Posted by Nancy J. Cohen on October 16, 2010
“Brainstorming on the Beach” Conference with Novelists, Inc.
Lucienne Diver, Literary Agent
Angela James, Executive Editor, Carina Press
Brian O’Leary, Magellan Media Partners
Sue Lange, Book View Café
Barbar Keiler, Author
Chris Kenneally, Copyright Clearance Center
Lou Aronica, Publisher, The Story Plant
J.A. Konrath, Author & Blogger
Here are my notes, keeping in mind this is what I heard and my interpretation.
Lucienne: Unless you have an audience or a platform, you need a publisher. And to reach the broadest possible audience, you need a publisher to put your book into the different formats.
Chris: Digital publishing offers you a chance to experiment with a novella or a short story.
Google editions may discourage piracy because people won’t share their Google accounts.
Lou doesn’t advice just putting your book up on Amazon. They don’t put effort into marketing individual books. Plus with so many formats, going with a publisher is better.
Joe Konrath believes consumers feel less toward digital copies than toward works in print.
Agency Model: Publisher gets 70%, Amazon gets 30%, publisher sets price. Out of the publisher’s share, the author may get 25% and their agent gets 15% of that money.
Barbara: How will mobile phones affect the art of writing? Will readers have patience for paragraphs longer than 3 lines? Will description be tolerated or will it be replaced by a video clip? Will the Twitter novel become popular? How about turning off your cell phones on airplanes? Does this mean you can’t read during takeoffs and landings? People with shorter attention spans will want shorter books.
Brian: Re contract clauses and reversion of rights and subrights, try for a shorter term, like 3 to 5 years, after which these items are negotiable.
Publishers have to agree on terms of sale with eReader device providers in order to offer their stock in that format.
“Windowing” is when a hardcover comes out then the eBook comes out xx weeks later. You have to market the book twice when this happens so it causes the author more work. This also may happen with books that release in the U.S. market and later in the foreign markets. You lose sales momentum.
Write more good books and write quickly.
Don’t be overwhelmed by the marketing aspects.
Spend time selling your book. Work it into your calendar.
You don’t need an entire social media strategy. Start with just one thing.
You can reinvent yourself. Don’t be frightened by the prospect; be excited by it.
Be transparent for your readers; let them see who you are.
You can find a smaller, devoted audience without a blockbuster mentality. This can be artistically liberating for writers.
Follow you own path while keeping in mind all your options.
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