Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

  • Subscribe

  • Newsletter

    Sign up for my Newsletter

    Sign up for my Newsletter and get a FREE Book

  • Hair Brained

    Hair Brained, a Bad Hair Day Mystery by Nancy J. Cohen

    Pre-Order Now

  • Facials Can Be Fatal

    Facials Can Be Fatal

    A Bad Hair Day Mystery

  • Haunted Hair Nights

    Haunted Hair Nights

    Cozy Mystery Novella

  • Writing the Cozy Mystery

    Writing the Cozy Mystery

    Writing Guide

  • Permed to Death

    Permed to Death

    Bad Hair Day Mystery #1

  • Murder by Manicure

    Murder by Manicure Audiobook

    Audiobook

  • Hair Raiser

    Hair Raiser Audiobook

    Audiobook

  • Archives

  • Categories

Upcoming Appearances

Posted by Nancy J. Cohen on September 18, 2017

I have several upcoming author events. If you’re in the area, I hope to see you in person at one of these sites.

P1050499

Saturday, Sept. 23, 4:00 pm, Nancy J. Cohen and Alyssa Maxwell will discuss “Character Growth Throughout a Series.” They’ll sign their new releases, Hair Brained by Nancy J. Cohen and Murder at Chateau sur Mer by Alyssa Maxwell. Refreshments will be served. Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444. Phone: 561-279-7790.

Saturday, Oct. 7, 2:00 pm, “The Indie Experience” panel with Angela Page, Ruth Berge, Elaine Bossik, Joan Cochran, and Nancy J. Cohen as moderator at Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444. Phone: 561-279-7790.

Monday, Oct. 9, 9:30 am, Guest Speaker Nancy J. Cohen, Friends of the Library, Helen B. Hoffman Plantation Library, 501 North Fig Tree Lane, Plantation, FL 33317. Phone: 954-797-2140.

Oct. 19 – 22, Florida Writers Association Conference, Altamonte Springs, Hilton Orlando Altamonte Spring, 350 Northlake Blvd., Altamonte Springs, FL 32701. Phone: 407-830-1985.

Friday, Oct. 20, 9:10 – 10:10 am, Writing the Cozy Mystery with Nancy J. Cohen (Crystal A–B)
Friday, Oct. 20, 2:00 – 3:00 pm, Dredging Up Your Dark Side (Panel – Royal Palm Ballroom)
Saturday, Oct. 21, 9:15 – 10:15 am, Book Promotion on a Budget with Nancy J. Cohen (Crystal D)

Monday, Oct. 30, 6:00 – 8:00 pm, Day-Before Halloween Party and Booksigning. Costumes optional. Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444, Phone: 561-279-7790.

Saturday, Nov. 4, 2:00 pm, “Plotting Made Perfect” with Nancy J. Cohen, Nova Southeastern University, Conference Room 2053, Alvin Sherman Library, 3100 Ray Ferrero Jr. Blvd., Davie, Florida 33314, 954-262-5466 ext. 25466. Advance reservations recommended.

Please follow along on my Blog Tour for guest posts, author interviews, character guest posts, and giveaways. Comments welcome!

LAST DAY! Enter Here to win a $25 Amazon/BN gift card from Booklovers Bench.

 

Save

Advertisements

Posted in Appearances, Author Interviews, Business of Writing, Marketing, New Release | Tagged: , , , , | Leave a Comment »

Hair Brained Book Release

Posted by Nancy J. Cohen on September 12, 2017

Today is Release Day for Hair Brained (#14 in the Bad Hair Day Mysteries)!

HAIR BRAINED ebook

Digital ISBN 13: 978-0-9970038-7-1
Print ISBN 13: 978-0-9970038-8-8
Published by Orange Grove Press

Book Launch Party tonight at 7:00 – 8:30 pm EDT. Join us at https://www.facebook.com/NewReleaseParty/ Fun and Prizes!

When hairstylist Marla Vail’s best friend is hurt in a suspicious car accident, Marla assumes guardianship of her infant son. No sooner does Marla say, “Baby want a bottle?” than she’s embroiled in another murder investigation. Her husband, Detective Dalton Vail, determines the crash may not have been an accident after all. But then, who would want Tally—or Ken in the car with her—out of the way? As Marla digs deeper into her friends’ lives, she realizes she didn’t know them as well as she’d thought. Nonetheless, it’s her duty as their son’s guardian to ensure his safety, even if it means putting her own life at risk. Can she protect the baby and find the culprit before someone else ends up as roadkill?

Excerpt

Marla crossed the pavement toward her Camry, so deep in thought that she didn’t pay attention to her surroundings. A sudden roar made her lift her head. She gasped as a car barreled straight toward her.

She leapt to the side, crashed against a parked sedan, and slid to the asphalt. With a squeal of tires, the car sped away. She glimpsed a flash of silver and the back end of an SUV.

Shaking from head to foot, she rolled to her knees and managed to stand. It wouldn’t be smart to wait around in case the driver returned to make another pass at her. She had no doubt this had been a deliberate attempt to injure her, or worse.

She brushed off her pants, grabbed her purse from the ground, and hobbled to her car. Safely locked inside, she examined herself for damage. Her wrists throbbed, having taken the brunt of impact. They didn’t appear to be broken, thank goodness. And her hip felt bruised but nothing more. She’d been lucky.

She sat immobile, her heart racing like a squirrel on steroids. Get a grip, Marla. You’re okay. This proves you’re on the right track if you’ve riled someone enough to take a potshot at you.

A Sampling of Praise

“Nancy Cohen does an excellent job of constructing a suspenseful mystery, with thoroughly believable characters and conflict that produces great tension. I raced through the pages…Hair Brained is a compelling read. Don’t miss it!” Stephanie Saxon Levine, Murder on the Beach Mystery Bookstore

“As the body count rises, the tension and danger increases not only for Marla but for Luke as well. This is the 14th in the Bad Hair Day Mystery series – they just keep getting better.” Christa Reads and Writes

“A complicated and intense mystery with strong emotional elements that may make you look closer at your own friendships and personal values.” Laura’s Interests

See more on Goodreads

ORDER NOW

Amazon US: http://amzn.to/2sMHaCL
Amazon UK: http://amzn.to/2uiarpW
Barnes and Noble: http://bit.ly/2sYRRCF
iBooks: http://apple.co/2rQLFaU
Kobo: http://bit.ly/2rFtNRo
Google Play: http://bit.ly/2rV5qmM
Print Edition: http://bit.ly/2eMmAdv
Indie Bound: http://www.indiebound.org/book/9780997003888
Get a Signed Copy: http://murderonthebeach.com
Add to Goodreads: https://www.goodreads.com/book/show/35491018-hair-brained

 Please consider how important reviews are to authors and leave a customer review on any of the sites above!

Tour Banner

My Virtual BLOG TOUR starts today. Please honor my tour hosts by visiting each site and leaving a comment. Go Here for my tour schedule including author interviews, guest posts, and giveaways.

CLICK TO TWEET

 

CONTESTS

Enter Here Sept. 11 – 22 to win a Tea Lover’s Basket & a Signed Copy of Facials Can Be Fatal to celebrate the release of Hair Brained.

Tea Basket

Booklover’s Bench


Click Here Sept 1 – 18 to enter for a $25 gift card to Amazon/BN in our monthly drawing.

 

Save

Posted in Book Excerpt, Excerpt, New Release | Tagged: , , , , | 42 Comments »

Hair Brained Blog Tour

Posted by Nancy J. Cohen on September 11, 2017

My Virtual Blog Tour starts today to celebrate the release of HAIR BRAINED! Join me at each stop for interviews and guest posts and enter my giveaways. Please support my blog hosts by leaving a comment.

September 11Christa Reads and Writes – BOOK REVIEW

September 11Authors on the Air Global Radio Network – RADIO INTERVIEW (Postponed due to Hurricane Irma)

September 11 – Carla Loves to Read – BOOK REVIEW

September 12 – Mary Cunningham, Author – SPOTLIGHT

September 12 – Book Launch Party – Join me on Facebook 7:00 – 8:30 pm EDT. Fun and Prizes!

September 13 – Florida Weekly – REVIEW

September 14 – Omimystery News – SPOTLIGHT 

September 18 – Cozy Mystery Book Reviews – REVIEW

Tour Banner

September 12 – Laura’s Interests – REVIEW, GIVEAWAY

September 12 – The Pulp and Mystery Shelf – INTERVIEW

September 13 – Socrates’ Book Reviews – REVIEW

September 13 – Readeropolis – SPOTLIGHT

September 14 – Community Bookstop – REVIEW, GIVEAWAY

September 14 – Island Confidential – CHARACTER INTERVIEW, GIVEAWAY

September 15 – Escape With Dollycas Into A Good Book – REVIEW, GIVEAWAY

September 15 – Back Porchervations – REVIEW

September 16 – Brooke Blogs – CHARACTER GUEST POST, GIVEAWAY

September 17 – A Holland Reads –  GUEST POST, GIVEAWAY

September 18 – Deal Sharing Aunt –  INTERVIEW

September 18 – Readeropolis – SPOTLIGHT

September 19 – Cozy Up With Kathy – GUEST POST

September 19 – Bibliophile Reviews – SPOTLIGHT

September 20 – StoreyBook Reviews – GUEST POST, GIVEAWAY

September 20 – Celticlady’s Reviews – SPOTLIGHT

And Don’t Miss These:

OCTOBER 6 – Dru’s Book Musings – “A Day in the Life with Hairstylist Marla Vail” GUEST POST, GIVEAWAY

OCTOBER 13 – Author Expressions – GUEST POST “Going Indie”

 

CLICK TO TWEET

 

GIVEAWAY


Tea Basket Facials Can Be Fatal

ENTER HERE Sept. 11 – 22 for my Grand Prize Giveaway: A tea lovers basket and a signed copy of Facials Can Be Fatal.

 

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Posted in Appearances, Author Interviews, Book Excerpt, Book Reviews, Business of Writing, Excerpt, Marketing, New Release, Reviews | Tagged: , , , , | 20 Comments »

Hurricane Prep List

Posted by Nancy J. Cohen on September 6, 2017

Here is a repeat of my annual Hurricane Prep List. You still have time to prepare for Irma.

 

Irma2

 

1. Buy bags of ice. Put on lower shelves in freezer, and later in fridge if power is out, so melting ice doesn’t flood the interior. Or freeze water in plastic containers ahead of time to help keep food cool. You can use old water bottles instead of discarding them. Turn fridge to coldest setting ahead of storm.
2. Buy bottled water, fruit juices, sports drinks, and caffeinated beverages that you can drink cold or at room temperature. Fill plastic pitchers and other containers with tap water and refrigerate for drinking.
3. Have enough food in stock. Fruits that keeps well: grapes, apples, bananas. Applesauce and other packaged fruits are good buys. Get bread for peanut butter and jelly sandwiches. You can buy peanut butter in individual portions. Get snack packs with cheese, crackers, peanut butter, dried fruits, apple slices, or grapes. Canned chicken, baked beans, and nuts are good sources of protein. Canned tuna or salmon tend to smell more if there’s no garbage pickup. Or buy the tuna in water in a pouch.
4. Cook and eat the perishable foods in your freezer and refrigerator. Hard boil your eggs, and make sure you cook dinner early as the storm approaches in case the power goes out.
5. Consider boarding your pet at a kennel or make plans to secure your pet with enough supplies.
6. Back up important computer files. Send an email to yourself at another online address with your most recent files. Back up to a thumb drive that you can carry around.
7. Bring in all loose objects from outside.
8. Do the laundry.
9. Perform personal grooming essentials. It’s hard to shave and wash hair with no lights, and the water might get contaminated.
10. Fill gas tank in car.
11. Get extra cash to have on hand. ATM’s won’t work in a power failure.
12. Pay bills due or coming due.
13. Charge cell phone, tablet, and other portable electronics. Get a portable charger.
14. Prepare a list of repairmen and tree trimmers who might be needed.
16. Buy hand sanitizer and moist wipes in case the water is contaminated.
17. Have paper plates and cups on hand along with plastic utensils and paper towels.
18. Stock up on trash bags to clear away debris.
19. Place a flashlight or battery-run lantern in each room. Buy extra batteries, cooking fuel if necessary, duct tape, and plastic sheeting. Candles can be a fire hazard, and they don’t provide enough light to read by in the dark.
20. Put insurance papers and other important documents into a plastic bag for quick departure, or store copies in a separate location. Scan them into your computer files and backup to the Cloud.
21. Buy an emergency hand-crank radio that also comes with a light and a cell phone charger
.
22. Learn how to open your garage on manual in case power goes out. Keep instructions handy.
23. Get a good paperback book to read.

Watch the weather reports at:
National Hurricane Center:
http://www.nhc.noaa.gov/
Navy Tropical Cyclone Page: http://www.nrlmry.navy.mil/TC.html
National Weather Service, Miami: http://www.srh.noaa.gov/mfl/
The Weather Channel: http://www.weather.com/
Broward County Hurricane Page: http://www.broward.org/hurricane/Pages/Default.aspx

Save

Save

Posted in Florida Musings, That's Life | Tagged: , , , | 15 Comments »

Food Fun in Orlando

Posted by Nancy J. Cohen on September 4, 2017

September is a bonanza month in Orlando for foodies like me. It’s Magical Dining Month at many of the area’s fancy restaurants, meaning you can get a three-course meal for $35 each. And it starts Disney’s annual Epcot Food and Wine Festival.

For Magical Dining Month, we visited two restaurants that would have been pricey otherwise. The first was Big Fin™ Seafood Kitchen located in Delagio off West Sand Lake Road on Restaurant Row. The restaurant is a lively place with an upscale crowd. This evening, I dined on a starter course of lobster bisque that was creamy and good. Another member of our party began their meal with oysters.

IMG_0285  IMG_0288

My entrée was Maine lobster tail. When I’ve had lobster on cruise ships, it’s always rather bland and doesn’t have much taste except for the sauce. This time was different. At Big Fin, the lobster meat sat atop the shell so you didn’t have to work at it. I discarded the shell in a bowl provided for that purpose and dug in. The lobster meat was succulent and flavorful, probably the best I’ve had short of a lobster meal in Bar Harbor, Maine. I dipped it in melted butter and enjoyed the accompaniment of mashed potatoes and green beans.

IMG_0290

Dessert was Key lime pie. How can I resist one of my favorites? It was both sweet and tart at the same time with the right amount of graham cracker crust and a dollop of whipped cream.

IMG_0291

The following night found us at Eddie V’s, where we’ve only gone before to celebrate special occasions. Also located on Restaurant Row, this place has a lovely view of a lake at the rear. The Caesar salad wasn’t the best I’ve had. It appeared to be big chunks of lettuce (Romaine?) with a dressing that was too vinegary and didn’t taste so much like Caesar’s to me, with shaved Parmesan and croutons that were small pieces of toast that not even my fork could penetrate. The eight ounce beef filet was done just right for my entrée and was tender and juicy. We had to pay extra for our accompaniments of choice being potatoes au gratin and broccolini. Dessert was a bananas foster cake with butter pecan ice cream. This dish was very sweet and reminiscent of an English plum pudding. It also stuck to my teeth. Nonetheless, we continue to like the atmosphere and excellent service here.

IMG_0307 IMG_0308 IMG_0310

At Epcot, we made the rounds of World Showcase after stopping in at the Light Lab to sample a Glownut. Everything glows in this new attraction in the back of the Coca Cola hut where you can sample free international sodas. The Light Lab has a single cashier who takes your treat order from a limited menu of glowy items. Then white lab-coated staffers serve your food or drink from behind a counter. Space is limited so there could be lines. We ate the Glownut which looks cool inside the place, but out in the concourse it has a plain white frosting with sprinkles. It’s sweet and caloric.

IMG_0293 IMG_0295IMG_0296

Outside, it was too hot for me to have much of an appetite. I didn’t feel like eating any beef, duck or chicken dishes that might have sounded tempting otherwise. Instead, I had my favorite potato pancake with smoked salmon from Scotland. I tried the pistachio cake with chocolate coconut mousse (?) from India. It was pretty to look at but dry to taste. The heat sapped my energy and dampened my taste buds, unless it’s the cold I’ve been fighting for a week. I won’t return here until the humidity drops along with the temperature. The weather didn’t discourage anyone else as the park was crowded.

IMG_0298  pistachio cake IMG_0300 IMG_0297

So this has been a weekend of overeating, getting in some walking to counteract the calories, and leaving the diet plan for our return home.

IMG_0287

Giveaway

Enter Sept. 1 -18 to win a $25 Amazon/BN gift card from Booklovers Bench

 

Newsletter (2)

Don’t miss my next Newsletter coming out Sept. 12. Sign up now and get my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

 

Save

Save

Posted in Disney, Food, That's Life, Travel | Tagged: , , , , , | 4 Comments »

Goodreads Tips for Authors

Posted by Nancy J. Cohen on August 25, 2017

Goodreads has nearly sixty million members and is where readers go to discover new books. In the Goodreads workshop at #RWA17, we learned about different marketing programs for authors and publishers. As an author, you want readers to add your book to their TBR (to-be-read) Shelf. Awareness leads to Shelvings which leads to Sales which leads to Reads. Your goal in doing a Goodreads Giveaway is to raise awareness and get shelvings.

 

Goodreads

Participate in Genre Week when you have the opportunity. Do creative things during this promotion to raise awareness, such as sharing your cover or a book excerpt. Create social media posts to drive readers to your site. Cross-promote with other authors. Run a Goodreads Giveaway during genre week. Offer a newsletter and blog posts to bring people in. Make sure you are subscribed to the Goodreads author newsletter to get notified of these opportunities.

Followers, and not friends, get notified when you have a new release. So tell people to follow you on Goodreads. If you’re doing a Rafflecopter contest, add Follow Me on Goodreads or Add [my book title] to your TBR List on Goodreads. Note what shelves readers are using to categorize your books. You can open a private group where you invite your fans to join and offer them exclusive content.

As for other tools, the Goodreads rep mentioned Kindle ebook giveaways, Daily Deals, Kindle Notes and Highlights, targeted emails and native ads. Some of these are only available to publishers. An ebook giveaway costs money, unlike a print book giveaway.

For my part, I’d recommend signing in as a Goodreads Author (or Librarian), so you can click the Edit Details button on your books and make changes. You can combine editions, choose a default edition, link your series books, or manually enter a new title if it’s available on Amazon. With an Author page, you can list your books and offer excerpts, link to your blog post feed, create events, and more. I’d suggest writing reviews for each book you read so that readers see you as one of their own. Join special interest groups and participate in discussions, but be careful to promote your book only in the sections allowed. Utilize the Ask-the-Author feature. It allows readers to ask you questions in a Q&A format. Do a print book Goodreads Giveaway when you have a new release coming up or to gain attention on a backlist title. So go to Goodreads with a good attitude and get involved.

 

Follow Me on Goodreads

Add Hair Brained to your TBR List

 

CLICK TO TWEET

 

GIVEAWAY

Aug. 19 – 26 Free Mystery Ebook Giveaway: Collect a bundle of 25 mysteries, including Murder by Manicure. CLICK HERE to get your free books.

Book Funnel Aug2017

Don’t want to miss more chances to win? Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

 

Save

Save

Save

Save

Save

Save

Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , | 6 Comments »

Mystery Lovers Book Giveaway

Posted by Nancy J. Cohen on August 19, 2017

Here’s another opportunity to win free ebooks!

Visit Aug. 19 – 26 BookFunnel Mystery Giveaway

Collect a bundle of 25 mystery ebooks, including Murder by Manicure.

Book Funnel Aug2017

Do you like author giveaways? What prize do you like to win the best?

<><><>

Save the Date: September 12, 2017 at 7:00 – 8:30 pm EDT

Book Launch Party for HAIR BRAINED (#14 in the Bad Hair Day Mysteries)

Join Us on Facebook for Fun & Prizes!

 

Save

Save

Posted in Business of Writing, Contest, Marketing, The Writing Life | Tagged: , , , , , , | 2 Comments »

RWA17 Workshop Recap – iBooks

Posted by Nancy J. Cohen on August 18, 2017

Amy Atwell from Author E.M.S. gave this workshop at #RWA17. Note that iBooks is in 51 countries and it’s the number two online book retailer in the U.S. Keep in mind that iBooks is the default reading app on all Apple devices. How can you get your book there if you are indie publishing? You could go through a third-party aggregate such as Pronoun, D2D, or Smashwords. Or you can set up your own publisher dashboard with iTunes Connect. Customers buy your book via the iTunes or iBooks app. For uploading books, you need iTunes Producer and a Mac computer. You can hire a formatter who does these uploads or go through one of the aggregates if you don’t own an Apple computer. Once your book is uploaded directly, you can go into your dashboard from any device. If you are doing the upload (or your formatter is doing it for you), you will need an ISBN number for your ebook. If you move a book later from an aggregator to direct upload, you’ll lose rankings and reviews.

Ereader Device

Disclaimer: These notes are subject to my interpretation. Any errors are mine.

Reasons for failure to Upload may be because your epub file isn’t properly validated. Your coding may not match Apple’s requirements. If you’re using epub3 format, it may need versioning info. For Versioning, you add data on what’s new, such as an excerpt or a bonus scene. Readers who have bought your book will be alerted that a new version is available.

Other reasons for error messages might be that your image is too big; you’ve added links to other retailers; you have improper use of iBooks branding; you’ve mentioned a sale or discount in the book’s description; or you haven’t filled in the right primary category.

You can put a sale start and end date. You can do preorders up to a year in advance.

To attract readers, try offering a sneak preview for iBooks fans only. Make use of the free download codes per title. Ask readers if they want to be notified of new releases or sales of your iBooks titles.

Send a request for your series to be linked once you have at least 3 consecutive titles available.

Useful tools include iTunes Link Maker, the Affiliate program, banners and widgets with links to your affiliate code.

Also note that when you do tweets about your books, use #iBooks instead of #iTunes.

For more tips on iBooks, see my previous blog on iBooks Tips for Writers.

GIVEAWAY

Booklover’s Bench Giveaway, Aug. 1 – 18
LAST DAY! Enter Here to win a $25 Amazon/BN gift card from Booklovers Bench

Don’t want to miss more chances to win? Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

 

Save

Save

Save

Posted in Business of Writing, Marketing, Self-Publishing, Technology, The Writing Life | Tagged: , , , , , | 2 Comments »

Aprons Cooking School

Posted by Nancy J. Cohen on August 16, 2017

Publix Cooking Class

We always enjoy the cooking classes at Publix Aprons Cooking School. You can choose between demo classes, where the chefs do all the work, or hands-on where you don the aprons. My husband and I like the demos. We sit at white clothed tables and follow along with our set of printed recipes while the chefs explain each preparation method. For our latest class, they started us off with a welcome glass of Chateau St. Michelle Pinot Gris. I liked this light golden white wine.

IMG_0272IMG_0273

The first dish was an Apple Pear salad. As one chef showed us how to prepare the ingredients and mix the dressing, two other guys dished out the food onto a series of plates for serving. The salad was delicious, a balance of sweet to the tang of blue cheese. This was paired with a Chateau St. Michelle Sauvignon Blanc. It was too fruity for my taste.

IMG_0274IMG_0275IMG_0276

Next we enjoyed an Alaskan Salmon Terrine with Asparagus Sauce. We always learn tricks of the trade or new info at these events, and tonight we learned about salmon. Here are the five different types/grades from the top rating down: King, Sockeye, Coho, Keta, and Pink. Keta (from the Arctic) has more oil than Sockeye so is good for grilling. (Any mistakes here are due to my misinterpretation.) Sockeye is never farmed. This dish, that looked like a paté, reminded me of gefilte fish. The asparagus sauce was a very good accompaniment as was the Chateau St. Michelle Chardonnay served with it.

IMG_0277IMG_0278

For the main entrée, we had Cedar Plank Wild-Caught Salmon, along with a Couscous side dish that contained corn and cilantro. I’m not a cilantro fan and the couscous was from a mix, so I’d probably choose another flavor. I did learn that if you want to take the kernels off a stick of corn, hold the corn on top of a bundt pan in the center hole, and then scrape downward. I’d also have preferred this fish to come with a sauce so it wasn’t so plain. The Chateau St. Michelle Cabernet Sauvignon won my approval. Yes, we had a red wine with fish, and it worked fine.

IMG_0279IMG_0280

Dessert was homemade cheesecake with raspberry sauce. What’s not to like?

IMG_0283 IMG_0282 IMG_0281 IMG_0284

You can see cooking lesson videos for yourself at https://www.youtube.com/user/LightsCameraCook/videos or check out the Publix cooking schools here: http://www.publix.com/recipes-planning/aprons-cooking-schools.

So did I make you hungry?

Save

Posted in Food, Recipes, That's Life | Tagged: , , , , , | Leave a Comment »

RWA17 Workshop Recap – Attracting Readers

Posted by Nancy J. Cohen on August 14, 2017

At the #RWA17 conference, I attended several sessions that told us how to attract more readers. See my post on building Mailing Lists below if you’ve missed that one. Again, these conference notes are subject to my interpretation. So let’s look at some of the suggestions.

Reader

Respond to readers by replying to their emails, tweets, and Facebook posts. Mention their name in your response. Tag them if you want to catch their attention. You want to turn “cold” leads into customers, then fans, then friends, and finally into ambassadors.

Use social media tools to get your message across several platforms. Check out https://meetedgar.com/ for managing social media posts. It allows you to schedule posts across several sites. For limited time posts, you can set expiration dates. Another site is https://www.socialjukebox.com/. This allows you to set automated tweets and also link to Facebook and LinkedIn. I use this one and it’s a great time-saver. Resharing your evergreen content keeps your social profiles active and gives your posts more exposure.

Post regularly and vary the content of your posts. Do #ThrowbackThursday (old photos) and #TGIFriday (plans for weekend). Always include hashtags on your tweets and Instagram posts.

Involve your readers. Bring them into the creative process. Ask for opinions on cover art or book titles. Ask which secondary character they’d like to see in your next book.

Video is popular on social media and so are photos. Try Facebook live video or adding photos to a post. It will have a higher organic reach. Boost your posts. Share to a page or group. Link your Instagram posts to show up on Facebook and Twitter. Establish your brand on Pinterest.

Upselling counts in the book market. Offer new mailing list subscribers a freebie then say that for only $X, they can get the next book. Utilize drip mailing campaigns to this purpose. At each step, you’re offering something new.

Maximize your social media channels. Facebook ads were discussed along with other ways to get newsletter signups using widgets and links to your opt-in form. Use pinned tweets when you want to advertise a new release or giveaway. Invite interactors to Like your page. Participate in Goodreads and join special interest groups on the different sites.

Pricing and Sales. Indie authors can run sales campaigns on more expensive books at other platforms like iBooks. Ninety-nine cents may be better than free in a campaign because you’ll rank in the sales charts, and readers are more likely to read a book they paid for than a freebie. Although, I have to say I’ve found new authors from free books offered on BookBub and at The Fussy Librarian. Then I’ve gone on to buy their entire series. Sales of your backlist titles can carry over to your frontlist (new) titles.

Cutting Edge Technologies like apps and Facebook Messenger ads could become more important. Offer a free book or chapters via Messenger as part of a drip campaign. Build your Messenger subscribers, but your newsletter mailing list should still come first.

Use Multiple Points of Entry. Offer readers full-length novels, short stories, novellas, spinoffs, mini-series within a series, sample chapters.

Diversify your Book Formats with ebooks, print, and audio. Do box sets with your own series. If you do a group promo with other authors, make sure the story you offer relates to your series.

Cross-Promote with other Authors using the sites mentioned in my Mailing List post or with your own “lifeboat” team. Newsletter swaps are becoming more popular. You mention each other’s new releases or sales in your respective newsletters.

Do what you can, and don’t stress over the guilt that you’re a slacker compared to others who are doing a gazillion more promotional activities than you are. Recognize your limits but strive to learn something new. Set business goals each year along with your writing objectives. Do one new thing at a time. Then it won’t seem so overwhelming.

What other techniques would you suggest to gain readers? As readers, how do you find new authors to read?

For my conference photos, Go Here. https://www.facebook.com/NancyJCohenAuthor

CLICK TO TWEET

<><><>

GIVEAWAYS

Crime Fiction Giveaway, Aug. 7 – 14 LAST DAY!
Enter Here to win 40 crime fiction novels and a Kindle Fire. My revised Author’s Edition of Highlights to Heaven ebook is included.

Booklover’s Bench Giveaway, Aug. 1 – 18
Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.

<><><>

Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

 

Posted in Business of Writing, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , | 2 Comments »

 
%d bloggers like this: