Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

  • Subscribe

  • Newsletter

    Sign up for my Newsletter

    Sign up for my Newsletter and get a FREE Book

  • Hair Brained

    Hair Brained, a Bad Hair Day Mystery by Nancy J. Cohen

    Pre-Order Now

  • Facials Can Be Fatal

    Facials Can Be Fatal

    A Bad Hair Day Mystery

  • Haunted Hair Nights

    Haunted Hair Nights

    Cozy Mystery Novella

  • Writing the Cozy Mystery

    Writing the Cozy Mystery

    Writing Guide

  • Permed to Death

    Permed to Death

    Bad Hair Day Mystery #1

  • Murder by Manicure

    Murder by Manicure Audiobook

    Audiobook

  • Hair Raiser

    Hair Raiser Audiobook

    Audiobook

  • Archives

  • Categories

PROMOTIONAL TEAMWORK

Posted by Nancy J. Cohen on October 12, 2010

THE FUTURE OF PUBLISHING at Brainstorming on the Beach, Novelists, Inc. conference

Thursday, October 7, 2010

This day was entirely devoted to The Future of Publishing and was open to all writers. Impressive speakers spoke to us about what’s new and what’s coming in the publishing industry. The first panel’s topic was Promotional Teamwork. Here are my notes, keeping in mind this is what I heard and my interpretation.

 PANEL ON PROMOTIONAL TEAMWORK

Speakers:

Eileen Fallon, Literary Agent

Brian O’Leary, Magellan Media Partners

Joan Schulhafer, Publishing and Media Consulting

Shannon Aviles, More Than Publicity

Kay Hooper, NYT Bestselling Author

Carolyn Pittis, Senior VP, Global Author Services, HarperCollins

Linda Parks, Co-Owner, Fireside Books

Loriana Sacilotto, Executive VP, Editorial & Global Strategy, Harlequin Enterprises

Joan: “The train has left the station,” meaning we’re all published authors and we have the choice of many destinations. We cannot let uncertainty about the future paralyze us in terms of what to do for promo. Determine who is your target audience and what you will send them in terms of printed materials. Communicate your plans to your publisher but be careful not to create more work for them. “Every time you have a request or idea, it creates work.” So be realistic in your expectations.

Loriana: Harlequin believes in building authors into their own brand. They hold weekly sessions regarding digital media and social networking. “Write consistently what you write best” to build your brand.  Print and ebook sales should be looked at together. Publishers should ask, how is this book selling in each format?  Bestseller lists still influence readers, distribution and discounts.  Is there an alternate way to measure success other than the bestseller lists?  How about total sales and the value of the backlist? 

Carolyn: Review copies still sell books today but we need more book recommendation tools.  Word of mouth hasn’t met technology yet.  Think about who your promo activities are geared toward. Also consider the cost of your various promo efforts, i.e. “For this dollar, I get less or more.”  Everything online is measurable.  Co-op used to be the major marketing expense for publishers, but things are shifting.  Independent booksellers still have tremendous influence.  A big shift is coming in retailing.  Google will allow indies to sell eBooks competitively with Amazon, etc.  As consumers use more eReader devices, indies can leverage their connections with readers.

The market is booming overseas for English language genre fiction, i.e. vampire romance, thrillers. There’s a huge demand in India and Muslim countries in particular. Growing and developing technology in eBook formats, metadata, etc. will increase among pubs.  “You can connect with your readers around the world.  That’s where the growth is.”  This growth surge will help combat book piracy.

Shannon: “Eastern Europe is in an upswing as are China, Scandinavia, Central/South America” re demand for English language books. Driving it is the eBook biz, apps, handheld tech, integrated marketing, widgets, and enriched content.  Publishers have to recognize measurable numbers for eBook sales.

Linda: Send your book to the indie bookseller, not just a bookmark.  Make a connection with your local independent bookstore.  This will benefit both of you. 

Brian: Ads in PW and newspapers don’t sell books.  You want your brand to extend beyond what your publisher does for you.  Social media provide an on-going effort to build your reputation.  “Be visible and be searchable from the moment your book is published.” 

Kay: Consider the cost of social networking to your creativity. “You have to find your comfort level because the future is now.” 

Ninc has just begun a new newsletter, NINC BLAST, which includes information about our authors’ new and upcoming releases, as well as a “Did you know?” feature with tantalizing, little-known factoids about some of your favorite authors.  To subscribe to NINC BLAST, please go to our Website: <http://ninc.com/>   Then scroll down to the middle of the screen, where it says, “Let NINC BLAST you. ”  Simply click on the pale blue envelope, then follow the protocols.

Advertisements

12 Responses to “PROMOTIONAL TEAMWORK”

  1. Great info, Nancy. Thanks for sharing it. I didn’t realize there were so many markets opening up for ebooks.

  2. […] This post was mentioned on Twitter by Nancy Cohen, Nancy Cohen. Nancy Cohen said: PROMOTIONAL TEAMWORK: http://wp.me/pHSwk-dG […]

  3. Debbie Andrews said

    Thanks, Nancy. The info about the world market is amazing.

  4. Come back in the next few days for more information. I’ll be reporting on all the panels I attended.

  5. Very helpful, Nancy and thank you. You are always so generous with your information.

  6. Nancy: Great post here. I was interested to see someone was convinced that ARCs sold books. Also, thanks for the tip to send ARCs to indie bookstores. I have a new release so this comes at a perfect time.

  7. Bloggers are becoming more important as reviewers so consider them for your review copies, too.

  8. Vicky Koch said

    Thanks for sharing your comprehensive information on the panel. There’s much food for thought here!

  9. Thanks for sharing your notes, Nancy. I found it interesting the market in India is growing at such fast pace. And, Kay Hooper’s comment is right on. Social networking is important, but at what cost?

  10. Thank you for the informative post, Nancy. I appreciate your sharing the info you gathered from the panels.

  11. Autumn, we have to evaluate our own limits for social networking or it can consume all our time. It’s important, yes, but the writing still comes first.

  12. Great notes, Nancy. Thanks for posting them.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: