Book Promotion Secrets
Posted by Nancy J. Cohen on March 7, 2017
Timing is everything. Coordinate your publicity around the release date. Target holidays if your book has a holiday theme. Ditto for a historical angle. Start your launch campaign at least three months prior to release. Don’t have media coverage or reviews posted until the book is available. Trade media that serves bookstores and libraries is the exception.
Brevity in a short synopsis is an important tool. The synopsis is your book’s advertisement. It should be similar to book jacket copy to entice readers. Write three different lengths: 175 words or less, 100 words or less, and 50 words or less. Create a one-liner soundbite.
A stellar press kit can help you stand out. You need advance reading copies (ARCs) in print and digital formats. Have low and high resolution author photos. Get a professional headshot taken. Make sure your website is polished. Write a press release and a one-page sale sheet that tells about your book and mentions any endorsements. You can include a sample author interview. Have a biography written in third person. Tell where your books can be found but don’t mention specific vendors (i.e. at most major online retailers).
“If you fail to plan, you plan to fail.” Identify your target readers. How can you reach them? Three months before release, send ARCs to the trade media. Contact syndicated reviewers, radio/TV media. Plan signings and launch party 6 to 8 weeks ahead. Look at smaller, local media and online venues. “Promotion is a marathon and not a sprint.”
· Print Media.
· In-person launch parties.
· Steady media coverage.
· Book awards.
· Big endorsements.
· “Best-of” lists.
· Gift guides.
What doesn’t work?
· Radio tours.
· Lengthy book tours.
· Social media caveman tactics.
· Book trailers.
· Mass mailings.
· Asking buyers to review your book.
· Gimmicky promos.
Find people who will review your books. Look at local news sources, community groups where you belong, school alumni, work resources, places related to the book’s setting. See who’s reviewed books similar to yours.
Be polite and persistent when pitching your book. Follow review policies. Never ask for a copy of the review because that shows you don’t follow their publication. Don’t make outlandish comparisons of your work to others.
The most important part of a media campaign is the book. Get a professional, eye-catching cover design. And write the best book you can.
Disclaimer: Any errors are due to my misinterpretation.
For more information, visit Maryglenn.com