Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

  • Subscribe

  • Peril by Ponytail

    Peril by Ponytail

    A Bad Hair Day Mystery

  • Hanging by a Hair

    Hanging by a Hair, a Bad Hair Day Mystery by Nancy J. Cohen

    A Bad Hair Day Mystery

  • Body Wave

    Body Wave

    A Bad Hair Day Mystery

  • Murder by Manicure

    Murder by Manicure

    A Bad Hair Day Mystery

  • Hair Raiser

    Hair Raiser

    A Bad Hair Day Mystery

  • Writing the Cozy Mystery

    Writing the Cozy Mystery

    Writing Guide

  • Archives

  • Categories

French Cooking Class

Posted by Nancy J. Cohen on June 30, 2015

This past weekend, I gave a talk at Murder on the Beach Mystery Bookstore on Navigating the Rocky Road to Publication. We spoke about the different routes to publication, query letters, synopses, approaching agents, organizational tools, and more. My most oft repeated advice was to study the markets and network with other writers.

P1040720

We dodged rainstorms on the way home and stopped at Nordstrom so I could reward myself with this pair of shoes. It’s hard to find turquoise sandals in the strappy style I prefer. Aren’t they cute?

IMG_1512

That same evening, we attended another cooking class at Publix Cooking School. These are always fun. I like the demos where we sit and watch the chefs do all the work while we taste the fruits of their labor and sip a different wine with each course. Saturday night was the French bistro class. We received a taste of a Sancerre Sauvignon Blanc as a welcome drink. Our starter menu included a filet of sole with a brown butter caper sauce and a scoop of garlic mashed potatoes. This was delicious, served with a lovely Cote du Rhone white Reserve wine.

IMG_1514 P1040722

P1040724  P1040726

I didn’t care for the next dish, a warm lentil salad with sausage. It didn’t smell appetizing to me, nor did I like the taste. We had another Cote du Rhone Vintus white, but I preferred the one above.

P1040727

Next came a grilled strip steak with a couple of large-cut French fries and a ramekin of Swiss Chard Gratin. I liked the vegetable dish but would make it with spinach at home. The meat was okay but a bit chewy for my taste, and the potatoes nothing special. I usually don’t eat steaks. I prefer juicy prime ribs or tender filet mignon when I eat out and want beef for a change. The red wine, another Cote du Rhone, was very good.

P1040728

The dessert, a dark chocolate mousse, was light and frothy with a semi-sweet taste that suited my palate. If I were making this, I’d add whipped topping. A sweet dessert wine topped off the meal.

P1040729

I highly recommend the Publix cooking classes if you have them in your area. You can do the demo class or a hands-on lesson, and either way you get a gourmet meal with wine at a reasonable price, plus recipes to carry home.

 

Posted in Food, Recipes, That's Life | Tagged: , , , , | 6 Comments »

Book Reviews: What I Am Reading

Posted by Nancy J. Cohen on June 25, 2015

When I give talks, people always ask what I like to read. So I am going to share with you some of the books I’ve read this year. You can also follow my reviews on Goodreads: http://www.goodreads.com/author/show/91508.Nancy_J_Cohen

Death with All the Trimmings by Lucy Burdette (Mystery)
Hayley looks forward to writing about new Key West chef Edel Waugh in her food critic column, but things go up in smoke when a fire shuts down the restaurant. Then investigators discover a dead body inside an adjacent burnt-out shed. It’s no other than Edel’s ex-husband. Was his death an accident, or did Edel commit arson to cover up a crime? Or perhaps someone else has a grudge against the talented chef? Hayley determines to help the woman, who’s anxious to open for the holidays. But will Hayley even have a column to write when a rival threatens her job? Chaos ensues amid holiday preparations in this fun mystery. The mouth-watering food descriptions will compel you to make a dinner reservation at your favorite restaurant.

