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Book Promotion Countdown

Posted by Nancy J. Cohen on May 29, 2015

Have you sold a book and now you’re panicking about what to do? Does the thought of book promotion strike terror into your writer’s heart? Here are some guidelines to keep you straight on the road to self-promotion. Or if you are a seasoned author, use it as a quick checklist of things to do. Always remember to be courteous, to avoid clogging the loops with your constant pronouncements, and to comment on other people’s posts in return. Don’t feel obliged to do everything mentioned here. Select what works best for you.

IMMEDIATELY UPON SIGNING CONTRACT

Send a press release to local media with an angle that will interest them.
Send notices to alumni newsletters and professional organizations, if appropriate.
Solicit cover quotes from other authors.
Get a professional photo taken or consider updating your photo.
If you’re a new author, reserve your domain name and the domain name for your series.
Create a website or update your landing page with your book sale news.
Announce the sale on your social media sites.
Send an email newsletter announcing the sale to your mailing lists.

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4-6 MONTHS PRIOR TO PUB DATE

Send advance reading copies (ARCs) to book bloggers and reviewers after making personal contact. Some sites online allow you to fill in a review request form and upload a pdf copy.
Notify booksellers and librarians about your upcoming release.
Reserve ad space in trade journals, e-magazines, and online reader sites.
Offer to write articles in trade magazines for issues matching your pub date.
As soon as you get your book cover art, order printed promo materials.
Do a Cover Reveal as an Event. You may want to time it to when your book goes on pre-sale.
Design video trailer. Some of your blog tour hosts may ask for this link along with book data.
Contact bookstores to schedule events. Offer to be a speaker at writers’ groups, community clubs, conferences, and libraries. Schedule live radio interviews for release month.
Arrange for a virtual blog tour. Hire a company or solicit blog tour hosts on your own.

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2-4 MONTHS AHEAD

As soon as the book appears for pre-order online, add the buy link to all your sites.
Send a press release with signing dates to local media.
Load video book trailer and add links to all your sites.
Write the blogs for your virtual tour and match topics with hosts. Post your schedule online.
Decide what to do for a book launch party. Schedule it as an Event on all your sites.
Run giveaways of your ARCs on Goodreads and LibraryThing.
Order swag materials for conferences.
Look for niche marketing opportunities.

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1-2 MONTHS AHEAD

Contact booksellers and event organizers to verify your appearances and to make sure they’ll have your books in time.
Send email newsletter to readers, including signing dates, blog tour schedule, contests, and pre-order information.
Send promo materials or swag to conferences for goody bags or promo tables.
Set a virtual book launch party date and list it as an Event.
Prepare your newsletter and giveaways to coincide with the launch date.
Update websites with reviews as you receive them.
Write a page full of tweets and Facebook posts so you have them ready to go announcing your book launch. Do earlier if your book is available for pre-order. Include quotes from reviews when you get them.
Write a book club discussion guide if you want to have one available.
Post excerpts on social media to raise interest. Put your first chapter on your website.
Remember to promote yourself to your publisher. Send them copies of book reviews, feature articles, and promo events.

RELEASE DAY!

Send out a newsletter to your readers announcing the launch and inviting them to join your online party and enter your giveaways.
Announce the release on all your social media sites and online forums. Schedule tweets to run all day. You can schedule Facebook posts ahead of time on your author page.
Don’t forget to thank your blog hosts and respond to comments.
Go out and celebrate!

Launch Party Header

Time, budget, and energy are considerations when planning your promotional campaign. Choose what’s reasonable for you to accomplish, and remember that family takes priority, writing comes next, and all else is a bonus. The above suggestions aren’t written in stone. Some items you may be able to do sooner and some may come later. You’ll eventually work out your own rhythm. Do as much or as little as is comfortable at your level.

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Marketing is what I’m spending all my time on these days. I am readying to launch my revised Author’s Edition of Body Wave in June, and I’m working on the release campaign for Peril by Ponytail coming in September. And by the way, I have some ARCs available for my 12th Bad Hair Day mystery.

If you are a book blogger or have a review site, and you’d like to be considered for an advance copy of Peril by Ponytail, please query me privately. Reviews would be appreciated on Amazon, Goodreads, and BN as well.

 

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29 Responses to “Book Promotion Countdown”

  1. Hi, Nancy,

    Excellent advice. I’m paying attention since I have a new book coming out the end of July.

  2. This is wonderful, Nancy! Thanks!

  3. Thanks, Nancy. Great stuff to know. Next time I’ll be a little more prepared.

  4. Marlow said

    This is great. Thanks for sharing.

  5. Elaine Orr said

    Super article. photos are helpful, too.

  6. Nice concise list. Bookmarked to use with my books coming out in October and November.

  7. Excellent, Nancy. Thanks for sharing. I’ll file this away.

  8. kaitcarson said

    One of the clearest, most concise checklists on this topic to date. Thanks for sharing Nancy!

  9. Reblogged this on Jennifer Garcia, Author.

  10. Reblogged this on Chris The Story Reading Ape's Blog and commented:
    Sound advice and checklist from Author Nancy J Cohen 😀

  11. Great checklist, Nancy! Being housebound, I’m limited on what I can do. I try to do as much online as I possibly can.

  12. Reblogged this on Silver Threading and commented:
    How wonderful! This spells it all out for us! Thanks Nancy!

  13. Terrific post. I’m bookmarking this. Thank you. ❤

  14. […] It isn’t enough to write a book. You have to throw yourself onto the self-promotional train and embrace technology. As you write your novel, keep in mind the potential marketing tie-ins. Is there a swag item that relates to the story? A blog topic related to your research? Make decisions about doing a virtual tour, a book launch party, an advertising campaign. Book ads ahead of time and solicit endorsements. If you have a trad or small press publisher, they can help you. But you’ll still be doing many of these activities yourself. Reinforce your brand with everything you do. Update your website and be active on social media. Give yourself an allotted time period, like two weeks, just to plan your promotional campaign. And while you’re in this phase, you can begin Stage One for the next book all over again. Go here for a Book Promotion Countdown Checklist […]

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