15 Tips for Blog Touring
Posted by Nancy J. Cohen on April 1, 2012
I haven’t posted on this topic for a while so it’s time for a revisit. I’ve just finished my blog tour for Shear Murder so these points are fresh in my mind. Here’s hoping they’re useful to you.
Write down possible blog topics as you write your WIP. This way, you’ll have a ready list of subjects available when you need them (i.e. research aspects, the writing process, what inspired you to write this story, world building details, themes, settings, etc.).
Compile a list of bloggers whom you would like to approach. Aim for popular blogs that get a lot of traffic but also include friendly authors who host guests and who may expose your work to a different audience.
Write a polite email mentioning your upcoming release and asking if the host would be amenable to you doing a guest post on his blog.
Schedule three to five guest spots a week around the release date and for the next few weeks. Space them out so you don’t clog the loops with your announcements. As courtesy to your host, don’t schedule more than one per day.
Read the host’s blog and determine a topic appropriate to the audience. Note if the blog is slanted toward readers or writers and also note the length of the articles. Some hosts will offer guidelines. You may also ask your host if there’s a particular topic he’d like you to address.
Vary the formats by doing some Q&A interviews, a chat with your character, “A day in the life” of your sleuth, or talk about a relevant hobby. Just be mindful to slant your post to the host blog’s readership.
Choose your blog title carefully so that the subject matter is clear and enticing to the reader.
Type up your schedule including, for each post, the date and day of the week, blog title and URL, host’s name and contact info, and your chosen topic. Save the file and print a copy.
Bring up this same schedule on your computer, remove each host’s contact info and name, and save it as a separate file. This will be your public schedule that you can post around the Web on your various sites.
Block off two weeks before your release date and write all the blogs. Or do them one day at a time, as long as they are finished well ahead of your tour start date. Include a book blurb, a buy link, and your social networking sites at the end of each post.
Consider offering a giveaway for commenters at selected blogs or as a grand prize at the end of the tour. Include this announcement in each post and also tell the hosts.
Send your article to the host along with an author photo, book cover photo, and a short biography. After you send each blog post to the host, mark that one as Sent on your schedule.
Publicize the blog tour on your social networks, website, personal blog, and elsewhere.
When the day comes, be available all day to answer comments. It’s helpful if you pop in to the guest site every few hours. Be sure to promote the event on all your social networks, including Facebook groups and listserves. Tweet about it several times a day with slightly different wording. Thank your host at the end of the day.
To evaluate your tour, write down the number of comments you received at each site. Consider which topics and sites brought the most responses and use this info when you plan your next blog hop. Good luck and have fun!
What advice would you add?