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Book Trailer How-To

Posted by Nancy J. Cohen on August 10, 2015

Would you like to create your own book trailer in Windows Live Movie Maker? If so, be prepared to spend time on a learning curve. The first effort is the hardest, but then you’ll know what to do for subsequent titles. Just follow these steps that apply to Windows 7, and you’re on your way. Go Here to download Windows Essentials 2012 for free. It works with Windows 7 or Windows 8. Or check your list of Programs to see if it’s already installed on your computer.

View the Book Trailer for Peril by Ponytail: http://youtu.be/T2Vao7yDIVY

Various companies will do trailers for you on the cheap, but their work is similar to what you can do with a slide show. I’d rather pick out the photos and music that best suits my story. If you’re a big moneymaker, a bestselling author, or perhaps a thriller writer whose work demands a broader canvas, then you can go for moving videos, productions using real actors, or voiceovers. But if you’re an average writer who wants to give your readers a taste of the story without making a big splash, this will work for you.

Do Your Homework and Watch Book Videos

Go to author sites on YouTube and find trailers for books in the same genre as your work.
Write down the text on each slide and note the type of image accompanying it.
Listen to the music. How does it make you feel? Does it create a certain mood?
Does the story move quickly while giving you an idea of the plot and main characters?
How long is the trailer? Is it too long? Or too short?
What do the credits say at the end?

Write Your Text

Now write your own text in verses to fit on each slide. Remain brief, offering your story points in as few words as possible. The text should give the reader an idea of what your story is about, the tone of your work, and an introduction to your main characters. Ask your critique partners for input. You’ll need other critical eyes to help you hone down your plot to a few sentences with punch. It’s not an easy task.

Remember the adage: Short and Simple. Try to keep your video under 2 minutes.

At the end: Add your book cover and publishing info, where readers can buy your book, music and photo credits, and review quotes if desired.

Search For Images

http://www.123rf.com One medium-sized image at 72 dpi for Web usage is approximately 824 x 581 px and costs 2 credits. You can buy 40 credits for $38. Music is available here too. Make sure you read the fine print on the licensing terms. If you want to use an image as a book cover, you may need an extended license.

http://www.bigstockphoto.com/ Small-sized images are 900 x 743 px and are 1 credit each. You can buy 10 credits for $35 or 25 credits for $49.

If you see a photo you like, look at the description and put that same wording into the search box. Similar photos will pop up. Or go to the photo you like and click on the Related Images displayed. Figure out how many credits you’ll need per photo and what the packages cost. Also check the licensing terms to be sure they meet your needs.

Here are more photo sites. Some of them also have music available.

http://www.istockphoto.com/ This one is pricey with 1 credit for $12; 6 credits for $60.
http://depositphotos.com/ (30 credits for $32)
http://www.dreamstime.com/
http://browse.deviantart.com/resources/stockart/
http://www.canstockphoto.com
http://www.corbisimages.com/
http://www.epictura.com/
http://us.fotolia.com/
http://www.fotosearch.com/
http://www.freestockimages.net/
http://www.freedigitalphotos.net/
http://www.freefoto.com/index.jsp
http://www.freeimages.com/
http://www.freephotosbank.com/
http://www.fontplay.com/freephotos/
http://www.ingimage.com/
http://www.jupiterimages.com/
http://www.gettyimages.com/creativeimages
http://www.gettyimages.com/photolibrary
http://photopin.com/ (For Blog Posts)
https://pixabay.com/

Whichever site you choose, register for an account so that you have a Lightbox, or a Likebox as it’s sometimes called.

In the site’s Search feature, put in keywords for the type of picture you want (i.e. romantic couple, beautiful redhead, businessman, airplane over island). Scroll down until a photo catches your fancy. Click to add it to your Lightbox (at 123rf, you click the little heart). You can search this way for Photos, Video Clips, and Music.

Match an image in your collection to each verse in your text. Then purchase enough credits to buy the ones you want. Click on the image and then on Download. Save it to your computer.

Whichever site you use, check the licensing requirements before you make your purchase. As mentioned above, some may require an extended license to use the image as a book cover, in a collection such as on a Pinterest board, on a coffee mug you offer for sale, and so on.

Search For Video (Optional)

Live action can add spice to a video but it also takes up time and increases the size of your file. Many of the sites listed above will have royalty-free video clips, but here are some more.

http://www.alunablue.com/
http://www.archive.org/details/stock_footage
http://www.artbeats.com /
http://www.footagefirm.com/free-footage
http://www.gettyimages.com/Footage
http://www.gotfootage.com/
http://www.stockfootageforfree.com/
http://vimeo.com/groups/freehd
http://worldclips.tv/

Search For Music

Searching for the right music can be a time-consuming task. Decide upon the tone of your video and put keywords into the search feature on these sites. Is your story dark and scary? Light and funny? Upbeat and bouncy? Intense and mysterious? The music is important because it elicits an emotional response in your viewers.

Check the length of the music clip against the length of your trailer, and make sure it’s long enough. You can repeat the music if necessary to extend its length on your video, but there might be a slight gap where the first one ends and the clip restarts.

http://www.stockmusic.net/ $39.95 per track; Pay once, use forever. My Favorite.
http://www.melodyloops.com/
http://www.audiomicro.com/
http://freeplaymusic.com/
http://www.freesoundtrackmusic.com/
http://www.gettyimages.com/Music
http://www.ibaudio.com/
http://incompetech.com/music/
http://www.istockphoto.com/audio.php
http://www.opuzz.com/
http://www.stockmusic.com/

Now What?

Open a New Project in Windows Live Movie Maker (File; New Project) and click Add Videos and Photos. Add one photo at a time, and the program will produce slides. If you want a blank slide to add text only, click the Credits button.

Once you have your pictures added, go back to the beginning. Click on Add Caption for each slide and add your text in the text box. You can drag this box to wherever you want it placed. You can also change the color of the text. If it’s a light background, choose a dark text. If you have a black or dark background, make the text white. Alter the font as needed.

You’ll now see Video Tools and Text Tools. These have little boxes where you can see the Duration. I try to have the duration of my text shorter than or equal to the video. So a video slide might run for 5 seconds, and the text for 4.50. Some slides you’ll want longer, if you have more text or if you have an image like the book cover that you want to linger on screen. Under Text Tools, choose Effects. This gives you options for how you want your text to scroll or appear on the slide. Click on Edit if you want to make changes.

Under Video Tools, click on Animations. Here you can add Transitions between slides. Position your cursor in front of each slide. Then hover your mouse over each transition effect to see what it does. Click to select. Keep in mind that the transitions cut some of the time out of the slide before and after. Each time you want to view the effect, put the cursor in front of a slide and click the Play button. Next do the same for Pan and Zoom. Make choices there so your pictures aren’t static.

When you have arranged your pictures and text to your satisfaction, click on Home and Add Music. Browse for your music file and click Open. The program adds it to your slide show. You can adjust the track as needed, like timing it to start further in by changing the Start Point. Also, hit Fade In at the beginning or Fade Out at the end if desired.

Add credits at the end by clicking Credits. This will be a text only slide. Here’s where you put the sites where you found your images and music. You’ll also want a slide to show your book cover. Either add text there or on a separate slide with your book info: Title, author, publisher, etc. The same Text Tools apply to these slides as for the others.

Remember to save your project often. Hit File and then Save Project.

When you are totally done, click File, then Save Movie and choose the Widescreen/HD version to Save to Your Computer. Your trailer is ready to upload to YouTube and elsewhere. Don’t hit the YouTube button on Live Movie Maker, or it may upload a smaller version. Then go to YouTube and upload the HD file to your account.

A book video is another tool in your promotional arsenal, but it’s not worth breaking the bank over. Doing it yourself or hiring a low-cost company is the ideal way to go. It’s another way to excite viewers about your upcoming release.

Where To Post Your Book Video

Amazon: https://authorcentral.amazon.com/
Book Goodies: http://bookgoodies.com/contact-us/video-trailer/
Book Trailer Central: http://booktrailercentral.co/
Book Trailers: http://booktrailers.ning.com/
Daily Motion: http://www.dailymotion.com/us
Preview the Book: http://www.previewthebook.com/previewupload.php
Veoh: http://www.veoh.com/
Vimeo: https://vimeo.com/

Remember to add your video to all your social networking sites plus your website and blog.

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Watch my Trailers

Mysteries

Peril by Ponytail: http://youtu.be/T2Vao7yDIVY
Hanging By A Hair: http://youtu.be/gv5ldn9uw7I
Shear Murder: http://youtu.be/ePpShWy3Wbw

Romances

Warrior Lord: http://youtu.be/91cdYSftbmU
Warrior Rogue: http://youtu.be/cjV-PRVGoVs
Warrior Prince: http://youtu.be/aVm2FIumw0o

GIVEAWAYS!

Enter to win a signed advance reading copy of Peril by Ponytail (Bad Hair Day Mystery #12) in my Goodreads Giveaway, https://www.goodreads.com/book/show/25419636-peril-by-ponytail

Enter to win a $25 Amazon/BN gift card from Booklover’s Bench http://bookloversbench.com/contest/

 

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25 Responses to “Book Trailer How-To”

  1. Thanks for this detailed information. Should I ever want to do a trailer, I’ll know where to come.

  2. I’m really impressed with your ability and knowledge. Thanks for sharing with us.

    • I’m happy to share. Making a book trailer is easier if someone sits down and shows you how it’s done in Movie Maker. That would be a good subject for a YouTube video, which somebody might have already done.

  3. Nancy, you’re a marvel.

  4. Nice informative blog post. Thanks

  5. traceg said

    That was one of the most comprehensive and organized posts I’ve read for putting together your book trailers. So generous. Thank you! I love book trailers, I’m always watching some great ones and getting new ideas.

  6. Thank you so much. So kind of you to share all this!

  7. Lisa Q. Mathews said

    This is great, Nancy, thank you! The DIY-trailer process seems much less daunting now.

  8. Grace Topping said

    Thanks, Nancy. You always provide such helpful and easy-to-follow information.

  9. […] Creating a book trailer? Good tips and resources at Nancy Cohen’s blog. […]

  10. What a wonderful, comprehensive reference! With your permission, I would like to re-blog it as part of my weekly “The Business of Writing” feature Wednesday, September 2nd, on The Maze of Twisty Passages. I have created DIY trailers, but the ones that have generated significant sales for me are professionally commissioned, such as this trailer</a? for my paranormal medieval romance Snow in July.

  11. olganm said

    Fabulous post. I’ve saved it for future reference. So far I’d used You Tube directly doing a slide show and creating the slides previously in Canva, but that means I don’t have the video as such other than in You Tube. I had been experimenting with Movie Maker recently but this will help me no end. Thanks!

  12. The whole idea of a trailer was almost impossible for me, because I’m so terrible geekwise. I may give it a shot and see what happens. Thanks for the info, Nancy!

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