Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

  • Subscribe

  • Warrior Rogue

    Warrior Rogue

    Paranormal Romance

  • Warrior Prince

    Warrior Prince

    Paranormal Romance

  • Shear Murder

    Shear Murder

    A Bad Hair Day Mystery

  • Silver Serenade

    Silver Serenade

    Science Fiction Romance

  • Archives

  • Categories

  • Blog Tour

    Blog Tour

Posts Tagged ‘Business of Writing’

Editorial Pet Peeves

Posted by Nancy J. Cohen on March 18, 2013

At a recent Florida Romance Writers meeting, we heard Senior Editor Callie Lynn Wolfe from The Wild Rose Press and Acquisitions Editor Lisa Manuel from Silver Publishing speak about their pet peeves regarding submissions. Here’s a summary of what they said, subject to my interpretation.writer pencil

Submissions can be really good or really bad. Most fall in the middle, and that’s where your competition lies. If it’s a choice between two manuscripts, an editor is more likely to favor the one with good grammar. Lisa advises writers to “format your work according to our guidelines.” Don’t use fancy fonts, borders, etc. Less is better in terms of formatting.

Callie says when she receives a proposal, she’ll look to see if the author followed their guidelines. By paying attention to formatting, you’re showing the editor you can be cooperative and work within the company’s parameters. She’ll check the mechanics and will evaluate the submission to see if it’s appropriate for the genre. She advises authors to “be unique and be active” to avoid clichés and passive voice.

Do these editors care about prior sales figures for returning authors? TWRP will think about this aspect but Silver Publishing judges each book by itself.

Both publishers expect authors to market themselves. TWRP has a marketing department to help with these efforts. Silver Publishing’s bulk of sales are online. Their genres include YA, mainstream, and M/M and books may be digital and print formats. Age of the author doesn’t matter regarding acquisitions.

You need an engaging hook for your opening scene. Avoid backstory up front. Word and phrase repetition is lazy writing. So is overuse of speech tags other than “said” or “asked”, and even in those cases, action beats and body language are preferable tags.

Callie said avoid animal sounds, i.e. he growled, hissed, barked.

Don’t use passive verbs. Steer clear of “was”, “get” and “got”, as well as “he heard/ saw/felt”. Avoid qualifiers like “really”, “very”, and “just.”

Be wary of head hopping, or changing viewpoints within a scene. Also make sure the viewpoint character is clearly defined. Otherwise, the characterizations will be shallow and the emotional impact lessened. In a romance, stay in deep character most of the time.

Writers will often have characters looking at each other too much before speaking or acting. Watch for this in your own work.

Use active storytelling. Show, don’t tell.

Lack of passion can be a problem. Build your characters so readers can relate emotionally to them. Give them chemistry together.

Give a description of your characters but don’t have them look in a mirror.

Lack of motivation is often evident. What drives the characters? What do they have to gain or lose? What’s at stake for them? Characters should be proactive and not reactive.

Re punctuation, know where to put your commas. Watch out for verb tense agreement, dangling participles, and misplaced modifiers. What’s wrong with this sentence: Walking into the room, the door swung open. [If you don’t know this one, get out your grammar book.]

Clichés to avoid: “He let out the breath he didn’t realize he was holding.”
“His smile didn’t reach his eyes.”
“She was the most beautiful woman he’d ever seen.”
Realizing she’s in love, she thinks to herself, “Where did that come from?”

Writers shouldn’t work in a void. Participate in conferences, critique groups, workshops, and social networking. This shows you are a dedicated professional.

When you send a submission, make sure the synopsis is complete and not open-ended. Include conflict, character, and resolution.

Lisa says shorter works (20,000-40,000 words) and more frequent releases work well for her publishing house.

TWRP has house standards for turnaround time regarding queries, partials, and fulls.

Silver Publishing: https://spsilverpublishing.com/

The Wild Rose Press: http://www.thewildrosepress.com

Posted in Business of Writing, The Writing Life | Tagged: , , , , , | 19 Comments »

Am I Ready To Publish?

Posted by Nancy J. Cohen on January 29, 2013

AM I READY TO PUBLISH? By Terry Ambrose

A new author recently asked me what steps she should take to publish the book she’d just finished writing. My first reaction was to wonder what draft number she’d completed. How much editing had she done? Then, how many independent readers had she found?      Terry AbroseBio

It was more than 25 years ago when I wrote my first book. I thought it was really good…my wife thought it was good…at least, that’s what she said…and, yes, we are still married. Then, I joined my first critique group, a small band of seasoned writers who’d been writing and traditionally publishing mysteries for many years. Did they dislike it? No, they hated it. Adverbs, adjectives, too much exposition, not enough action…I thought the list would never end. Undaunted, I went back and rewrote again and again because there were no other options. At one point, I became desperate to better understand their critiques and used three colored highlighters to mark my draft. Blue was for exposition, yellow for dialog, and pink for action. Imagine my surprise when my page turned into a sea of blue with smatterings of yellow and pink. It was time to rewrite—again.

Over the years the need for those highlighters gradually faded, however, my need for solid critiques from tough readers hasn’t lessened. One of the best things writers can do is to join a critique group. But, assuming you’ve already done that, how do you get that completed manuscript read and edited?

Pay for an editor

There are thousands of “editors” out there who will tailor their services to what you’re looking for. A good editor is worth every penny; a bad one, a waste of money. One option for checking out a prospective editor is Preditors and Editors (pred-ed.com). Another option is to just ask other writers, get a name, then call or email the editor and conduct an interview. After all, this is a job and you’re the boss. If the editor tells you that she worked with someone on a particular book, go find a copy and look for an acknowledgement.

Manuscript swap                                 Terry Ambrose

If you don’t have the money for a professional editor, or if you want others’ opinions before you start spending money, think about a manuscript swap. The easiest way to find people who would be willing to swap manuscripts is to go where they hang out. Today, that can be as simple as joining a writing organization such as Sisters in Crime or Romance Writers of America. Recognize, however, that a swap is a swap. It means you’ll be doing a lot of editing of other people’s work, which is good because seeing other people’s mistakes makes it easier to spot our own.

Find beta readers

The most difficult challenge of all will be to build a network of people who will read your work and critique it before it goes to publication. This network doesn’t include your mom; she’s going to love what you wrote. It doesn’t include your best friend because only one of two things can happen: you’ll lose a friend or you’ll just get a “nice job” for feedback. I’m not sure there is a best way to find beta readers. It seems to be one part pure luck and one part perseverance. However, I recently discovered a friend who has read both of my books and considers herself an excellent proofreader and critic of crime fiction. Guess what? She’s getting the next manuscript to review before publication and a signed copy of the book afterwards as a thank you for helping me out.

One of my favorite questions lately to ask writers is, how do you want readers to remember you? Do you want to be remembered as a writer who put out lots of mediocre books or a few good ones? I’d rather be in the latter group. In the end, I think the extra time is worth it.

How do you feel about the quality of books being published? Is it going down? Do you have tips about how to get a manuscript reviewed that I haven’t covered here?
<><><>

About Terry Ambrose

Terry started out skip tracing and collecting money from deadbeats and quickly learned that liars come from all walks of life. He never actually stole a car, but sometimes hired big guys with tow trucks and a penchant for working in the dark when “negotiations” failed.

In Terry’s new release, License to Lie, a criminologist and a con artist learn that with $5 million and their lives on the line, you can never trust a soul…even your own. T. Jefferson Parker, author of The Jaguar and The Border Lords said, “License to Lie is fast and well written, almost sure to satisfy discerning readers of thrillers.”
Learn more about Terry on his website at terryambrose.com or on his Facebook author page at facebook.com/suspense.writer.

Posted in Business of Writing, The Writing Life | Tagged: , , , , , , , | 23 Comments »

Social Networking for Writers

Posted by Nancy J. Cohen on December 19, 2012

Florida Romance Writers January 12, 2013 Meeting

DATE: Saturday, Jan. 12, 2013
TIME: 9:00 a.m. – 12:30 p.m.
LOCATION: Sheraton Fort Lauderdale Airport Hotel, 1825 Griffin Road, Dania, 33004
COST: $22 per person/member, $25 non-member; includes buffet breakfast
DIRECTIONS
: I-95 to Griffin Road exit (Exit 26). Go east on Griffin and make a right at the first light into the Sheraton parking area.
PARKING: Self-parking is free of charge. Take a ticket when you enter and when you leave be sure to tell the parking attendant you were attending the FRW event.
PROGRAM: Social Networking for Writers with Author Nancy J. Cohen and Special Guest Barbara Vey, Contributing Editor at Publisher’s Weekly.

The planned schedule is to start EARLY: breakfast and business meeting simultaneously at 9am, followed by Nancy’s talk at 10am, and Barbara at 11 or shortly thereafter. What a way to kick off the New Year! Don’t miss it! Email me at lisamore1@aol.com.

SOCIAL NETWORKING FOR WRITERS
Have you hesitated to get started on Facebook or Twitter because you don’t know what to do? Or perhaps you’ve established a presence on the social nets but would like more tips and tricks. Join this workshop to learn more about Facebook, Twitter, Goodreads, LinkedIn, Pinterest and other sites where you can connect with friends and readers.

Nancy J. Cohen is an award-winning author who writes romance and mysteries. Her humorous Bad Hair Day mystery series features hairdresser Marla Shore, who solves crimes with wit and style under the sultry Florida sun. Several of these titles have made the Independent Mystery Booksellers Association bestseller list. Shear Murder is the tenth book in this series and her sixteenth title. Nancy’s imaginative romances have also proven popular with fans. Her first title in this genre won the HOLT Medallion award, while Silver Serenade won Best Book in Romantic SciFi/Fantasy at The Romance Reviews. Active in the writing community and a featured speaker at libraries and conferences, Nancy is listed in Contemporary Authors, Poets & Writers, and Who’s Who in U.S. Writers, Editors, & Poets. http://nancyjcohen.com/

Barbara Vey: As Contributing Editor for Publishers Weekly, Barbara Vey brings readers and writers together with her popular Beyond Her Book blog. Recipient of the 2012 RWA Vivian Stevens Industry Award. From her entertaining “Drive By Videos” to reader feedback on books with WW Ladies Book Club BHB continues to grow into a must read daily adventure. An avid reader, Barbara consumed a book a day before taking on the glamorous life of a roving reporting. Traveling all over the United States to conferences from Romance to Thrillers, Mysteries to Horror, Historicals to Comic Con, Barbara has even broken through the barrier into the entertainment industry by covering Red Carpet Events and interviewing the likes of Richard Dean Anderson, Joshua Jackson, Joss Whedon, Chris Evans and others. But her love of Romance and the Happily Ever After keeps her grounded while she offers readers a place to step away from life’s daily trials to take a positive journey through the world of books. http://blogs.publishersweekly.com/blogs/beyondherbook

RESERVATIONS REQUIRED
Please RSVP by the Wednesday prior to the meeting by e-mail to Lisa Manuel at lisamore1@aol.com to make your reservation. Members may pay at the door, but if you make a reservation and then can’t attend, you will be billed for $22.00. Please remember we are now accepting only CHECKS or PayPal. Please be advised there is a $5.00 late fee for any reservations made after the Wednesday, 4:30pm, prior to the meeting.

NON-MEMBERS are welcome to attend two (2) meetings per year. Please contact Lisa Manuel at lisamore1@aol.com for more information. Pay via PayPal at http://www.frwriters.org or send a check for $25.00 payable to Florida Romance Writers, Inc. to:

Florida Romance Writers
c/o PO Box 430744
South Miami, FL 33243

Posted in Business of Writing | Tagged: , , , | Leave a Comment »

Contests for Published Authors

Posted by Nancy J. Cohen on December 18, 2012

Is it worthwhile for published authors to enter writing contests? Yes, it is. Here are the pros and cons for you to consider before entering your book in a contest.