The Heir by Kiera Cass (YA Fantasy)
This fourth installment in The Selection series by Kiera Cass is just as much frothy fun as the previous three books. If you like to daydream about living in a palace and being on first name terms with royalty, you might enjoy these titles. In this story, Princess Eadlyn agrees to her parents’ requests to hold a Selection in order to distract the populace from their woes. Having no interest in getting married, she dutifully obeys while plotting to get rid of her suitors along the way. She doesn’t expect to actually care about any of the young men who show up at the palace hoping to win her hand, so it comes as a surprise when a few of them make an impression. Can she let down her emotional walls enough to give herself a chance at love? With this being part of another trilogy, you know the princess won’t make her decision until the end, and the author does a good job of keeping you guessing which guy will win her heart. If you’re looking for complex political intrigue, look elsewhere. The Heir is light, fun, and full of dreams for a pleasing summer read.

Murder at Beechwood by Alyssa Maxwell (Historical Mystery)
Journalist Emma Cross, a lesser member of the Vanderbilt family, opens her mansion door in historic Newport one day to find a baby on her doorstep. Down the road is a murdered coachman who must have left the infant there. Who are they, and why did they come to her house? She launches her investigation into an elite society soon clouded by another death. Textile magnate Virgil Monroe disappears overboard from his sailboat. Was it an accident or murder? Is there a link between the missing man and the abandoned child? Who among this bejeweled crowd might know about the baby? As Emma investigates, she learns shocking secrets that might make her the next victim unless she discovers the culprit first. Emma continues to show her strength and gumption in an era when independent women weren’t the norm. You’ll be eager to join her next adventure involving history, mystery, and high society in the Gilded Newport era.

The Storyspinner by Becky Wallace (YA Fantasy)
This story engaged me from the start and swept me along with its frantic, engrossing pace. Multiple viewpoint switches were done well, with each chapter labeled by the character who ruled it. I quickly felt sympathy for Johanna, member of a performing troupe who watched her father die as he fell from a tightrope in the forest. Was it an accident as people said? And why were girls who looked like her being murdered in different villages? She performs at the estate of Duke DeSilva and meets his son, Lord Rafael. There’s an instant love-hate relationship between them that makes you realize they’re destined to be together. But Johanna has a broader destiny, because she hides an identity unknown even to herself. And once Rafi finds out who she really is, he swears to protect her at all cost. But can he protect her from dangerous mages headed their way or conspirators bent on destroying them? Romance, mystery, and fantasy are wound into one package that will have you bolting for the next volume.

Bubba Done It by Maggie Toussaint (Paranormal Mystery)
When a dying banker says that someone nicknamed Bubba stabbed him, he unleashes the sheriff’s investigation into a number of townsfolk all of whom share the same moniker. What makes the lawman’s task more difficult is that each person has a viable motive. Wayne turns for help to the local Dreamwalker. But when Baxley tries to contact the dead guy in the great beyond, she runs into a dark entity that threatens to pull her into the void forever. Complicating matters are the victim’s niece who is missing and her boat that was found abandoned in the marsh. What has happened to the young girl? As Baxley gets closer to the truth, she receives threatening messages and acts of vandalism that are meant to discourage her. But she persists on pursuing justice regardless of her own peril. It’s a pleasure to see Baxley’s paranormal powers expanding. This unique element adds to the story’s mystique. With its cast of quirky characters, Southern setting, and psychic sleuth, Bubba Done It will keep you guessing until the end.

Murder and Marinara by Rosie Genova (Mystery)
Victoria returns to her hometown on the Jersey Shore to do research for her next mystery novel. Fiction turns into reality when TV producer Gio Parisi dines at her family’s restaurant and keels over dead. Could the culprit be their food supplier who has a grudge against Parisi? Or Tim the chef, who had the opportunity? Or maybe Parisi’s wife or girlfriend? Suspects abound in this lighthearted romp that will have you remembering your days at the seashore with fond memories.

The Saffron Crocus by Alison McMahan (YA Historical Mystery)
Isabella, 15, longs to be a singer in 1643 Venice, but as a lady, she’s confined to singing in salons. Her teacher, Margherita, introduces her to the opera, and Isabella sees a new future ahead of her. But when Margherita is brutally murdered and her son is accused of the deed, Isabella shifts her goals to discovering the killer. She’s met Rafaele, who respects her ambitions, and she wishes to help clear his name. But can she resist her aunt’s attempts to match her to another man, who won’t allow her to sing in public? As she discovers secrets her teacher kept hidden, Isabella races to gain evidence before Rafaele is executed for his alleged crimes. If he dies, so will her hope, because she’s fallen in love with him. This glimpse into a fascinating era moves at a quick pace that will have readers singing for justice and wanting more from this talented author.

The Counterfeit Lady by Kate Parker (Historical Mystery)
Georgia Fenchurch, a London bookshop owner during the Victorian era, is a member of the secret Archivist Society that investigates crimes. So when her house guest Lady Phyllida’s cousin is murdered, Georgia gets involved. The cousin was married to a man who’d designed warship blueprints for the government, and those documents are now missing. There’s only a handful of people who would have known he’d taken them home that evening, and they are members of the upper crust. Thus Georgia assumes the identity of Lady Georgina and teams up with the Duke of Blackford to infiltrate high society. They must root out a spy and find the real killer to clear the husband’s name of murder.

This second book in the Victorian Bookshop mystery series is as engaging as the first. Georgia is a capable heroine, strong-willed and independent. She grows to care for the duke while knowing their relationship can never progress beyond friendship. I’m eager for the next installment as the search for her parents’ killer continues and she gets involved in another adventure.

G-1 (The Guardian of Earth Series book one) by Rigel Carson (Science Fiction)
The world is on the brink of ecological disaster, but scientist Dr. Zeke Landry has trouble convincing anyone that a conspiracy might be the cause. As he digs deeper, he uncovers truths about himself that leave him even more mystified. When he becomes a target for deadly forces bent on his destruction, is it because of his research into the global water shortage or because of his own mysterious background? In a race against time, he must discover his legacy and activate his powers to save the world. G-1 is a page-turning ecological thriller that could become chillingly real.

The Goddess’s Choice by Jamie Marchant (Fantasy)
Robbie can’t take any more beatings by his father, and so he looks for escape one day at the country fair. Here he meets the lovely lady he calls Milady. They share a dance and a conversation before her guards hustle her off. Figuring he’d never see her again, Robbie returns to his farm and the animals who comfort him. Somehow he can understand what they say and can heal their injuries with his mind. Meanwhile, the lady he met returns to her home at the palace. She’s actually Crown Princess Samantha. Her father, the king, is ill and has been pressuring her to choose a consort. She rejects the fawning suitors who want nothing more from her than her royal status. As members of her court conspire to seize power, Robbie learns he has powers of his own that go beyond healing. Can he gain his strength in time to save Samantha from the noblemen plotting to kill her? This well-imagined story will grab your attention from the start and take you on an adventure filled with magic until the satisfying conclusion.

Undercity by Catherine Asaro (Science Fiction)
Beginning a new scifi detective series set in the Skolian Empire universe, Asaro introduces Major Bhaajan, a former military officer turned P.I. who returns to her home planet under assignment to rescue a missing prince. What she discovers goes beyond a kidnapping and reveals a conspiracy that shakes her world. Exquisite world building, strong characters and fast-paced action will have readers eagerly awaiting the sequel.

What is on your reading list for this summer?

 

Posted in Book Reviews, Reviews | Tagged: , , , , , | 1 Comment »

Golden Palm Writing Contest

Posted by Nancy J. Cohen on June 24, 2015

Golden Palm Writing Contest Sponsored by Florida Romance Writers is now accepting entries.

Contest1  Print

Summer is heating up, which means it’s time to enter the Golden Palm Contest. Get great feedback and a chance to place your work in front of leading industry pros. At least THREE final judges for each category! Open to non-published & published authors.

Categories & Final Judges:

Contemporary:
Editor: Leah Hultenschmidt, Grand Central Publishing
Editor: Cat Clyne, Sourcebooks
Agent: Beth Campbell, Bookends

Historical:
Editor: Deb Werksman, Sourcebooks
Agent: Jordy Alberts, Booker Alberts Literary Agency
Agent: Dawn Dowdle, Blue Ridge Literary Agency

Young Adult/ New Adult:
Editor: Lauren Smulski, Harlequin Teen (Young Adult)
Agent: Mandy Hubbard, D4EO Literary Agency
Agent: Laura Zats, Red Sofa Literary Agency
Editor: Mary Altman (New Adult)

Paranormal Category:
Editor: Peter Senftleben, Kensington Publishing
Agent: Nalini Akolekar, Spencerhill Associates
Editor: Angela James, Carina Press

For complete rules & information, visit Golden Palm Contest

<><><>

Goodreads Giveaway: Enter to win one of two signed advance reading copies of Peril by Ponytail, #12 in the Bad Hair Day Mysteries. Marla and Dalton’s honeymoon at a dude ranch turns deadly when they uncover family secrets best left buried. Humor, romance, & murder. Enter Here

 

 

Posted in Contest, Fiction Writing, The Writing Life | Tagged: , , , , | Leave a Comment »

Amazon Reviews

Posted by Nancy J. Cohen on June 22, 2015

According to some recent online posts, Amazon is changing the way it will be rating reviews.

“The new system will give more weight to newer reviews, reviews from verified Amazon purchasers and those that more customers vote up as being helpful.”

As an author, I find this promising. Recently I have revised three of my backlist titles. Some of those earlier reviews from the original books are less than stellar. I’d like to see new readers overwhelm the airwaves with positive raves about my revised and updated editions. And I certainly wouldn’t mind if Amazon removed some of those low-rated earlier posts that say my writing should have been better edited. Because those reviewers are right. My earlier editions did need more work, which I can only now see from the perspective of 15 years later.

Permed to Death, book one in my Bad Hair Day series, is a prime example. It’s full of exclamation marks and other new author mistakes. Open Road Media has put this title for sale at $1.99 this month only. This is great since it’ll attract new readers to my series. But I hope they keep in mind this is my first mystery and understand that my writing has steadily improved over the years. Some kind reviewers, who enjoyed the story, have remarked that it’s the first in the series and should be judged that way. Earlier reviewers haven’t been so accommodating. Hence my eagerness to produce revised and updated editions.

I need reviews for these new Author’s Editions so they can supersede the earlier ones. If you have read Hair Raiser, Murder by Manicure, or Body Wave in their revised formats, please post a customer review at Amazon, and also at Goodreads or BN if you go to those sites. These books are all on sale now for $3.99.

You can also go to an author’s book pages on Amazon and click on Has This Review Been Helpful to You? Click Yes if you feel it’s a decent review or No if it bashes the book and you don’t agree. Some low ratings may be justified but others are unusually cruel, like one star reviews that say, “This is the worst book I’ve ever read,” or “Author needs work” or “Painful to read.” Be fair. If you think the writeup applies, click yes. If not, click no. And is this true of newer editions? We’re not asking for all good reviews, only fair ones.

Please consider leaving a review for any of my new titles you pick up. Your post might encourage someone else to buy my book. And the more books that sell from the frontlist, the more the publisher will be inclined to acquire the sequel.

You count as a reader, now more than ever before in the publishing industry. Use your power to help your favorite authors.

Follow me on Amazon and find my books: http://amzn.to/1BYmuXE

More articles on the Amazon Update:

http://www.theverge.com/2015/6/20/8818621/amazon-reviews-system-changes

http://www.cnet.com/news/amazon-updates-customer-reviews-with-new-machine-learning-platform/

http://recode.net/2015/06/20/amazon-upgrades-its-review-software-keeps-banana-slicer-reviews-intact/

Posted in Book Reviews, Business of Writing, Marketing, The Writing Life | Tagged: , , , , , | 12 Comments »

Character Development: Lifespace

Posted by Nancy J. Cohen on June 19, 2015

Do you lie awake at night worrying about future events or reviewing your to-do list? The other night, I couldn’t fall asleep. Too many thoughts and concerns flickered through my mind. When this happens, one technique I use is to grab a handy notepad and pen and scribble down every thought in my head. This might include a list of things I have to get done the next day or a list of my worries, whether realized or not. Writing them down seems to allay some of the anxiety.

Assigning these concerns to a set of worry dolls is another method I might employ. These are miniature Caribbean dolls that you lay out on your nightstand or put under your pillow. Then you assign each doll one of your worries. They fret all night while you can go to sleep, safe in the knowledge that someone else is doing the worrying for you.

Worry Dolls1

I’d suggest a good book, but if it’s too good, you might want to keep reading. So choose a happy story that isn’t so engrossing that you can’t put it down. And if all else fails, there’s always a glass of wine to lull you into a state of tranquility.

wine

What does this have to do with writing? When developing your main characters, you want to do the same thing. Imagine your character’s lifespace. Determine what is in her head at any given moment in time. Here is an early version for Marla Shore, my hairdresser sleuth. Never mind my minimal drawing skills.

Lifespace

What is YOUR main character thinking about right now? Why are these things on her mind? Which ones are the most important to her? How do they influence what she’s going to do next?

Giveaway! Anyone who comments or reblogs this article will be entered into a drawing for a free set of miniature Caribbean worry dolls. Winner will be picked by random.org on Monday morning and posted here. U.S. residents only due to postage constraints.

Worry Dolls3

Contest Alert
Visit my Contest Page for a chance to win free books.

 

Posted in Fiction Writing, Writing Craft, Writing Tips | Tagged: , , , , , | 15 Comments »

Body Wave Book Launch

Posted by Nancy J. Cohen on June 16, 2015

I’m excited to announce the release of Body Wave, #4 in the Bad Hair Day Mysteries. Body Wave was originally published by Kensington. This Author’s Edition has been revised and updated with added bonus materials.

Body Wave

Join my Book Launch Party TONIGHT from 7:00 – 8:00 pm EDT for Fun & Giveaways at https://www.facebook.com/NewReleaseParty

Stylist Marla Shore goes undercover in a hair-brained scheme to catch a killer in her latest South Florida adventure. In a story braided with unexpected twists and curls, she takes on a role as nurse’s aide for wealthy Miriam Pearl. While Marla snoops into the elderly matriarch’s affairs, her boyfriend, Detective Dalton Vail, is afraid that the only affair she’ll snag is with her ex-spouse, Stan. Juggling work at her salon, crime solving, and two amorously inclined males, Marla fights a race against time to save Stan before the dashing detective nails him for murder.

Excerpt from Body Wave

Marla is being interviewed on Sunday for the part-time nurse’s aide position. Also present are Morris, a family member, and Agnes, the woman’s regular nurse.

“We’ve had a death in the family,” Morris explained to Marla, “so things aren’t well organized right now. Why don’t you come on Thursday next week? We’ll expect you to wear a white uniform when you report for work.”

Marla glanced at Agnes, who wore slacks and a pullover sweater. Did that mean the nurse was already off-duty for today?

“You can run off now, Agnes,” Morris said, answering Marla’s silent question. “Miss Shore will begin at once.”

Marla nearly dropped her handbag on the floor. “Now? But I’m not ready. I mean, this was just supposed to be an interview. I thought you said you wanted me to start on Thursday.”

“It doesn’t matter that you’re not in uniform today,” Morris said. “Come upstairs, and I’ll introduce you to my mother.”

“B-but what do I do? Agnes, aren’t you going to instruct me?”

“I already did.” Agnes paused. “Good luck, Miss Shore. May I call you Marla?”

“Of course.”

The woman’s gaze cooled. “A word of caution, Marla. Mrs. Pearl is a special lady, and I care deeply about her. See that you follow her orders explicitly. If she has any complaints, I’ll hear about them. I may be an employee here, but I report directly to Miriam. She’ll listen to me if I advise her to dismiss you.”

<><><>

“Ms. Cohen’s plot has more twists than a French braid, and Marla is a shear delight.” Joanne Fluke, author of the Hannah Swensen mysteries

“In Nancy J. Cohen’s fourth bubbly Bad Hair Day mystery, Florida hairdresser Marla Shore agrees to help her snake of an ex‑husband, Stan Kaufman, who’s been arrested for the murder of his third wife, Kimberly, find the real killer.” Publishers Weekly

“In Body Wave, Marla faces more shades of guilt and malice than she has colors of nail polish in her salon ‑‑ and exposes herself to a hidden killer who may decide that eliminating Marla is a permanent solution for getting away with murder.” Barnes & Noble Ransom Notes

“The Bad Hair Day mysteries have been noted for their humor, quick pacing and an intelligent amateur sleuth. Author Nancy J. Cohen continues to offer a refreshing and fun series.” Creatures ‘n Crooks

“You will find it all within the pages of Body Wave: a touch of romance, laugh out loud moments, hilarious characters, and a puzzling mystery.” The Romance Readers Connection

BUY NOW
Amazon: http://amzn.to/1G9sInY
BN: http://www.barnesandnoble.com/w/body-wave-nancy-j-cohen/1017540833
Kobo: https://store.kobobooks.com/en-US/ebook/body-wave-2
iBooks: https://geo.itunes.apple.com/book/body-wave/id1001688541?mt=11&uo=6&at=1l3vsrx
Print Edition: https://www.createspace.com/5542372

CONTEST ALERT
Go here for a chance to win free books: http://nancyjcohen.com/fun-stuff/contest/

 

Posted in Excerpt, Marketing, New Release, The Writing Life | Tagged: , , , , , , | Leave a Comment »

Facing the Void

Posted by Nancy J. Cohen on June 8, 2015

I’m in that void in between books. Having finished my Author’s Edition of Body Wave (Bad Hair Day Mystery #4) and scheduled it for launch on June 16, I can start thinking about my next project. And so far that’s all I’ve done—think about it. This would be Bad Hair Day #14. It’s a direct sequel to Facials Can Be Fatal that follows Peril by Ponytail, my September release. I’ve set this summer for plotting with writing beginning in the Fall.

All I have at this point is the victim. I also have a possible motive, but whether this ends up a red herring or the actual reason for the crime is yet to be determined. My suspect pool is limited to work colleagues. Who else can I bring in? Did the victim have any interests or extracurricular activities that might have gotten him in trouble?

charcoal blazer

I won’t know the answers until I do my character development charts. But first, I have to figure out the timelines, because this guy’s background indirectly intersects with my sleuth’s life. So where was she when they first met? What does she know about him?

Another person is involved who has a closer relationship to our intrepid hairstylist. How is this person related to the crime? Is it random, or does this character have secrets of her own that could provide a motive?

And what about the so-called crime? Is it plausible? What could be the course of events that led to the victim’s death? Who else might be involved? This necessitates research. I have to ask an expert in the field.

As you see, all I have are a series of questions. But these are things I must ask myself to start the plot formulating in my head.

idea

And then there’s the Wow factor for me. What can I learn that’s new and interesting? This is what really grabs my interest and gets me excited about a story. The idea can come from a newspaper or magazine article, news broadcast, personal experience, or tidbit of information that crosses my path. Maybe as I’m delving into the characters, it’ll come to me. Meanwhile, my story antennae are alert.

If all else fails, I can explore my Dirt File, where I keep clippings of interesting articles about people’s crimes. Or I could explore my General Research files where I stick items that might inspire me. I’m hoping these actions won’t be necessary. Maybe I’ll get an unexpected visit from the muse who will bring me the right idea. Then the pieces will start to fall into place, and a story will form. I call this the Discovery phase because you are discovering what the story is about.

Plotting a new book is a daunting task, but one every writer faces when he finishes one book and contemplates the next. I can’t wing it like some authors. I need the story plotted out in advance. I’ll write a synopsis before beginning page one. This entire Discovery process can take me from one to three months. Then the hard work of writing begins.

How about you? When does your story brain put the pieces together?

Contest Alert!

LibraryThing June 1-22
Enter at LibraryThing to win one of two signed ARCs for Peril by Ponytail (Bad Hair Day Mystery #12). Look near bottom: LibraryThing Giveaway

Goodreads Giveaway June 3-14
Enter to win one of two signed paperback copies of Hanging by a Hair (Bad Hair Day Mystery #11)
Goodreads Giveaway

Booklover’s Bench June 4-18
Enter June 4-18 to win a $25 Amazon/BN gift card from Booklovers Bench
Check out our other features, including a weekly giveaway, while you’re there.

 

Posted in Fiction Writing, The Writing Life, Writing Craft | Tagged: , , , , | 13 Comments »

Book Promotion Countdown

Posted by Nancy J. Cohen on May 29, 2015

Have you sold a book and now you’re panicking about what to do? Does the thought of book promotion strike terror into your writer’s heart? Here are some guidelines to keep you straight on the road to self-promotion. Or if you are a seasoned author, use it as a quick checklist of things to do. Always remember to be courteous, to avoid clogging the loops with your constant pronouncements, and to comment on other people’s posts in return. Don’t feel obliged to do everything mentioned here. Select what works best for you.

IMMEDIATELY UPON SIGNING CONTRACT

Send a press release to local media with an angle that will interest them.
Send notices to alumni newsletters and professional organizations, if appropriate.
Solicit cover quotes from other authors.
Get a professional photo taken or consider updating your photo.
If you’re a new author, reserve your domain name and the domain name for your series.
Create a website or update your landing page with your book sale news.
Announce the sale on your social media sites.
Send an email newsletter announcing the sale to your mailing lists.

newsletter

4-6 MONTHS PRIOR TO PUB DATE

Send advance reading copies (ARCs) to book bloggers and reviewers after making personal contact. Some sites online allow you to fill in a review request form and upload a pdf copy.
Notify booksellers and librarians about your upcoming release.
Reserve ad space in trade journals, e-magazines, and online reader sites.
Offer to write articles in trade magazines for issues matching your pub date.
As soon as you get your book cover art, order printed promo materials.
Do a Cover Reveal as an Event. You may want to time it to when your book goes on pre-sale.
Design video trailer. Some of your blog tour hosts may ask for this link along with book data.
Contact bookstores to schedule events. Offer to be a speaker at writers’ groups, community clubs, conferences, and libraries. Schedule live radio interviews for release month.
Arrange for a virtual blog tour. Hire a company or solicit blog tour hosts on your own.

Pony Postcards  Bookmarks

2-4 MONTHS AHEAD

As soon as the book appears for pre-order online, add the buy link to all your sites.
Send a press release with signing dates to local media.
Load video book trailer and add links to all your sites.
Write the blogs for your virtual tour and match topics with hosts. Post your schedule online.
Decide what to do for a book launch party. Schedule it as an Event on all your sites.
Run giveaways of your ARCs on Goodreads and LibraryThing.
Order swag materials for conferences.
Look for niche marketing opportunities.

P1030420P1040166 tee shirt2 (800x600)

1-2 MONTHS AHEAD

Contact booksellers and event organizers to verify your appearances and to make sure they’ll have your books in time.
Send email newsletter to readers, including signing dates, blog tour schedule, contests, and pre-order information.
Send promo materials or swag to conferences for goody bags or promo tables.
Set a virtual book launch party date and list it as an Event.
Prepare your newsletter and giveaways to coincide with the launch date.
Update websites with reviews as you receive them.
Write a page full of tweets and Facebook posts so you have them ready to go announcing your book launch. Do earlier if your book is available for pre-order. Include quotes from reviews when you get them.
Write a book club discussion guide if you want to have one available.
Post excerpts on social media to raise interest. Put your first chapter on your website.
Remember to promote yourself to your publisher. Send them copies of book reviews, feature articles, and promo events.

RELEASE DAY!

Send out a newsletter to your readers announcing the launch and inviting them to join your online party and enter your giveaways.
Announce the release on all your social media sites and online forums. Schedule tweets to run all day. You can schedule Facebook posts ahead of time on your author page.
Don’t forget to thank your blog hosts and respond to comments.
Go out and celebrate!

Launch Party Header

Time, budget, and energy are considerations when planning your promotional campaign. Choose what’s reasonable for you to accomplish, and remember that family takes priority, writing comes next, and all else is a bonus. The above suggestions aren’t written in stone. Some items you may be able to do sooner and some may come later. You’ll eventually work out your own rhythm. Do as much or as little as is comfortable at your level.

<><><>

Marketing is what I’m spending all my time on these days. I am readying to launch my revised Author’s Edition of Body Wave in June, and I’m working on the release campaign for Peril by Ponytail coming in September. And by the way, I have some ARCs available for my 12th Bad Hair Day mystery.

If you are a book blogger or have a review site, and you’d like to be considered for an advance copy of Peril by Ponytail, please query me privately. Reviews would be appreciated on Amazon, Goodreads, and BN as well.

 

Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , , , , | 28 Comments »

Epcot at Disney World

Posted by Nancy J. Cohen on May 19, 2015

We discover something new each time we visit a Disney theme park. On this occasion, we were strolling by Test Track at Epcot when I noticed a new kiosk selling a variety of grilled cheese sandwiches, tomato basil soup, and salads. My mouth watered, but it was too early for lunch. Test Track is on the side to the left when you enter the park. It’s near Mission: SPACE and Universe of Energy.

IMG_1464

So we headed over to The Land and one of my favorite rides. Living with the Land is sedate but educational as you learn about agriculture and modern methods of growing crops. Their vegetables and fruits always look perfect in the greenhouse section.

P1040695  P1040696

P1040699P1040700 P1040701

The fish being farmed in tanks is what inspired me to learn about tilapia for Body Wave, book #4 in the Bad Hair Day Mysteries (soon to be available in a revised Author’s Edition). Marla visits a tilapia grower who is a suspect and lives near Tarpon Springs. This was based on my visit to the Nova Southeastern University Aquaculture Research Center in Davie, FL. Now tilapia is a staple on my home menu.

P1040702

It’s amazing how vegetables can be grown using drip methods of irrigation. But what I miss the most is the “Listen to the Land” song that was eliminated from this ride. I wish they’d bring it back.

From here we ventured over to Imagination, where we discovered a sneak preview of the upcoming film, Tomorrowland. This was in the theater that formerly housed Captain E-O. The Kodak pre-show was gone as well. I wonder what they will replace these with when Tomorrowland debuts in theaters. The snippet was awesome and I can’t wait to see the movie.

P1040703IMG_1468

We walked around World Showcase, admiring the flowers and plant displays, and eating lunch at the Japanese grill. The chicken teriyaki dish was tasty but it was mostly chicken and rice and not much vegetables. We walked from here toward Norway. The new Frozen ride to replace Maelstrom isn’t open yet. Looks like it’ll be a while as there isn’t any signage. It was too hot out for much else so we headed back to our condo to rest. That’s the advantage of being annual passholders.

P1040705 IMG_1465 P1040694

Contest Alert!
Enter May 7– 21 to win a signed copy of bestselling author Joanna Campbell Slan’s historical mystery, Death of a Dowager, and a $15 FANDANGO gift card to enjoy a movie this summer. Two runners-up will each win an ebook copy of Hair Raiser (Bad Hair Day Mystery #2). http://nancyjcohen.com/fun-stuff/contest/

 

Posted in Disney, Florida Musings, That's Life, Travel | Tagged: , , , , | 7 Comments »

Tupperware Headquarters

Posted by Nancy J. Cohen on May 18, 2015

Do you remember Tupperware Home Parties? On our way into Orlando, we visited Tupperware Brands Global Headquarters at 14901 South Orange Blossom Trail, Orlando, FL 32837.

IMG_1456IMG_1451

We’d passed the campus innumerable times, and I’d always been curious to stop by. We entered through the impressive front entrance into one of several white buildings, gave our purpose to the receptionist, and received visitor passes. From here we entered a modern museum section that describes the history of Tupperware and the people who made it happen, including inventor Earl Tupper. One of the first female business executives, a woman named Brownie Wise, arose from this company that originated in 1946. A panoramic screen shows historical images while display cases highlight past products. Lo and behold, I discovered my green bowl inside one of them. I still have it, and it’s in great condition. Yes, this stuff is durable. It might be expensive, but it lasts for years.

IMG_1452 IMG_1453 IMG_1454

After passing through the museum section, we entered the store with its array of colorful products. I bought a set of bowls to replace my ancient ones and some other doodads. Tupperware even sells cosmetics now. This is a fun excursion if you’re in the area and looking for something new to do. And it’s just down the road from Gatorland.

IMG_1455

Contest Alert!
Enter May 7– 21 to win a signed copy of bestselling author Joanna Campbell Slan’s historical mystery, Death of a Dowager, and a $15 FANDANGO gift card to enjoy a movie this summer. Two runners-up will each win an ebook copy of Hair Raiser (Bad Hair Day Mystery #2). http://nancyjcohen.com/fun-stuff/contest/

Enter May 4-18 to win a $25 Amazon/BN gift card from Booklover’s Bench http://bookloversbench.com/contest/ Check out our other features, including a weekly giveaway, while you’re there.

Posted in Florida Musings, That's Life, Travel | Tagged: , , , | 4 Comments »

 
Follow

Get every new post delivered to your Inbox.

Join 9,717 other followers

%d bloggers like this: