Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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Marketing to Bloggers

Posted by Nancy J. Cohen on December 16, 2014

At a recent meeting of Florida Romance Writers, we heard Ana Ivies speak about Marketing, Blogs and Reader Events. She runs http://wickedbookevents.com and http://anasattic.com which cater to readers.

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For those who use affiliate links on their blogs, Ana says blog revenues have decreased since Kindle Unlimited got started. KU “has changed the landscape of reading.” Many bloggers won’t promote KU books. Ana sells books from her sites and puts up free and $.99 book specials there too. She advises authors that KU may be better for backlist titles. Bloggers want to promote new releases. Don’t undervalue your book to $.99 unless it’s a novella. When the third or fourth book in a series comes out, put book one on sale.

Advice For Approaching Bloggers

Find bloggers who review books similar to yours.
Research the site before querying to see if a blogger will promote your book.
Review their submission requirements. Ana says Net Galley is a good way to reach bloggers. Make sure you grammar check your query.
Follow the blogger on social media.
Address the blogger by name. Say, “Hi, I’d like to introduce myself…”
Give your name, book title, and a link to your book on Amazon. When asking to sign at an event, provide all of your links.
Support other authors.
Interact; don’t only promote.
Include all of your social media links in your email signature.
Put your Amazon author link on your FB page.
If a blogger gives you a positive review, comment on it and share it. Express your gratitude. “Thank you for taking the time to read and review my book.”
If you do a blog tour, go over and thank the host for being part of your event. A tour-wide giveaway draws readers in but don’t give away the ebook the blogger is promoting.

What Not To Do

Do not post your book or buy links on a blogger’s Facebook page. It’s okay to comment on a blogger’s FB posts and share their links.
Don’t tag a blogger in a promo post.
Don’t have your street team hijack a thread on her site and flood it with comments. One of two of your fans replying to a post is enough.
Don’t have your virtual assistant pose as you.
Don’t compare one blogger to another.
Don’t sign up a blogger for your email list without asking.
Don’t make fun of 1 star reviews.
Deal with drama privately, not online.

“When you write a book, it’s thirty percent writing and seventy percent promotion.”

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery Killer Knots, in our December contest: http://bookloversbench.com/contest/

 

Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , , , , | 11 Comments »

Brio Tuscan Grille

Posted by Nancy J. Cohen on December 14, 2014

I love trying new restaurants, especially when they’re right around the corner from where I live. A new Brio Tuscan Grille just opened on the southeast corner of Westfield Mall in Plantation. We had an excellent meal, starting with the tomato and mozzarella Caprese salad. My husband had shrimp and crab cakes and I had grilled salmon. The fish was accompanied by roasted diced sweet potatoes, asparagus and other vegetables. It was delicious and the service was excellent. I can’t wait to go back. We also liked that they served butter instead of olive oil with the crusty bread. Prices are reasonable, and they are open for lunch. And who can resist the mini-desserts for $2.99?

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Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery Killer Knots, in our December contest: http://bookloversbench.com/contest/

Posted in Florida Musings, Food, That's Life | Tagged: , , , , , , | 6 Comments »

Final Words from #Ninc14

Posted by Nancy J. Cohen on December 12, 2014

Final Advice for Writers from #Ninc14
Novelists, Inc. Conference St. Pete Beach Oct. 2014

To summarize the concluding talks from #Ninc14, here are the final points.

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If you have a lifeboat or collaborative team, specify your goals. Is it to increase sales or readership, or to reach bestseller status?

Series or related books sell the best. Make the first one $.99 so it can be called a bestseller as opposed to free.

Check to see if you have some rights back if not all, i.e. Do you have the rights for non-US territories, audio, translation rights?

Hire translators from the United States and not from other countries. If you hire somebody from outside the US, you will have to pay them royalties.

Don’t get discouraged. Just get more material out there. It’s easy to get distracted and overwhelmed. Once you’re making money, hire people to do everything.

It’s the technology age and you have to do social media, whether or not it’s in your comfort zone.

Ask your readers what they prefer in how they buy books. Do they pre-order?

Don’t just dip your toes in the brave new world of self-publishing. Jump in naked.

Don’t make decisions based on fear. Make it based on your intuition. Know what you are good at and what you need help with. What does success mean to you?

Get your titles out there. They don’t all have to be full-length novels.

Ask your publishing partners these questions: What can you do better than anyone else? What do you think I do well? How could I do better? What skills can you contribute? What market intelligence do you have that we can use together? What information do I have that you need, and for what purpose? What’s the best way we can add value for each other?

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Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery, Killer Knots, in our December contest: http://bookloversbench.com/contest/

 

 

Posted in Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , , | Leave a Comment »

iBooks Tips for Writers

Posted by Nancy J. Cohen on December 10, 2014

Working with iBooks
Novelists, Inc. Conference St. Pete Beach Oct. 2014

iBooks

Representatives from iBooks spoke at the Ninc conference. They said their readers like free ebooks, so Apple offers the first free in series promotion. Their readers are also willing to pay more for a book so don’t be afraid to price higher.

Pre-orders count double toward your sales ranking—when a pre-order comes in and when the book releases. You can do pre-orders up to one year before the book’s release. You can offer a sample of the story when the book is in pre-order. So Step One is to set the pre-order date, which is when the book is available for ordering. Step Two is to set the sales start date, when the book can be sent out.

iBook sales count on the USA Today list. iBooks are only allowed on five devices for one person. You should put your iBook links on your websites, Twitter, newsletter and elsewhere. For Twitter, use the hash tag #iBooks, not #iTunes.

It takes time to build readers on this platform. They recommend you have three books minimum in your series when you offer the first one free. In the back material, make sure you include links along with covers for your other books.

Make sure your name is readable on a thumb-sized cover. For the URL, take out the specific country, and the URL will redirect to the country of the buyer.

i.e. Take out the U.S. part from this link:
https://itunes.apple.com/us/artist/nancy-j.-cohen/id411505950?mt=11&uo=4&at=1l3vsrx

And it becomes this link that redirects to the buyer’s country. See if this works for you:
https://itunes.apple.com/artist/nancy-j.-cohen/id411505950?mt=11&uo=4&at=1l3vsrx

They can only link your series titles if the books are uploaded by the same publisher. So if the books come from different sources, they won’t be able to link the titles in a series.

You might want to join their Affiliate program so you can share in some of the revenue from sales.

iBooks is in 51 territories. The German market is huge. We need to think more globally. Apple has a strong worldwide presence. India will be an emerging market for ebooks.

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery, Killer Knots, in our December contest: http://bookloversbench.com/contest/

Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , , | 4 Comments »

Buy Books for Gifts

Posted by Nancy J. Cohen on December 9, 2014

As you do your holiday shopping, consider supporting authors and booksellers by buying books for gifts. You can find something for everyone’s taste. Even your friends who don’t own an e-reader device can download free apps to their cell phones or tablets. So you can still gift them an ebook. If you have an indie bookstore in your area, stop by and make a purchase. We need to show our support for these stores that still exist. And now for the commercial. Here are some of my titles for you to consider:

For Your Hairdresser, Nail Tech, Beautician and/or Readers Who Love Mysteries

Give them a Bad Hair Day Mystery. The adventures of hairstylist and salon owner Marla Shore will thrill them with murder, mayhem, humor and romance. If you want a brand new hardcover, start them off with the latest title, HANGING BY A HAIR.

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If you want a brand new paperback, order SHEAR MURDER from HQ Worldwide Mystery Library.

Shear Murder

Most of the Bad Hair Day Mysteries are available in digital copies. Look for them here:

Amazon
Barnes and Noble
iBooks
Kobo

For the Armchair Traveler, History Buff, True-Life Memoirs or Adventure Travel Fan

Try my father’s 1929 cross-country hitchhiking adventure, THUMBS UP.

Thumbs Up

For the Writer

Whatever genre they write, they can use a copy of WRITING THE COZY MYSTERY. This instructional guidebook will take them step-by-step through the process of writing a winning whodunit.

Cozy

For the Romance Fan

For friends who like a hot, sexy read, give them a book from my Drift Lords series. These romantic adventure tales will sweep them away to a modern world mixed with myth and magic. WARRIOR PRINCE, WARRIOR ROGUE and WARRIOR LORD are available in print and digital formats.

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Contest Alert!
Win a $25 Amazon/BN gift card or 1/6 free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery Killer Knots, in our December contest:
http://bookloversbench.com/contest/

HAPPY SHOPPING!

 

Posted in Book Reviews, Business of Writing, Marketing, The Writing Life | Tagged: , , , , , | 2 Comments »

Flamingo Gardens

Posted by Nancy J. Cohen on December 7, 2014

Yesterday, we revisited Flamingo Gardens where we’d been members years ago. It’s the only botanical gardens in the Fort Lauderdale area. For an $18 admission fee, you can enter the lush grounds through the gift shop. In the back is the entry through an impressive arch of holiday lights.

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Along winding paths, you can admire the tropical greenery and enormous trees like the live oaks that have grown here for 200 years. Who said south Florida didn’t have tall trees? Colorful flowers abound amid trickling waterfalls and spreading plants.

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Next comes the Aviary where birds run free, then a caged section holding owls, eagles and hawks. These birds of prey are all injured and can’t be released into the wild. So they are, in effect, rescue animals.

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We skipped the snakes behind glass cases and the guide-led wildlife encounter to head toward the historic Wray home. I love seeing how people lived in 1930’s Florida.

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After eating hot dogs at the outdoor café, we viewed the zoo area with a bobcat, turtles, alligators, a black bear, and more. We passed on the tram ride, annoyed at the extra cost and that they don’t allow visitors to stroll the expanded acreage because you have to take the ride there. That’s one reason why we dropped our membership. The place isn’t as well maintained as Fairchild in Miami or Leu Gardens in Winter Park. It’s pleasant for visitors but limited for locals due to these reasons.

See the iguana in the picture below on the right? And you do know that flamingo get their color from eating shrimp?

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I am not sure, but I think that might be a breadfruit tree above. The path ends again at the gift shop which always has an appealing array of Florida knickknacks, books, souvenirs, snazzy umbrellas and more. The gardens are certainly worthwhile for visitors who wish to experience our ecological environment. I suggest you go in the cooler months when it isn’t buggy. Yesterday was perfect, in the seventies and sunny.

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Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery Killer Knots, in our December contest: http://bookloversbench.com/contest/. Unfortunately, if you entered before, you’ll need to enter again. Rafflecopter screwed up and lost all our entries.

Now speaking of flamingos, Freddie the Flamingo is the official mascot of Florida’s MWA chapter. Come join us for SleuthFest 2015 in Deerfield Beach on Feb. 26. Guest speakers include bestselling author James Patterson and humorist Dave Barry. For more info, go to http://www.sleuthfest.com

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Posted in Florida Musings, That's Life, Travel | Tagged: , , , , , | 4 Comments »

Pitching your Book to Hollywood

Posted by Nancy J. Cohen on December 5, 2014

How to Attract Hollywood to your Book
Novelists, Inc. Conference St. Pete Beach Oct. 2014

Why does Hollywood keep doing sequels and remakes? The simple answer is fear. Studios are filled with people who have legitimate fears about their jobs.

Hollywood Ninc14

China is a huge market right now. A movie might not do as well in the United States as it does in the international market. Character dramas and romantic comedies do not travel globally. The failure rate for romantic comedies in the United States is high. They are under-performing in theaters, so they’ve migrated to television. Romance is alive on the big screen but in melodrama, not comedy. These films do well in English-speaking, Western European countries but not in Asia. Character driven stories do not perform as well as dialogue driven ones. Hollywood honchos have to consider the P&A Cost or Print and Advertising budget. A $100 million movie costs $200 million to market. Smaller movies do not work as well because of this factor, and they do not attract as much attention.

Movie Sequels

Television has a bigger audience, so character driven stories can work better here. Authors should point to their sales to convince filmmakers there is an audience for their work. Pitching in Hollywood is for seasoned writers-producers. These people create TV shows. The speaker said she does a preliminary pitch first and then a more formal pitch. Then they “clear the arena” to see who else is doing similar projects.

Tips for Authors

Understand Hollywood is looking for something different.
Boil your novel down to one sentence.
Don’t say “this meets that” to describe your work comparing movies.
Be open about casting.

Trends

Hollywood is making more features for the international markets.
African-American romantic comedy ensembles are finding audiences.
Low-budget Christian films are finding audiences.
There is a market for romantic melodramas in feature films.
TV is great for character driven stories. They can deliver bigger audiences than features.
Traditional romantic comedy has migrated to TV.

How to Approach a Writer-Producer

Have your agent submit your published novel. The writer-producer may request a “shopping agreement” which gives them one year to pitch your story with no payment. If interested, the studio or network will pay the author and the writer-producer separately.

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery, Killer Knots, in our December contest: http://bookloversbench.com/contest/

Posted in Business of Writing, Conferences, Marketing, The Writing Life | Tagged: , , , , , , , | Leave a Comment »

Cooking Class

Posted by Nancy J. Cohen on December 2, 2014

My husband and I have always enjoyed taking cooking classes together. This time, we brought our grown children along. They were visiting for Thanksgiving weekend and we thought it would be a fun experience.

Here’s a recap of the weekend up until then: We enjoyed our traditional turkey dinner on Thanksgiving Day, followed by an evening of TV viewing wherein the ladies watched the Hallmark Channel and the guys watched sports. Friday morning, we ate breakfast out and then headed to Westfield Mall to shop at Dillards. Lunch followed at the Red Robin. Then we saw The Hunger Games: Mockingjay, Part 1. It kept your interest although the movie dragged out with too many close-ups. That evening, we ate out at J. Alexander. Saturday, my daughter and I indulged ourselves in nail treatments at the salon. Then we all took a walk at Volunteer Park on Sunrise Blvd.

Volunteer Park

Saturday at 6:30 found us at Aprons Cooking School inside our local Publix. If you have one near you, by all means go take a class. But bring an appetite. You’ll come away stuffed from all the delicious dishes you get to taste. You can choose either a Demo class, where you get to watch the chefs; or a Hands-On class where you do the work. I prefer the former at this stage in my life.

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Chefs Maggie and Wes poured us each a welcome drink, a Pinot Grigio. I liked this light white wine. Oh, did I tell you the title for tonight’s adventure? The class was called “Girl’s Night Out.” I called up in advance to make sure guys could attend. I told our family during the drive over. The guys took it in with a sense of humor. No matter; one of the chefs was male, and it was a small class so the title really didn’t matter.

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We began the night with a Walnut and Brie Strudel with Cranberry and Florida Citrus Jam. The strudel pieces looked like egg rolls, but they were lip-smacking good! This was my favorite of the evening and it was served with a Sauvignon Blanc wine.

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Next came crispy fried crab fritters, with the crab on the side for people allergic to seafood. “A slice and a slice equals a dice,” said the chefs as they demonstrated techniques. Served with an avocado remoulade, it hit the spot. Another winner. I liked the Chardonnay served with this dish.

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The entrée was a Caesar roasted swordfish with citrus roasted asparagus and a scoop of an orzo mixture on the side. A parmesan crisp added a decorative touch. Swordfish is a meaty variety with a fishy taste. I was surprised when the chefs said that tilapia, one of my favorites, has little nutritional value compared to other fish. Think I’ll stick with salmon. A different Chardonnay accompanied the seafood.

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Finally, for dessert we had red velvet cupcakes topped with cassis cream cheese. These melted in the mouth and so did the warm frosting. They’re unlike anything you’d buy in the store and are like a dessert from a gourmet restaurant, including the presentation. However, the ruby port wine served with this sweet was too strong for our taste.

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All in all, we had a great time and walked away a few pounds heavier and with a packet of recipes to try at home.

 

 

Posted in Florida Musings, Food, Recipes, That's Life | Tagged: , , , , , , | 5 Comments »

Free Ebook Warrior Prince

Posted by Nancy J. Cohen on November 29, 2014

Warrior Prince, book one in my Drift Lords series, is free today at The Wild Rose Press and through the weekend until December 3rd. Order for FREE Here

Warrior Prince

Set in a contemporary world woven with magic, intrigue, romance, and suspense, Warrior Prince is based on Norse mythology. Nira Larsen is having a bad day when she gets attacked at a seedy employment office in Orlando, FL. Rushing to her defense is a team of men clad in black and carrying futuristic weapons. Their leader offers her a proposal. He and his men are strangers in town, and they need a local guide. Would Nira be interested in taking the job? Eager to earn extra money, she accepts. Thus begins her descent into a nightmare of ancient prophesies, legendary myths, and danger.

Drift Lord leader Zohar Thorald recognizes Nira as one of the prophesied women destined to prevent a coming apocalypse, and he determines to keep her safe. But can he keep himself safe from her charms? Not only does she have the power to defeat the enemy but she could easily enslave his soul.

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“With a mix of humor and action, this exciting intergalactic romance is based on an Old Norse legends brought up to date for a new generation…Warrior Prince is not only a great romance but it’s about two strong people. This journey is fast paced and exciting as our characters fight the bad guys and find true love.”—Night Owl Reviews

“For a funny bone tingling non-stop action and adventure sci-fi thriller with a swirl of romance, Nancy J. Cohen’s Drift Lords series is one you won’t want to pass up.”—Oh, for the HOOK of a BOOK!

“This is a most enjoyable tale, with suspense in more than ample supply, leavened with romance, mystery, and mythology. Cohen excels, too, in creating memorable and quirky characters, both ‘real’ world and mythic. There’s something here for everyone to enjoy!” —Murder on the Beach Mystery Bookstore

“Cohen’s Drift Lord series weaves science fiction, fantasy, and ancient Norse mythology into a sexy tapestry of action, adventure, and love.”—Muddy Rose Reviews

 

Order for FREE Here

Please tell your friends!

 

Posted in Book Excerpt, Reviews, The Writing Life | Tagged: , , , , , , , | Leave a Comment »

ACX and Audible

Posted by Nancy J. Cohen on November 26, 2014

ACX and Audible
Novelists, Inc. Conference St. Pete Beach Oct. 2014

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What Sells in Audio? Teen and YA Fiction, Romance, Scifi/Fantasy, Mysteries/Thrillers, Business and History.

What do you need to get started? You need a published book on Amazon, audio rights, a manuscript, cover art and rights to the cover. There is no particular length requirement. Figure that 9300 words equals one finished hour of audio. In your profile when you apply to ACX, mention the main characters in your book, your awards and track record.

Options include paying the narrator upfront based on book length or sharing the earnings 50-50 and paying nothing up front. This latter term lasts seven years. Thereafter, you can renew each year or remove the audio book from distribution. A third option is to upload your own audio file.

Royalties are 40% for exclusive distribution and 25% if you go nonexclusive. For the former, you and the narrator split the royalty, meaning you’d each earn 20%. Distribution is to Audible, Amazon, and iTunes. Make sure you grant world rights for global reach.

You can earn a $50.00 bounty when someone joins Audible and purchases your book first. The person must stay in Audible for 30 days after the trial period.

The author gets 25 download codes for promotion but these don’t count toward your bounty. You can request more. How can you use these? Use them to generate reviews. Check out these sites: Audiofile, AudioGals, Books for Ears. Offer giveaways to your newsletter subscribers and social media fans. You can use Audible’s gift center to send a book to a fan.

If you already have an audio file, make sure it meets the requirements. It takes about three weeks after uploading to become active. Royalties are paid monthly via check or direct deposit.

Selecting your Narrator

Is she too fast? Too slow? Too cartoonish? Just right? Keep in mind that the listener can speed the audio with a tool in the app. You’ll want to give your narrator about three pages to read. These can be different paragraphs along with the context. In a series, continuity of narrator is important. A single voice is more popular than a multi-cast. Any additional material should come after the credits at the end.

One tip: use fewer dialogue tags. Various checkpoints occur in the process: the initial audition, and then a 15 minute sample which does not have to be the first pages of your work. You can request two rounds of revisions. Listen for the quality of sound during the longer samples. You can terminate the contract if you do not like the results. If approved, you can request three chapters at a time from your narrator.

Check the performance rating with each narrator, visit their website and note how many books they’ve done. You can click Like or Dislike to organize your selections. Narrators do not see this. You can send sample clips to friends for their opinions. Ask the narrator about her editing. Will she allow you to review the audio chapter by chapter, or at least three chapters at a time? You want somebody who’s easy to work with. If you are not happy with the narrator and reviews reflect your views, you can ask the narrator to re-record and upload. Do the first book slowly and thoughtfully. Do not rush the process.

The speaker from ACX at Ninc who nominates audio books for promotion said she looks at the book cover first. Next she’ll check out the number of reviews and what they say. She will check out your social media sites to see if you are promoting your audios. If you have a series, getting a promo boost for book one is important. Branding and packaging should carry over from other series titles.

How to Stand Out

Consider adding teasers for sequels after the credits. Coordinate promo efforts with your narrator. Leverage SoundCloud for audio clips. Make a dedicated space on your website for audio books. You can distribute up to 10% of your audio on a clip. This can be embedded on your website.

 

Note: Any errors in this article are due to my interpretation.

 

Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , , , , | 11 Comments »

 
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