PROS
Gain exposure for your work to new readers
Have a chance at calling yourself an Award-Winning Author
Adds prestige to your credentials if you win
Ego boost and sense of validation if you at least final in a contest

CONS
It’s expensive when you add up the contest fees, cost of books, and postage
Entering contests can be time-consuming
Winning awards won’t help you sell books to either fans or your publisher
Low scores can be demoralizing

Why would you want to enter a contest at all? In the mystery/thriller field, we have MWA’s Edgars® and the International Thriller Writers contest, the Thriller Awards Competition. These you can enter yourself. Mystery conferences like Left Coast Crime and Malice Domestic have contests, but your book has to be nominated and voted on by attendees. Those don’t count in our discussion since you can’t enter them yourself and the books are not evaluated by objective judges.

States have writing awards you can enter, and so do smaller regional or chapter conferences. For example, I entered Shear Murder, my tenth Bad Hair Day mystery, in the Florida Book Awards competition. This applies to all fiction genres, as does the Florida Publishers Association contest. Why didn’t I enter that one? The cost was too high. Both require four print books, but the Florida Book Awards costs $50 to enter and the latter one costs $60. That’s too expensive, in my opinion, despite the exposure my book would get.

And this brings up another matter. How do you decide which contests to enter? Consider these factors:

CRITERIA

Sponsoring Organization: Will anyone besides other genre authors recognize this award?
Judges: Are they readers, booksellers, librarians, or other authors?
Prize: Is it worth the entry fee and effort merely to get a certificate if you win? What types of publicity come along with the award? Will you get a plaque, medallion, lapel pin, website logo, or trophy?
Cost in Entry Fee and Number of Books

If you write in the romance genre, you have a much broader range of contests to enter. True, most readers have probably never heard of them. But winning may gain you publicity, new fans, and the chance to call yourself an award-winning author. Use the criteria above to determine if the contest is worthwhile for you to enter. RWA’s Romance Writers Report lists contests, plus you’ll find mention of them on many chapter listserves.

Keep track of which contests you enter, because the costs will add up. I entered a lot with Warrior Prince because this is the first book in my Drift Lords series, and I’m aiming to gain exposure. Judges are readers, too, even if they’re booksellers and librarians. But I’ve spent close to $164 on entry fees and nearly $200 in the cost of books alone. I can’t afford to do this for the second book in my series.

Following is a listing of writing contests for published authors that I have gathered. These are specifically ones you can enter yourself, minus the contests particular to Florida. If you spot one that needs correction, please let me know. Also share with us contests in the SciFi/Fantasy or YA genres as those are not included here. And good luck! Even if it’s an obscure contest, being a finalist or winning still means the judges liked your work, and that alone brings a warm glow of satisfaction. It’s hard to win, so consider it a well-earned reward if you do place in the top tier.

CONTESTS FOR PUBLISHED AUTHORS

ASPEN GOLD (Heart of Denver Romance Writers)
AWARD OF EXCELLENCE (Colorado Romance Writers)
BEACON (First Coast Romance Writers)–Discontinued; see comment below.
BOOK BUYERS BEST (Orange County RWA)
BOOKSELLERS BEST (Greater Detroit RWA)
DAPHNE DU MAURIER (Kiss of Death chapter RWA—Romantic Mysteries, Romantic Suspense)
DUEL ON THE DELTA
EDGAR® AWARDS (Mystery Writers of America—Mysteries)
ENCHANTED WORDS
EPIC (Ebooks)
GAYLE WILSON AWARD OF EXCELLENCE
GREAT EXPECTATIONS
GOLDEN GATEWAY
HOLT Medallion (Virginia Romance Writers)
IDA (Ebooks only, All genres; Oklahoma Romance Writers)
IPPY PUBLISHER BOOK AWARDS (Indie books)
LAUNCHING A STAR
LAUREL WREATH (Volusia County Romance Writers)
LINDA HOWARD AWARD OF EXCELLENCE
LORIES BEST PUBLISHED (The Heart RWA Online)
MAGGIE AWARDS (Georgia Romance Writers
)
NATIONAL EXCELLENCE IN ROMANCE FICTION (First Coast Romance Writers)
NATIONAL READERS CHOICE (Oklahoma Romance Writers)
PRISM (FF&P chapter of RWA—Fantasy/ Futuristic/Paranormal Romance)
READERS CROWN (RomConInc)
RITA® (Romance Writers of America®)
THRILLER AWARDS COMPETITION (ITW—Mysteries/Thrillers)
WINTER ROSE (Yellow Rose RWA, TX)

