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Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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Posts Tagged ‘conferences’

Changes in Publishing: Who Will Survive?

Posted by Nancy J. Cohen on November 10, 2014

Hugh Howey: The Publishing World is Changing. How Can You Keep Up?
Novelists, Inc. Conference Day 2, St. Pete Beach Oct. 2014

Hugh Howey began his presentation by showing slides on “A history of storytelling.” The order goes this way:

Oral tradition
Written tradition
The first cubicle workers, i.e. monks transcribing by hand
Movable type
Offset and digital in 1990
Electronic publishing 2007

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He recommends reading “The Storytelling Animal.”

Bar codes revolutionized sales in that data could be tracked. This led to massive discounting. In 1995, Amazon went live. In 2014, indie bookstores see a 20% growth in openings since 2007.

Book selling is like the game: scissors, paper, rock. You have the big-box chains, online retailers, and indie bookstores. Amazon beats the chains. Indies beat Amazon on their location, curation, and community. Publisher profits have risen, but digital is subsidizing print. Business costs and author royalties for digital are much less for publishers and their profit margin is up. So digital is saving publishers, and Amazon is saving indie bookstores.

There’s less downtime between reads for readers. They want immediate downloads. The guilt of the TBR pile is gone. Clutter is no longer a dissuasion for buying more books.

Digital includes e-books, audio, and print-on-demand books. “I can’t stress enough how crazy audio is, and that’s part of digital.”

Three variables determine author income: the number of titles sold, the price of the title, and the author royalty rate.

Romance is the bestselling book genre in terms of author earnings. Mysteries and thrillers are next.

Self-published royalties surpass traditionally published royalties. Digital is about 70% of the market. 40% of print sales now are on Amazon, not including print-on-demand.

The top 20 Amazon bestsellers in each category:
Mystery/thriller: 4 audio, 1 hardcover, 1 paperback, 14 e-books
Science fiction/fantasy: 5 audio, 15 e-books, no print
Romance: 20 e-books
Fiction/literature: 4 audio, 1 hardcover, 1 paperback, 14 e-books
History: 2 audio, 7 hardcover, 4 paperback, 7 e-books
Teen: 1 hardcover, 5 paperbacks, 14 e-books

Publishers are more profitable as the cost of production and distribution has gone to nearly zero. Big bookstores are going under while Indies take more of the market share. Expectation and output paths are converging, such as author platform and professional book production. The number of people making a living at writing has gone up from tenfold to fiftyfold. The chances are slim but it’s doable to make it as a writer.

Publishing is moving to the West Coast. Amazon, Google, and Apple will become prominent publishers along with other tech companies. Indie bookstores will survive. The real threat is the decline in recreational book reading.

Who will survive?
Publishers who pay well and price their books right
Retailers who curate well
Anyone who aids discoverability
Partners who increase distribution
Freelancers who raise quality
Toolmakers who increase quantity
Locales that create an addictive book culture

Note: Any errors in this article are due to my interpretation.

Coming Next: Empowering Authors with Amazon Independent Publishing

Novelists, Inc.

CONTEST ALERT! Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors in our November contest: http://bookloversbench.com/contest/

 

Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , , , | 19 Comments »

BookBub Explained

Posted by Nancy J. Cohen on November 6, 2014

BookBub is a popular reader subscriber service where you can promote your book for a fee. They have four million subscribers. Its readers are 84% women, the majority over 40 years old. 37% are retired. 58% are empty-nesters. 59% read four or more books per month. The devices they read on? 49% Kindle, 26% Apple, 15% Nook, 10% Android. Most use tablets, then e-readers, and then cell phones. 29% read non-genre material. 32% read mysteries and thrillers; 25% read romance; 14% read science fiction and fantasy. 95% of readers have purchased a book from an unknown author because of an e-book promotion. 63% have gone on to order more books by an author due to a price promotion.

When a book goes from $.99 to $2.99, there is a 50% drop in sales. But 77% of subscribers will purchase full price books.

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Why feature a book on BookBub? Readers get hooked on your work and they recommend books to their friends. 65% of readers tell their friends about books they discover. What results can you expect? A spike in sales during the promotion. 381% was the average increase. Average downloads are 29,500. 91% of authors have an increase in sales after the promotion when their book goes back to the regular price. There’s an average 73% increase in reviews and 81% increase in sales of related books.

Mysteries have the biggest subscriber list. If your book is free, you’ll pay $320 for a BookBub ad. Under one dollar, you’ll pay $640. If your book is priced from $1-$2, you’ll pay $960.

Go here for pricing in other genres: https://www.bookbub.com/partners/pricing

To submit a book to BookBub, fill out the form online. An editorial team selects the titles. You will get assigned an account representative. If selected, your date and category will be confirmed. Make sure your deal is available across all retailers on the sale date.

Requirements include discounting your book by at least 50% off the list price. It must be a full-length book. This should be a limited time offer of 30 days or less. The editorial team will make sure this is the best deal available for your book and that the work is error-free. They do not feature new releases, because they look at the overall platform and pricing history. No novellas or short stories. Book lengths are specified on their site. The same author may submit a book once every 30 days. The same book may be submitted once every six months.

Next the book goes out for quality assessment. Here the team will look at reader reviews, professional cover design, and cover tropes. For example, dogs do well on covers but motorcycles and tattoos do not. They’ll also look at critical reviews, formatting, and author accolades such as quotes from other authors. This is all part of your platform. BookBub receives over 200 submissions per day. The editors will compare your book to others in the same category that come in at the same time. They advise you to study books in your category on BookBub to see the average number of reviews. Only 15% of submitted books get accepted.

Be sure to put your quotes from other authors on your Amazon author page as they will look for these. Or you can include author quotes in your comment box when applying. They’ll also look at sales data from an author who has applied there again to compare this title to other BookBub books, so you’re not ensured a spot even if you’re a repeater.

Eventually they may make stats available to authors. As for distribution routes, Amazon, Barnes & Noble, and Apple are currently more popular than Kobo and Google.

Trends in subcategories that do well are also examined. For example, in historical fiction, American history and World War II do well.

Regarding box sets, reviews on individual books are viewed, rather than the box set itself. Books can be older but the box sets can be a new release.

For the selection process, they compare books and pick the best price and platform. Spots for discounted books are more competitive than for free books. Make sure you have your book available at as many retailers as possible, including Amazon, Barnes & Noble, Apple, Google Play, Kobo, and Smashwords. This is especially important if you don’t have enough reviews or a bestseller status to tout your platform. Google Play subscriptions are growing.

60% of indie books and 40% of traditionally published books are selected. These have an average of 140 reviews.

Tips for submitting your book

Be flexible with timing. Be available whenever they have an opening. Sell yourself in the comments section with your reviews, author quotes, sale figures, bestseller status. Resubmit at different price points. Be open to different categories. Promote when your book is at its best. Optimize your product page. Add more retailers. Continue to submit and try again. The beginning of the month sees a ton of submissions.

If you get selected, set your prices as far ahead as possible. Notify Amazon about the date for a price match. BookBub will do permafree, but put it on sale first at a retail price to get baseline stats.

A UK edition just launched. You can add them for a 5% fee to your BookBub promotion. Soon you’ll be able to just get UK promotion and they have 100,000 + subscribers.

How to be successful

Determine your goals and choose a pricing strategy based on these goals. Price as low as you can to attract new readers. Time the promotion strategically, i.e., seasonal books. Make sure your book is discounted in time. Optimize the back matter in your books and include links to your other titles and your newsletter. Spread the word. Measure the results.

Follow @bookbubpartners on Twitter

Note: Any errors in this article are due to my interpretation. This is from the BookBub session at the Novelists, Inc. Conference St. Pete Beach. Also please note that I have not used BookBub myself so some of you can chime in here about your experiences.

Novelists, Inc.

CONTEST ALERT! Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors in our November contest: http://bookloversbench.com/contest/

 

Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , , | 28 Comments »

The Future of Publishing, Part 2

Posted by Nancy J. Cohen on November 3, 2014

Session Four: The Future of Publishing, Part 2
Novelists, Inc. Conference St. Pete Beach Oct. 2014

If you have a better sense of what you have going in to your career, you have a better chance of coming out where you want. You should have an audio book, because people are busy and commuting.

Globalization means growth in market places around the world. There is a huge global market for English language books.

What’s coming? Specialization of content, shorter content, fan fiction, micro-content. People are reading but not necessarily a novel. They read blogs, Facebook posts, and other material. We need to figure out how to monetize these things.

Another futuristic innovation might be micro-transactions where the reader clicks a button to send a dollar to an author. There will be more collaborative efforts like ACX, translations, and author collectives. Another trend might be personalization in how content is served. We need to be ready to embrace change and accept opportunities as they arise.

There’s a shift of empowerment toward authors because of technology. This is the slowest the change will go as it is right now. But you, the author, must continue to produce the very best book you can, or nothing else matters.

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What authors need is data about what readers want and where to find them. The Book Industry Study Group collects book data. How do we turn this data into usable information for our careers? New retail models are coming. The digital disruption is going to be very destructive. Agents may go away [or they can be useful for subsidiary rights]. On the other hand, things are changing and that’s frightening, but they’re going to move forward.

When will there be an “Authors United”? Authors should use their scale to push our issues.

Brick-and-mortar booksellers have a disadvantage when a hardcover sells for nearly $30 and an e-book sells for $9.99. Retailers are concerned about surviving this price differential.

Windowing your release dates is crazy because readers will buy books in all formats. Your book should be released at the same time in e-book, paperback and hardcover. These are not different audiences.

We haven’t seen peer retailing emerge, and we need to be prepared. People communicate around the world in E-commerce. We need to be ready to sell directly to readers and to analyze the data on discount sales and on what platforms people want to receive their books.

Check out Wattpad, Payhip and Hugh Howey’s authorearnings.com

Note: Any errors in this article are due to my interpretations. As many ideas flew back and forth during each session, I mention what I gleaned from the panels, and you can take from it whatever serves your needs.

So what trends do you predict? And how are you preparing for them?

See all of my Photos in the Ninc album on my Facebook Page 

Coming Next: BookBub

Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , | 6 Comments »

Rights for Authors

Posted by Nancy J. Cohen on October 31, 2014

Session Three: Rights: Yours, Theirs and Ours
Novelists, Inc. Conference St. Pete Beach Oct. 2014

What will bring back the career authors who have more sales and control with indie publishing? “The job of the publisher is to provide the author with a platform. Print books are essential to this,” said one speaker. “It’s our job to help you amplify your voice to readers. Readers want to connect with the author. Finding a social media audience should be up to the publisher.” But another panelist said authors are often expected to show up with a platform.

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Publishers are reluctant to buy books previously indie published. There’s a price differential from a $2.99 indie e-book to a $7.99 e-book with a  traditional publisher, and readers balk at the difference. The customer is also different going from digital to bookstore. You’re selling to a completely different audience.

More transparency and true negotiations are needed to attract writers back to traditional publishing. What we need are term limits for authors to get their rights back. The out-of-print clauses for publishers are operated from a sense of fear that something they let go will take off and become a bestseller. Publishers need to brag about their good contract terms instead of being afraid of the competition. They need to show more transparency regarding the terms they offer.

It’s useless to get specific marketing promises from a publisher. Technology changes as you go along, and some of the activities promised may be based on sales figures. That type of legal detail is a waste of time and energy. But you should have these conversations outside of the contractual agreement.

Publishers are interested in what kind of future you, as the author, can project. They’re not interested in your backlist as much as your frontlist when they seek to acquire you.

The non-competition clause was discussed. Is it really necessary? Authors say it’s a career destroyer. They don’t believe they’ll cannibalize their own work as publishers fear. Publishers are worried about saturating the market. Print books need time to get into bookstores. They worry about quality control with self-published works that authors might offer in between traditionally published novels. Authors would love to be hybrids but not to the detriment of making a living if they can’t publish a new book for a certain number of months as per their contract.

The big five are pretty much not taking print rights only and letting authors keep their e-book rights. E-book royalties produce a huge profit margin for publishers.

Publishers are going to look at a successful indie author to see if she’s peaked. Could she benefit from transitioning to traditional publishing to pick up a new audience? You can’t assume your track record will carry over. It will not work for your backlist only. You need new books as well. How can the publisher use this backlist to carry you over from one world to another?

Regarding the 25% net royalty for e-books that is standard for traditional publishers—is the overhead in their fancy New York offices really necessary in the digital age? Publishers make a profit even before the author earns out an advance. Successful authors can still get a raise on their advances.

Note: Any errors in this article are due to my interpretations. As many ideas flew back and forth during each session, I mention what I gleaned from the panels, and you can take from it whatever serves your needs.

See all of my Photos in the Ninc album on my Facebook Page 

Coming Next: The Future of Publishing, Part 2

 

Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , , | 8 Comments »

Pricing and Discoverability

Posted by Nancy J. Cohen on October 30, 2014

Session Two: Yo! Here I am! Buy Me!
Novelists, Inc. Conference St. Pete Beach Oct. 2014

The general reader mindset changed with the advent of lower-priced, self-published books. One speaker encouraged higher prices than $.99. For that low price, he feels readers aren’t as vested and are more likely to give a lower rating. Also, the reader may not stick around to read a $.99 book as opposed to a higher priced book. Customers like lower prices, but that doesn’t mean they won’t pay more for what they perceive as value. Millions of customers are willing to pay as much as $15 per book. Traditional publishers can price lower and indie pubs can price higher. These two have to come together.

You can use pricing as a discovery tool. Price lower for your backlist titles or for one day as a marketing promotion. BookBub is where readers download free or cheap books to discover new authors. If a reader likes the book, they will buy other books by that author. The audience who subscribes to BookBub trusts them to offer books of a certain quality. Multi-author box sets can also drive discoverability. [Author’s Note: Also check out The Fussy Librarian]

So the $.99 deal is a great way to meet readers and get acquainted. Don’t feel you have to price every book as low as $2.99 or $3.99. You must have a pricing strategy. For example, make the first book permafree and price the others at a higher rate. Making the first book in your series free helps all your sales.

Kobo promotes the first free in series. They say an average of 54% of people who finish reading a book will go on to read more books by that author. Kobo curates the front-page material for their website.

Books in a series will sell better than standalones. But you don’t have to have books in a series per se if you can link them in a smart way. For example, one author had “the first kiss club” for clean, teen romance although each book is a standalone.

Your e-book is a living document, so put links in your new books to your backlist titles. The back matter is very important.

An average of 18 audio books is consumed by Audible subscribers in a year.

One speaker feels that subscription readers (for services such as Kindle Unlimited, Oyster, or Scribd) are a different market than readers who would buy your book.

It’s not easy for librarians to find indie authors on Overdrive. But another speaker said profits from the library market are relatively small compared to the retail market for successful indie authors. The following services were mentioned regarding libraries: Overdrive and BiblioBoard.

Lunch was served next, tempting us with deli sandwiches and an array of desserts. We had time to schmooze with friends before moving on to the afternoon panels.

Here I am with Ann Meier from Florida MWA and there’s Leanne Banks at the dessert table.

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See all of my Photos in the Ninc album on my Facebook Page

Note: Any errors in this article are due to my interpretations. As many ideas flew back and forth during each session, I will mention what I gleaned from the panels, and you can take from it whatever serves your needs.

 

Posted in Business of Writing, Conferences, Marketing, The Writing Life | Tagged: , , , , , , | 4 Comments »

The Future of Publishing, Part 1

Posted by Nancy J. Cohen on October 29, 2014

Novelists, Inc. Conference St. Pete Beach Oct. 2014

The Novelists, Inc. (Ninc) conference is the only writers’ conference focused solely on the business of writing. To become a member, you must show proof of two published novels. This is not the place to promote your work, pitch to agents or pick up new fans. It’s primarily a learning experience. You go here to learn what’s new in the business, what’s to come, and how to approach the many aspects of running a small business in the publishing field.

Of course, meeting old friends and making new ones is the benefit of any conference and this gathering was no exception. People came from across the country, enjoying the perfect Florida weather and beachfront setting.

Photo 1: Nancy J. Cohen, Annette Mahon, Carole Nelson Douglas, Laura Resnick
Photo 2: Nancy J. Cohen, Terry Odell, Karla Darcy

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Photo 3: Donna Andrews, Carole Nelson Douglas, Nancy J. Cohen
Photo 4: Sophia Knightly and Nancy J. Cohen

Tradewinds Resort

First Word Thursday: The Future Of Publishing, Part 1

Any errors in this article are due to my interpretations. As many ideas flew back and forth during each session, I will mention what I gleaned from the panels, and you can take from it whatever serves your needs.

Nine industry guests discussed the partnerships between authors, publishers, and agents. Journalist Porter Anderson moderated.

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A partnership is a power relationship. Consider where the power lies in each transaction. Ask yourself what your skills are, what partners have complementary skills, and who has the scale to utilize these skills to your benefit. Partnership implies equality, but at the end of the day, it’s your business and what you, as the author, have created. You want partners who can connect your book with a wide audience in new ways. Also, know the financial health of your potential partners.

One speaker was concerned that companies with enormous “scale” had their own agendas. They focus on profits rather than on promoting each title in a sustainable way. Publishers are making more profits today and more margin on e-books even when they say they’re hurting. Incumbents like the Big 5 are the least likely to innovate.

As an author, try to retain as much control as possible. Allow for new avenues to explore but examine them from all angles. With the advent of new technologies, look for shorter terms in your contracts so these new models can be tested and evaluated.

The key to partnership is mutuality. Traditional publishers must be more willing to let their writers go, because once your titles go backlist, you lose the mutuality. Print on demand and e-book publishers should not keep a book in print unless the author is making real money.

Competition drives innovation. Google could become a viable competitor to Amazon.

The most important relationship an author has is with his readers. What you write has to connect with your readership. Write consistently. Target your audience and determine how to reach them. Continuance between the author and reader is important whatever the distribution route. Unfortunately, often authors talk to other authors and sell to other authors. Focus on your readers.

Bringing back the mid-list has been the biggest benefit of digital publishing. However, there’s a glut of writers out there, so the solution is to increase demand. Society and culture need to make reading a valuable pastime. Let kids read fun books instead of classics in school. Every one of us should be involved in turning people into readers. How to sell books in a sustainable way is a critical issue.

One of the keys to self-publishing is for bookstores to open to indie authors. The recent deal between bestselling author Barbara Freethy and Ingram is encouraging.

BookLamp analyzed the contents of a book and gave recommendations to readers based on the text. (This startup has been bought out by Apple.) Authors collectively have power and should ask more questions about their data.

A discussion came up on the pressure for authors to produce more and faster in the digital age. Quantity should not be versus quality.

The author on the panel spoke about how iBooks is her number one retailer. She is totally self-published. After taking years to write her first few books, she put them all up at once. Now she’s a self-sustainable, bestselling author. She has an international Street Team that helps spread the word about her books. Her encouraging words: “You can make a living without being a household name.”

What do international readers want? Amazon is starting to look at the translator marketplace.

Coming Next: Yo! Here I am! Buy me!

See all of my Photos in the Ninc album on my Facebook Page 

Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , , | 31 Comments »

SleuthFest 2015

Posted by Nancy J. Cohen on September 28, 2014

Sleuthfest 2015 Early Registration Ends September 30! October 1 everything goes up $20-40. Get in Now!

 

SleuthFest 2015

• Four tracks of great programming for every of level writer from beginner to best-seller:

Need to polish your writing skills? Try Write On! With sessions on Writing for TV, Nautical Mysteries, and Spy-Fi, in addition to dialogue, plotting, and setting, even the most experienced writer can find something to round out their writers’ toolbox.

Looking for critiques on your writing, or practice on your pitch? Try Feedback Forum. Get feedback on your latest scribbles, your story structure, your pitch, and much more, from those experienced in the industry.

Want to get the scoop on what agents and editors are looking for? Try Finding the Money. What’s selling, what’s not, how to get published, indie vs. traditional, hybrid authors, and all the hot topics in the industry are covered in this track.

Need to brush up on your forensic knowledge? Try Scene of the Crime.

PLUS:

• James Patterson will share some of his writing philosophies.
• Four of the top literary agencies are eager to hear your pitch.
• James W. Hall will tell you how to write a worst-seller.
• Four of the top publishers are looking for mysteries and thrillers.
• The real Miami CSI’s are here to show you the latest and greatest.
• Dave Barry will entertain us at the Sunday brunch.
• Get critiques of your work by established authors and agents.
• And what really did happen to Amelia Earhart?

Early Registration Ends Tuesday!

Register Now at http://SleuthFest.com

 

Posted in Business of Writing, Conferences, The Writing Life | Tagged: , , , , , , , | 7 Comments »

Malice Domestic 2014

Posted by Nancy J. Cohen on May 14, 2014

What is Malice Domestic? As it says on the Website, Malice is an annual fan conference that focuses on the traditional mystery or “books best typified by the works of Agatha Christie.”

Malice Banner

Although I’ve been attending Malice Domestic for a number of years off and on, this was the first time I participated in Malice-Go-Round. What a fabulous event! On Friday morning, 200 people filed into a room with 20 tables. At each table sat 2 authors and 8 readers. As an author, I had about two minutes to give a pitch about my book and then the other author at my table took a turn. I was lucky to pair with Linda Joffe Hull who writes the Mrs. Frugalicious mystery series. We hopped from table to table repeating the same spiel twenty times. I lost my voice by the end but was exhilarated by meeting so many mystery fans. This event was worth the price of registration alone. If you get in, bring enough promo items for all the tables.

Nancy J. Cohen and Linda Hull  Malice Go Round

Friday night was a dessert party. This gave me another way to connect with old friends and make new ones. I chatted with Marilyn Levinson, author of Murder A La Christie, waved hello to Toni Kelner, and caught up on news with Carol Nelson Douglas, who writes the popular Midnight Louie cat mystery series among others. I thoroughly enjoyed meeting Barbara Graham, a quilting enthusiast who combines her talent with writing mysteries.

Carole Nelson Douglas and Nancy J. Cohen   Maggie Toussaint, Nancy J. Cohen, Barbara Graham and Polly Iyer

Saturday morning, I attended the Sisters in Crime Breakfast. About 160 members attended from 50 chapters nationwide. The Guppies (Great Unpublished) wore colorful boas. Besides this program, SinC offers a monitoring project, quarterly newsletter, grants for chapter events, subsidies for members to attend Writers Police Academy, writing courses, educational seminars and an annual Publisher’s Summit.

Sisters in Crime President   Sisters in Crime Breakfast

Hank Phillippi Ryan spoke about the Writes of Passage collection of essays, and each member received a copy.

Hank Phillippi Ryan

Later that morning began the panels. I attended one on Book-Themed Mysteries, ate the box lunch available at the lobby bar, checked out the Dealer’s Room and laid out my promo materials in the Hospitality Room at the end of the corridor. That afternoon, I spoke on a panel about social issues in mysteries. Fellow panelists were John Clement, Judy Hogan, and Linda O. Johnston with Debra H. Goldstein as moderator.

Panel on Social Issues at Malice Domestic  Nancy J. Cohen

At five o’clock, the afternoon speakers gathered at the Mezzanine level for a mass book signing.

Booksigning   Nancy Signing

Later that evening, Maggie Toussaint, Barbara Graham, and I headed to the famous Agatha Banquet where the awards were presented. Everyone looked their best.

Agatha Awards  Maggie Toussaint and Barbara Graham

Sunday morning had more panels. I enjoyed the talk on Paranormal Mysteries with authors Carolyn Hart (“Death at the Door”), Molly MacRae (“Spinning in her Grave), TJ O’Connor (“Dying to Know”), and Maggie Toussaint (“Gone and Done It”) and moderated by Aimee Hix.

Paranormal Mysteries   Maggie Toussaint

They discussed the rules and limitations of their paranormal element and why they write about it.

Why are these stories so popular? They offer an escape from reality to readers who want to experience something new. Readers can enter someone else’s imaginary world that’s fun, exotic, and touches upon the unknown. As mystery fans, we want to solve a puzzle, and what greater puzzle is there than “What’s on the other side?”

Do ghost stories and detective tales go together? “Death is a mystery,” Molly replied. Maggie Toussaint, a Five Star author and member of Booklovers Bench, agreed. “These stories engage your senses and your mind.”

See Photos here: http://bit.ly/1jX7QVy

Coming Next: Our Trip to Maryland and D.C. and the beautiful flowers of Brookside Gardens

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Are you following my Blog Tour and entering my Contests?  Please click on these links for my guest posts, interviews, and chances to win some free books plus a Hanging By A Hair tee-shirt!

 

Posted in Business of Writing, Conferences, The Writing Life | Tagged: , , , , | 10 Comments »

Laura Lippman

Posted by Nancy J. Cohen on March 26, 2014

Lunch with Laura Lippman at SleuthFest

We continue with my recap of panels and workshops at SleuthFest. These are my interpretations and notes, and any misstatement is my error. Photos are viewable from my Facebook Page. Like my page, then click on Photos, Albums, and SleuthFest 2014.

Laura Lippman

Bestselling Author Laura Lippman discussed what it means to be a professional writer. Publishing has changed in terms of e-books, self-published writers and hybrid authors. “The conversation has become so charged and so vitriolic. I’ve yet to see any reliable numbers on either side.” The argument for traditional publishing is couched in money and control.

No one argues that self-publishing will lead to better books. This avenue can produce as good a book as traditional publishing. But where is the true masterpiece in self-publishing? “Show me a masterpiece that could only have come” from a self-published work.

Find someone you can trust to tell your dreams about publishing. What are you prepared to do to get there? Professionalism is taking your work seriously, and being respectful of other people’s time and expertise.

Laura calls indie publishing “a less precise euphemism” for self-publishing. The key is in doing the work and reaching a reasoned decision to self-publish but not for instant gratification. Is the work ready? Be a ruthless critic of your own work. The goal has to be to write the best book you can. Your words are your legacy. Make them precise. Make them good.

 

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Preparing for a Conference

Posted by Nancy J. Cohen on February 21, 2014

How long does it take to prepare for a conference? Soon I’ll be heading to SleuthFest in February, Lake County BookFest in March, Malice Domestic in April, the Florida Library Association Convention in May, and Mystery Writers Key West Fest in June.

It can take me several weeks to get ready for each event and another couple of weeks to decompress and get caught up upon my return home. That’s a lot of time lost, not to mention money for gas, lodgings, registration fees, promo materials, etc. However, it’s time and money well spent from the benefits you receive by meeting other authors, booksellers, fans, and industry personnel.

FLA2013 Mystery

Conferences necessitate a lot of preparation, especially if you’re going as a speaker. Aside from determining your particular goals for this event—i.e. attending specialized craft sessions, learning about new publishing options, meeting editors, making new author friends, greeting fans—there’s the physical prep. Here’s a checklist of things to consider.

  1. Prepare for your talks. If you’re a panelist, it can be easier because you might not have to do much prep other than jotting down some notes about the points you want to get across. Moderator-run panels in general mean more work for the moderator but less work for the panel guests, unless you are each expected to present your material for xx minutes.
  2. If you are conducting a workshop on your own, you’ll need to compose or update your material and get copies made of handouts.
  3. If you’re speaking on different topics, assemble each handout in a separate manila envelope to keep them organized.
  4. Order business cards unless you have them already. Consider updating them with QR codes or with your social network URLs.
  5. Design, order, and pack brochures, bookmarks, and/or postcards about your books. Bring along display containers so they don’t get strewn across the tables.
  6. Design, order, and pack swag for the promo tables or goody room. These are items such as magnets, pens, door hangers, candy, and other giveaways.
  7. If you are driving, toss a box of extra books into your trunk in case the on-site bookseller doesn’t get your books in time or is unable to obtain copies of a particular title.
  8. Bring a checkbook in case the bookseller offers to sell you leftover stock at a discounted price.
  9. Pack a book or two to display at your presentations and panels.
  10. Consider giving a couple of books away at the Q&A sessions for your talks.
  11. If you’re donating a raffle basket, either get your materials to the coordinator ahead of time or bring the basket prepared and ready to go.
  12. Bring a signup sheet for your newsletter to put out at signings.
  13. Print out the conference workshop schedule and highlight your appearances. List these on your website and other online sites and include these papers in your suitcase.
  14. Bring a highlighter along so you can go through the conference schedule and mark sessions you want to attend.
  15. Print out contact info for friends you want to meet at the conference.
  16. Decide which outfits to wear to the different events. Business attire for daytime, dressier clothes for evening? Don’t forget matching shoes, handbags, and jewelry.
  17. Determine what gadgets to bring along: iPad or Laptop? Kindle or Nook? Camera to take photos for your blog? Charging devices?
  18. Pack a notebook to take notes. Later, write blogs about the sessions you attended to share your knowledge.
  19. Include Sharpie pens for signing books and ballpoint pens for note taking.
  20. If you belong to a professional writing organization, bring along chapter brochures to hand out to potential members.

NPC1

And the countdown begins. What else would you add to this list?

To see my upcoming conference appearances and virtual blog tour, go here: http://nancyjcohen.com/appearances/

Posted in Business of Writing, Conferences, The Writing Life | Tagged: , , , , | 4 Comments »

 
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