Outside the Box Marketing
Posted by Nancy J. Cohen on October 20, 2012
How can you raise your readership and increase your book sales? Today at the MWA-FL Chapter meeting, Joanna Campbell Slan spoke on Promoting Outside of the Box. Joanna is the author of three mystery series, including the Kiki Lowenstein books and her newest Jane Eyre mystery, Death of a Schoolgirl. Joanna offered tips on increasing visibility online as she explained what works for her. Here are some ideas I gleaned from her excellent presentation:
End each book with a hook. You’ll want your story to have a satisfactory ending, but include an element that will make the reader anxious for the sequel.
In between your regular releases, offer short stories or novellas in digital formats and for a low price. Relate the titles clearly to your series.
Include a list of titles in series order in your works whenever possible. Also add links to all your social networking sites, plus consider links to other sites relating to your story.
If you are self-publishing, ask for Beta readers on your Facebook page. Request that these people do not share the file and that they consider putting a review on Amazon when the book is available online.
Give readers suggestions on how to help when you answer their fan mail, i.e. “Please share with your friends” or “This book would make a great gift.”
Five star reviews on Amazon help readers who search for these ratings to find your books. Encourage your fans to spread the word and contribute to positive customer reviews.
Create an account on Pinterest and put up your book covers there.
When you do posts on Facebook, start the update with a headliner type line or an intriguing sentence that will catch attention.
These are all great suggestions. Now if only I had a clone to implement them! Thanks, Joanna, for a great session.