Posted in Business of Writing | Tagged: , , , , , , | 17 Comments »

Outside the Box Marketing

Posted by Nancy J. Cohen on October 20, 2012

How can you raise your readership and increase your book sales? Today at the MWA-FL Chapter meeting, Joanna Campbell Slan spoke on Promoting Outside of the Box. Joanna is the author of three mystery series, including the Kiki Lowenstein books and her newest Jane Eyre mystery, Death of a Schoolgirl. Joanna offered tips on increasing visibility online as she explained what works for her. Here are some ideas I gleaned from her excellent presentation:

End each book with a hook. You’ll want your story to have a satisfactory ending, but include an element that will make the reader anxious for the sequel.

In between your regular releases, offer short stories or novellas in digital formats and for a low price. Relate the titles clearly to your series.

Include a list of titles in series order in your works whenever possible. Also add links to all your social networking sites, plus consider links to other sites relating to your story.

If you are self-publishing, ask for Beta readers on your Facebook page. Request that these people do not share the file and that they consider putting a review on Amazon when the book is available online.

Give readers suggestions on how to help when you answer their fan mail, i.e. “Please share with your friends” or “This book would make a great gift.”

Five star reviews on Amazon help readers who search for these ratings to find your books. Encourage your fans to spread the word and contribute to positive customer reviews.

Create an account on Pinterest and put up your book covers there.

When you do posts on Facebook, start the update with a headliner type line or an intriguing sentence that will catch attention.

<><><>

These are all great suggestions. Now if only I had a clone to implement them! Thanks, Joanna, for a great session.

Posted in Business of Writing | Tagged: , , , , , , | 15 Comments »

Booksigning Checklist

Posted by Nancy J. Cohen on July 11, 2012

Are you a new author facing your first booksigning event? Or maybe you’re a seasoned player and you haven’t done one in a while. Here’s a checklist of what to bring. Some authors scatter chocolate kisses or other candy on the table, but I’ve found this practice only attracts children to snatch the candy. It doesn’t entice anyone to buy a book, but it does make your display look snappy. Always offer passersby a bookmark or other item. If they’re too intimated to check out your books now, they might read your material and order them later.  

Autographed by Author Stickers (optional; not all readers want a sticker on their signed book)

Book Cover of Next Release

Bookmarks

Books to Donate (optional; can be used for a library donation, for a door prize, or as a giveaway to audience members who ask questions)

Box of Books (for when you sell your own; otherwise keep in car trunk in case bookseller doesn’t come through)

Bottle of Water

Business Cards

Calculator (if you are selling your own books)

Camera (if you want pix of your event for your website, Facebook page, etc.)

Cash (if you are selling your own books)

Conference/Membership Brochures (to promote your local writing organizations)

Flyers/Brochures/Postcards   

Laptop or iPad (optional; to showcase your book video)

Mailing List Sign-up Sheet

Notice of Upcoming Appearances (in case they want to catch you at another event)

Poster (optional; ask your publisher for one or make your own)

Sharpie ultra fine point black ink permanent markers

Wheels (to carry boxes of books when you bring your own; look in luggage store for folding wheels)

Posted in Business of Writing | Tagged: , , , , , , | 34 Comments »

Reassessing Your Goals

Posted by Nancy J. Cohen on July 5, 2012

Summer is supposed to be a laid back time of rest, relaxation, and fun in the sun. On the other hand, with seasonal meetings and events suspended until September, it can be a good time to get in some good work hours.

The only way to accomplish anything during these lazy days is to set goals. You should be setting your annual goals every January, in terms of writing and the business aspects of writing. So here you are six months later. How many of these line items have you finished? Do you wish to change/remove the remaining ones? Add something new?

In looking back over my files, I am stunned to see that I hadn’t done this for 2012. Oh, dear. How could I be so lax? Usually I’m very goal directed. I suppose having my tenth Bad Hair Day mystery coming out in January proved too much of a distraction. So let’s set goals that will serve from now through the end of the year.

Writing Goals

1.  Write Hanging by a Hair, my next Bad Hair Day mystery. Short-term goal: Finish the first half within the next two weeks. Why? Because then I’ll have to take a break to attend some family events and to do the edits for Warrior Rogue when they come in.

2.  Polish and submit Warrior Lord, the third book in my Drift Lords series. With the manuscript running longer than 400 pages, this will take me easily a month or two.

Calculating all the time factors in, my goal to finish Hanging by a Hair is on target to December. I need a month or two for the edits to Warrior Rogue and for reading the page proofs. Then add in another couple of months to revise Warrior Lord. And I need a good six to eight weeks uninterrupted to finish the mystery. Holidays, a Caribbean cruise, and other occasions will cut into this six months period. Is it any wonder I am working harder than ever this summer?

Business Goals

1.  Prepare promotional campaign for Warrior Prince, including setting up a virtual tour and writing all the blogs ahead of time, scheduling ads, devising contests, social networking, etc. This could literally take up all of my time.

2.  Create video trailer for Warrior Rogue.

3.  Prepare and upload special bonus materials for readers of my Drift Lords series. I’ve done a lot of world building and would like to share these details with readers.

This is about all I can handle for now. There’s always more to be done, but life has to be lived, too. Just know that I am dedicated to getting more books out there for you to read.

Now take a moment and reevaluate the writing goals you’d set at the beginning of the year. Do they have to be modified? How many have you accomplished so far?

Posted in Business of Writing, The Writing Life | Tagged: , , , , , , , | 3 Comments »

Author Branding

Posted by Nancy J. Cohen on June 27, 2012

As authors, we’re advised to promote our brand to readers. What does this mean? Think about your favorite writers. You know what kind of story you’re going to get when you pick up one of their books. It could be heartwarming characters, small town settings, or fast-paced thrills and chills. Or maybe it’s a recurring theme that strikes a chord within you. But if we’re the writer, how do we define our own brand?

Sometimes we have to wait until we’ve written a few books to see what reviewers say. We can glean an idea of how our stories affect readers by their responses. Or we might recognize the core story in each of our books, those defining elements that call to us. Or we can ask other people what they see in our work.

You’ll want to showcase your brand in several places:

Signature Line

This would be a tagline that goes under your name every time you send out an email or make a post on a listserve.

Website

You’ll want to deploy metatags that mention your branding elements. So tag yourself in the header and in perhaps a sub-header as well, and then in the body of your text.

Logo

Here’s an opportunity for a pictorial representation of what you write. You can even put your logo, along with your website URL, on T-shirts and such as contest prizes for your fans.

<><><>

In my opinion, deciding on a tagline—like a blurb for a book—is harder than writing the story. It’s especially difficult when you write in more than one genre.

So here we come to the point of this post. I need your help.

I’m having an identity crisis. When I post to a romance loop, my signature line says Warrior Prince: A Drift Lords Novel. When I post to a mystery loop, I say Shear Murder: A Bad Hair Day Mystery. But I need something that encompasses both the genres I write. For example, my website says Author of Mystery and Romance. (Should I have a sub-header? And if so, what should it say?)

In other words, I need a new tagline.

Here’s my current signature, when I’m not using an actual book title:

Nancy J. Cohen
Romance and Mystery
Where passion & danger collide

I could change it to:

Author of Paranormal Romance and Humorous Mysteries
This one is good, but what if I write a new mystery that isn’t funny? My agent cautioned me against being too specific. Too narrow of a brand can box you in.

Here are some other suggestions. Quotes come from reviews. Please let me know which ones you like the best!!! I need a zippy tagline that reflects both the genres I write. Or make up your own combination and let’s hear it!

Sassy Sleuths, Sizzling Passion, and Suspense
Tales of Mystery, Romance, & Otherworldly Adventure
Tales of Murder, Love, & Laughter
Fun, fast-paced Florida mysteries and paranormal romance
Fast-paced humorous mysteries and paranormal romance
Hot heroes and sassy heroines mixed with intrigue and murder
Author of Paranormal Romance and Fun, Fast-Paced Mysteries
“Murder, Mayhem, Humor and Romance”
“Humor, Romance and Mystery”
“Humor, Action and Passion”
“Fun, entertaining, out of this world reads”
“Amazing heroines, sexy heroes, lovable sub-characters”
“Great characters, strong storylines…”
“Strong, sexy heroes, ….”
SciFi/Fantasy Romance and Fabulous Florida Mysteries

As for a logo, do you have any suggestions for an image that would combine the types of books I write? Murder mysteries and sci-fi/fantasy romance with paranormal elements (note that my new series takes place on Earth).

What would catch your attention? And feel free to share your tagline here.

Posted in Business of Writing | Tagged: , , , , , , | 13 Comments »

Reinvent or Die

Posted by Nancy J. Cohen on June 17, 2012

What is the impact of the digital revolution on booksellers, librarians, and authors? A panel at the recent Florida Chapter of MWA meeting addressed this issue.

Panelists were Deborah Sharp, moderator and author of the Mace Bauer mysteries. The latest title in this humorous series is Mama Sees Stars. Other speakers included Joanne Sinchuk, manager and founder of Murder on the Beach Mystery Bookstore and current Director of the IMBA; Barbara Miller, Programs & Exhibits Coordinator from Broward County Library; and Stacy Alesi, who’s in charge of the Authors Live Program at Palm Beach Library and who blogs as the popular Book Bitch.

MWA2 June12
Stacy, Barbara, Joanne, Deborah and Neil Plakcy

MWA June12

Stacy, Barbara, Joanne, and Deborah

How is the industry evolving?

The speakers began by citing statistics showing the rise of ebooks in market share and in library circulation. For example, Stacy said the circulation at her library in 2009 was 542 ebooks. This increased to 11,855 ebooks in 2011. Ebooks went from 16% of total a/v materials in circulation to 73.8% in 2011. They’re not cutting back on print books in order to gain the funding to buy digital copies, but instead they purchase less audio books and music CDs for the library. Meanwhile, librarians often have to teach people how to download an ebook. Older patrons may not even know how to use a computer.

Barbara said that ebooks supplement, rather than replace, print books. And backlist titles in ebooks are popular.

Joanne remarked that it’s easier for writers to get published now, but the gatekeepers are gone.

They used to be editors and booksellers. This leads to a lack of quality control. “There’s a lot of junk out there. How does a reader plow through this?”

On the good side, 15% more indie bookstores opened last year. How can an independent bookstore survive? “You have to change with the times.” Her store does literary luncheons and runs workshops for writers at their Authors Academy. “We are constantly changing.” Joanne finds less publishers sending authors to the store for book tours, likely due to reduced budgets.

Can a self-published author get into the library?

Stacy said they have a selection policy. A book has to be reviewed in a specific list of journals, such as PW, Library Journal, Booklist, and Kirkus. Baker & Taylor is their main distributor. The Friends of the Library give them funds to buy books not on those lists, and this may include self-published works. Nor can an author donate a book for their collection. Likely it would end up in the Friends of the Library book sale.

Barbara claimed they invite local authors to speak at the library even if their book isn’t on the shelves. Ebooks go through the same selection process and are bought via Overdrive, which doesn’t take self-published works. One of the roadblocks to obtaining more books in digital format is that publishers either increase the price of ebooks, or else they’re not releasing their titles in digital editions.

Joan Johnston, a NY Times bestselling author, pointed out that a writer’s backlist might not be available in ebook because either the publisher doesn’t have the rights or else they offer to pay the author a piddling royalty and the writer refuses.

Joanne has taken to charging self-published authors a fee to do a booksigning at her store. It’s not an uncommon policy. There has to be some sort of filter, she says.

Donna Marie Mergenhagen, proprietor of Well Read Books in Fort Lauderdale, said she won’t stock books for a signing but instead sells them from the author’s stock on consignment. She’s found that indie booksellers are acting as the gatekeepers these days. If a self-published book has errors, she will not recommend it to her customers.

Another author suggested booksellers ask the self-published writer, “Who’s your editor?” before accepting their work to read. This would help weed out the bad stuff.

What about collaborative efforts?

Libraries may order books from local bookstores for an event. That way, the Friends make money if they buy the book at a discount and sell it at full price. The bookstore hands out flyers to help advertise the event, while the author shares the responsibility for publicity and for bringing in their fans. An article in the local newspaper helps draw attention to events. Announcements on Facebook can also attract readers.

A brief discussion ensued about signings with ebooks but the technology, while present, isn’t widely used yet. Plus what is the psychology of getting a book signed? Is it to meet the author in person? To make a connection? Will this meaningful interaction be the same with a digitally signed copy?

Joanne surveyed her customers as to how they decide what ebook to buy. Answers were:

1. It’s their favorite author in the print world

2. They go to B&N and browse the shelves then order the ebook

3. They read independent reviews, not the ones on Amazon

4. Word-of-mouth recommendations from friends

Then Joanne posed this question for you to answer:

What do you see as the bookseller’s role going forward in relation to authors?

Posted in Business of Writing | Tagged: , , , , , , , , | 7 Comments »

15 Tips for Blog Touring

Posted by Nancy J. Cohen on April 1, 2012

I haven’t posted on this topic for a while so it’s time for a revisit. I’ve just finished my blog tour for Shear Murder so these points are fresh in my mind. Here’s hoping they’re useful to you.

Write down possible blog topics as you write your WIP. This way, you’ll have a ready list of subjects available when you need them (i.e. research aspects, the writing process, what inspired you to write this story, world building details, themes, settings, etc.).

Compile a list of bloggers whom you would like to approach. Aim for popular blogs that get a lot of traffic but also include friendly authors who host guests and who may expose your work to a different audience.

Write a polite email mentioning your upcoming release and asking if the host would be amenable to you doing a guest post on his blog.

Schedule three to five guest spots a week around the release date and for the next few weeks. Space them out so you don’t clog the loops with your announcements. As courtesy to your host, don’t schedule more than one per day.

Read the host’s blog and determine a topic appropriate to the audience. Note if the blog is slanted toward readers or writers and also note the length of the articles. Some hosts will offer guidelines. You may also ask your host if there’s a particular topic he’d like you to address.

Vary the formats by doing some Q&A interviews, a chat with your character, “A day in the life” of your sleuth, or talk about a relevant hobby. Just be mindful to slant your post to the host blog’s readership.

Choose your blog title carefully so that the subject matter is clear and enticing to the reader.

Type up your schedule including, for each post, the date and day of the week, blog title and URL, host’s name and contact info, and your chosen topic. Save the file and print a copy.

Bring up this same schedule on your computer, remove each host’s contact info and name, and save it as a separate file. This will be your public schedule that you can post around the Web on your various sites.

Block off two weeks before your release date and write all the blogs. Or do them one day at a time, as long as they are finished well ahead of your tour start date. Include a book blurb, a buy link, and your social networking sites at the end of each post.

Consider offering a giveaway for commenters at selected blogs or as a grand prize at the end of the tour. Include this announcement in each post and also tell the hosts.

Send your article to the host along with an author photo, book cover photo, and a short biography. After you send each blog post to the host, mark that one as Sent on your schedule.

Publicize the blog tour on your social networks, website, personal blog, and elsewhere.

When the day comes, be available all day to answer comments. It’s helpful if you pop in to the guest site every few hours. Be sure to promote the event on all your social networks, including Facebook groups and listserves. Tweet about it several times a day with slightly different wording. Thank your host at the end of the day.

To evaluate your tour, write down the number of comments you received at each site. Consider which topics and sites brought the most responses and use this info when you plan your next blog hop. Good luck and have fun!

<><><>

What advice would you add?

Posted in Business of Writing, The Writing Life | Tagged: , , , , | 10 Comments »

 
Follow

Get every new post delivered to your Inbox.

Join 3,099 other followers

%d bloggers like this: