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Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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Posted by Nancy J. Cohen on February 8, 2010

As a new writer, you’ve been advised to send out a press release. What does this mean? Let’s answer your questions one at a time.


Write one when you have a first sale to announce, when you contract a multi-book deal, when you win a major award, when you hit a bestseller list, or when you have upcoming appearances.


Think of the five W’s: Who, What, Why, Where, and When. Include your contact info, what news you have to share, why readers should care, when they can meet you in person, where to buy your books. If you do give your book info, don’t forget the ISBN, format, publisher, and price.


Here’s a sample letter publicizing my signing dates. It always helps to find a local hook or angle that will capture the reader’s attention. Tying your release in to a current issue in the news will also help gain interest.

For Immediate Release

Plantation author of Bad Hair Day Mysteries to sign PERISH BY PEDICURE and DEAD ROOTS at local events.


“A mystery series to dye for!” The News-Press

Pedicures can be as dangerous as they are pampering.
Plantation, FL resident and author Nancy J. Cohen knows this well. The eighth book in her humorous Bad Hair Day mystery series is titled PERISH BY PEDICURE. This hardcover title is scheduled for a December release.


Just as her fiancé Detective Dalton Vail’s uptight former in-laws are descending on her home, Marla is up to her roots in a big-time beauty show that could make or break her career.


“Locales for this story include Fort Lauderdale, North Miami Beach, and the Keys,” Cohen says. “I like to include Florida issues in my books, and this one touches upon melanoma warning signs and prevention. Hair has to be protected from the sun as well as the skin, and tips are provided in this fun, fast-paced tale.”

Cohen will be discussing her work and signing books at the following locations. Please call ahead to confirm dates and times.

[Booksigning Dates Follow]


For more information, please contact [YOUR NAME] at [PHONE NUMBER] or via email: [EMAIL ADDRESS].

TO MY READERS: I do not profess to be the expert in this topic, so who else can offer tips and suggestions on writing a press release?


8 Responses to “PRESS RELEASES”

  1. Great tips. I’m tweeting this one…

    Mystery Writing is Murder

  2. Thanks, Elizabeth!

  3. Debbie said

    Great info, thanks,

  4. Traci said

    Great tips, Nancy! I want to copy and paste so that I’ve got this for later, lol – I’ve never actually done one before!

  5. Thanks for the tips Nancy, I do appreciate the time it took you to publish them here. I wish I’d had them before my first press release last year in a Vermont paper.
    I think I missed a few things.

  6. I couldnt understand some parts of this article, but I guess I just need to check some more resources regarding this, because it sure sounds interesting!

  7. Glad this info is helpful.

  8. As always, your marketing expertise shines, Nancy. Thank you for this great info!

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