Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

Archive for August, 2017

Goodreads Tips for Authors

Posted by Nancy J. Cohen on August 25, 2017

Goodreads has nearly sixty million members and is where readers go to discover new books. In the Goodreads workshop at #RWA17, we learned about different marketing programs for authors and publishers. As an author, you want readers to add your book to their TBR (to-be-read) Shelf. Awareness leads to Shelvings which leads to Sales which leads to Reads. Your goal in doing a Goodreads Giveaway is to raise awareness and get shelvings.

 

Goodreads

Participate in Genre Week when you have the opportunity. Do creative things during this promotion to raise awareness, such as sharing your cover or a book excerpt. Create social media posts to drive readers to your site. Cross-promote with other authors. Run a Goodreads Giveaway during genre week. Offer a newsletter and blog posts to bring people in. Make sure you are subscribed to the Goodreads author newsletter to get notified of these opportunities.

Followers, and not friends, get notified when you have a new release. So tell people to follow you on Goodreads. If you’re doing a Rafflecopter contest, add Follow Me on Goodreads or Add [my book title] to your TBR List on Goodreads. Note what shelves readers are using to categorize your books. You can open a private group where you invite your fans to join and offer them exclusive content.

As for other tools, the Goodreads rep mentioned Kindle ebook giveaways, Daily Deals, Kindle Notes and Highlights, targeted emails and native ads. Some of these are only available to publishers. An ebook giveaway costs money, unlike a print book giveaway.

For my part, I’d recommend signing in as a Goodreads Author (or Librarian), so you can click the Edit Details button on your books and make changes. You can combine editions, choose a default edition, link your series books, or manually enter a new title if it’s available on Amazon. With an Author page, you can list your books and offer excerpts, link to your blog post feed, create events, and more. I’d suggest writing reviews for each book you read so that readers see you as one of their own. Join special interest groups and participate in discussions, but be careful to promote your book only in the sections allowed. Utilize the Ask-the-Author feature. It allows readers to ask you questions in a Q&A format. Do a print book Goodreads Giveaway when you have a new release coming up or to gain attention on a backlist title. So go to Goodreads with a good attitude and get involved.

 

Follow Me on Goodreads

Add Hair Brained to your TBR List

 

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GIVEAWAY

Aug. 19 – 26 Free Mystery Ebook Giveaway: Collect a bundle of 25 mysteries, including Murder by Manicure. CLICK HERE to get your free books.

Book Funnel Aug2017

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Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , | 6 Comments »

Mystery Lovers Book Giveaway

Posted by Nancy J. Cohen on August 19, 2017

Here’s another opportunity to win free ebooks!

Visit Aug. 19 – 26 BookFunnel Mystery Giveaway

Collect a bundle of 25 mystery ebooks, including Murder by Manicure.

Book Funnel Aug2017

Do you like author giveaways? What prize do you like to win the best?

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Save the Date: September 12, 2017 at 7:00 – 8:30 pm EDT

Book Launch Party for HAIR BRAINED (#14 in the Bad Hair Day Mysteries)

Join Us on Facebook for Fun & Prizes!

 

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Posted in Business of Writing, Contest, Marketing, The Writing Life | Tagged: , , , , , , | 2 Comments »

RWA17 Workshop Recap – iBooks

Posted by Nancy J. Cohen on August 18, 2017

Amy Atwell from Author E.M.S. gave this workshop at #RWA17. Note that iBooks is in 51 countries and it’s the number two online book retailer in the U.S. Keep in mind that iBooks is the default reading app on all Apple devices. How can you get your book there if you are indie publishing? You could go through a third-party aggregate such as Pronoun, D2D, or Smashwords. Or you can set up your own publisher dashboard with iTunes Connect. Customers buy your book via the iTunes or iBooks app. For uploading books, you need iTunes Producer and a Mac computer. You can hire a formatter who does these uploads or go through one of the aggregates if you don’t own an Apple computer. Once your book is uploaded directly, you can go into your dashboard from any device. If you are doing the upload (or your formatter is doing it for you), you will need an ISBN number for your ebook. If you move a book later from an aggregator to direct upload, you’ll lose rankings and reviews.

Ereader Device

Disclaimer: These notes are subject to my interpretation. Any errors are mine.

Reasons for failure to Upload may be because your epub file isn’t properly validated. Your coding may not match Apple’s requirements. If you’re using epub3 format, it may need versioning info. For Versioning, you add data on what’s new, such as an excerpt or a bonus scene. Readers who have bought your book will be alerted that a new version is available.

Other reasons for error messages might be that your image is too big; you’ve added links to other retailers; you have improper use of iBooks branding; you’ve mentioned a sale or discount in the book’s description; or you haven’t filled in the right primary category.

You can put a sale start and end date. You can do preorders up to a year in advance.

To attract readers, try offering a sneak preview for iBooks fans only. Make use of the free download codes per title. Ask readers if they want to be notified of new releases or sales of your iBooks titles.

Send a request for your series to be linked once you have at least 3 consecutive titles available.

Useful tools include iTunes Link Maker, the Affiliate program, banners and widgets with links to your affiliate code.

Also note that when you do tweets about your books, use #iBooks instead of #iTunes.

For more tips on iBooks, see my previous blog on iBooks Tips for Writers.

GIVEAWAY

Booklover’s Bench Giveaway, Aug. 1 – 18
LAST DAY! Enter Here to win a $25 Amazon/BN gift card from Booklovers Bench

Don’t want to miss more chances to win? Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

 

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Posted in Business of Writing, Marketing, Self-Publishing, Technology, The Writing Life | Tagged: , , , , , | 2 Comments »

Aprons Cooking School

Posted by Nancy J. Cohen on August 16, 2017

Publix Cooking Class

We always enjoy the cooking classes at Publix Aprons Cooking School. You can choose between demo classes, where the chefs do all the work, or hands-on where you don the aprons. My husband and I like the demos. We sit at white clothed tables and follow along with our set of printed recipes while the chefs explain each preparation method. For our latest class, they started us off with a welcome glass of Chateau St. Michelle Pinot Gris. I liked this light golden white wine.

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The first dish was an Apple Pear salad. As one chef showed us how to prepare the ingredients and mix the dressing, two other guys dished out the food onto a series of plates for serving. The salad was delicious, a balance of sweet to the tang of blue cheese. This was paired with a Chateau St. Michelle Sauvignon Blanc. It was too fruity for my taste.

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Next we enjoyed an Alaskan Salmon Terrine with Asparagus Sauce. We always learn tricks of the trade or new info at these events, and tonight we learned about salmon. Here are the five different types/grades from the top rating down: King, Sockeye, Coho, Keta, and Pink. Keta (from the Arctic) has more oil than Sockeye so is good for grilling. (Any mistakes here are due to my misinterpretation.) Sockeye is never farmed. This dish, that looked like a paté, reminded me of gefilte fish. The asparagus sauce was a very good accompaniment as was the Chateau St. Michelle Chardonnay served with it.

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For the main entrée, we had Cedar Plank Wild-Caught Salmon, along with a Couscous side dish that contained corn and cilantro. I’m not a cilantro fan and the couscous was from a mix, so I’d probably choose another flavor. I did learn that if you want to take the kernels off a stick of corn, hold the corn on top of a bundt pan in the center hole, and then scrape downward. I’d also have preferred this fish to come with a sauce so it wasn’t so plain. The Chateau St. Michelle Cabernet Sauvignon won my approval. Yes, we had a red wine with fish, and it worked fine.

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Dessert was homemade cheesecake with raspberry sauce. What’s not to like?

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You can see cooking lesson videos for yourself at https://www.youtube.com/user/LightsCameraCook/videos or check out the Publix cooking schools here: http://www.publix.com/recipes-planning/aprons-cooking-schools.

So did I make you hungry?

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RWA17 Workshop Recap – Attracting Readers

Posted by Nancy J. Cohen on August 14, 2017

At the #RWA17 conference, I attended several sessions that told us how to attract more readers. See my post on building Mailing Lists below if you’ve missed that one. Again, these conference notes are subject to my interpretation. So let’s look at some of the suggestions.

Reader

Respond to readers by replying to their emails, tweets, and Facebook posts. Mention their name in your response. Tag them if you want to catch their attention. You want to turn “cold” leads into customers, then fans, then friends, and finally into ambassadors.

Use social media tools to get your message across several platforms. Check out https://meetedgar.com/ for managing social media posts. It allows you to schedule posts across several sites. For limited time posts, you can set expiration dates. Another site is https://www.socialjukebox.com/. This allows you to set automated tweets and also link to Facebook and LinkedIn. I use this one and it’s a great time-saver. Resharing your evergreen content keeps your social profiles active and gives your posts more exposure.

Post regularly and vary the content of your posts. Do #ThrowbackThursday (old photos) and #TGIFriday (plans for weekend). Always include hashtags on your tweets and Instagram posts.

Involve your readers. Bring them into the creative process. Ask for opinions on cover art or book titles. Ask which secondary character they’d like to see in your next book.

Video is popular on social media and so are photos. Try Facebook live video or adding photos to a post. It will have a higher organic reach. Boost your posts. Share to a page or group. Link your Instagram posts to show up on Facebook and Twitter. Establish your brand on Pinterest.

Upselling counts in the book market. Offer new mailing list subscribers a freebie then say that for only $X, they can get the next book. Utilize drip mailing campaigns to this purpose. At each step, you’re offering something new.

Maximize your social media channels. Facebook ads were discussed along with other ways to get newsletter signups using widgets and links to your opt-in form. Use pinned tweets when you want to advertise a new release or giveaway. Invite interactors to Like your page. Participate in Goodreads and join special interest groups on the different sites.

Pricing and Sales. Indie authors can run sales campaigns on more expensive books at other platforms like iBooks. Ninety-nine cents may be better than free in a campaign because you’ll rank in the sales charts, and readers are more likely to read a book they paid for than a freebie. Although, I have to say I’ve found new authors from free books offered on BookBub and at The Fussy Librarian. Then I’ve gone on to buy their entire series. Sales of your backlist titles can carry over to your frontlist (new) titles.

Cutting Edge Technologies like apps and Facebook Messenger ads could become more important. Offer a free book or chapters via Messenger as part of a drip campaign. Build your Messenger subscribers, but your newsletter mailing list should still come first.

Use Multiple Points of Entry. Offer readers full-length novels, short stories, novellas, spinoffs, mini-series within a series, sample chapters.

Diversify your Book Formats with ebooks, print, and audio. Do box sets with your own series. If you do a group promo with other authors, make sure the story you offer relates to your series.

Cross-Promote with other Authors using the sites mentioned in my Mailing List post or with your own “lifeboat” team. Newsletter swaps are becoming more popular. You mention each other’s new releases or sales in your respective newsletters.

Do what you can, and don’t stress over the guilt that you’re a slacker compared to others who are doing a gazillion more promotional activities than you are. Recognize your limits but strive to learn something new. Set business goals each year along with your writing objectives. Do one new thing at a time. Then it won’t seem so overwhelming.

What other techniques would you suggest to gain readers? As readers, how do you find new authors to read?

For my conference photos, Go Here. https://www.facebook.com/NancyJCohenAuthor

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GIVEAWAYS

Crime Fiction Giveaway, Aug. 7 – 14 LAST DAY!
Enter Here to win 40 crime fiction novels and a Kindle Fire. My revised Author’s Edition of Highlights to Heaven ebook is included.

Booklover’s Bench Giveaway, Aug. 1 – 18
Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.

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Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

 

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RWA17 Workshop Recap – Mailing Lists

Posted by Nancy J. Cohen on August 9, 2017

I attended numerous sessions on marketing at #RWA17. So much new material was presented that I scribbled notes, intending to decipher everything later. With thirty-six pages filled in my notebook, I can’t possibly review each workshop attended and have time left for writing. So I’ll summarize the high points of what I learned. It may not be all new information, but I’ll include enough to give you the gist.

Mailing Lists

Build a mailing list and use it. Why does this matter? You own your list, not Facebook or another social media giant that might cut you out someday. What can you do with it? Ask your fans for reviews on backlist titles. Send them a message explaining why this is important and request a review if they’ve read your book. Do surveys or polls to see what readers want and to ask their opinions on book titles, cover art, etc. Share new release information. This is your forum. Make it count.

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How do you gain sign-ups?

· Put your call to action in the front and back material of your books.

· Entice the reader by offering a bonus in return. Give away a free novella, the first in series, a behind the scenes glimpse, or a character profile.

· Add your sign-up link to your signature files. Check out https://www.wisestamp.com/ for professional signature templates.

· Do Facebook Ads and Amazon Ads with your newsletter link.

· Have a Call to Action in your permafree book to entice readers to sign up for your newsletter. Maybe offer them book two as an incentive.

· Offer giveaways such as Rafflecopter or Kingsumo (WP Plug-in). When you get a mailing list from a contest, send a few emails to these people in an isolated list first to see how many bounce or unsubscribe. Add the entrants to your general lists after three to five mailings.

· Multi-Author Giveaways at Instafreebie or BookFunnel or at contest sites like AuthorsXP and Booksweeps help gain readers along with contest junkies. Try them out and see what works for you.

Every workshop on marketing emphasized how important it is to build your mailing list. I could write more on author newsletters, but I’ll do so another time in a post with my own advice.

So with this goal in mind, Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

GIVEAWAYS

Crime Fiction Giveaway, Aug. 7 – 14

Crime Fiction Contest

CLICK HERE to win 40 crime fiction novels and a Kindle Fire. My revised Author’s Edition of Highlights to Heaven ebook is included.

 

Booklover’s Bench Giveaway, Aug. 1 – 18

ENTER HERE to win a $25 Amazon/BN gift card from Booklovers Bench

 

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Crime Fiction Giveaway

Posted by Nancy J. Cohen on August 7, 2017

Crime Fiction Giveaway, Aug. 7 – 14

I’ve teamed up with 35+ fantastic crime fiction authors to give away a huge collection of novels to 2 lucky winners, PLUS a Kindle Fire to the Grand Prize winner! 

You can win a copy of my revised Author’s Edition HIGHLIGHTS TO HEAVEN ebook, plus books from authors like Sara Paretsky, Linda Fairstein, and Lisa Gardner.

CLICK HERE to enter. Contest runs for one week only, so enter now!

Crime Fiction Giveaway   Highlights to Heaven

 

Booklover’s Bench Giveaway, Aug. 1 – 18

ENTER HERE to win a $25 Amazon/BN gift card from Booklovers Bench

GiftCards

 

Don’t want to miss more chances to win?

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RWA 2017 Overview

Posted by Nancy J. Cohen on August 4, 2017

I had a wonderful time at #RWA17, the Romance Writers of America national conference. The site rotates each year, and this time it relocated to Orlando, Florida at a hotel not far from our condo there. Thus I commuted to the Dolphin Resort on a daily basis. Sessions began at 8:30 every morning, although I got there by 8:00 to cruise the goody room and see who I could run into at the conference lobby. On the left, here I am with Jane Ederlyn and Tina Stitzer. On the right, I’m with Pam Stack.

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Before I get into summaries of what I learned, I want to mention that in addition to the educational aspects, networking is a prime goal of mine at these events. I was happy to see many of my fellow members from Florida Romance Writers as well as mystery author Joanna Campbell Slan from our Florida MWA chapter. Here are photos of all of us having fun. Below are Tina Stitzer, Elayne Cox, Kristin Wallace, Victoria Pinder, and Jane Ederlyn on the left. On the right is Joanna Campbell Slan, Melanie McCarthy, Zelda Benjamin and me.

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Publisher booksignings meant giveaways, and I took home a collection of books to last months if not years. I only selected the ones in my favorite genres so as not to be greedy. Indie authors had their own signing event too. Signing below are Zelda Benjamin, Lynnette Hallberg, and Heather Graham.

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Then there was the massive “Readers for Life” Literacy Autographing that raised $44,163.59 on behalf of ProLiteracy Worldwide and the Florida Literacy Coalition. According to ProLiteracy, the amount donated from this Literacy Autographing over the years has helped 40,000 adults learn to read.

Reading is what it’s all about, and we authors learned how to reach readers through marketing skills until it felt like steam coming out of my ears with info overload. When I’ll have time to implement any of this information is your guess as well as mine.

I especially liked the luncheons, where we could meet new people at our tables, and the mixer with librarians, booksellers, and bloggers. Individual sessions with industry reps were also helpful. In my next few posts, I’ll try to summarize the workshops to the best of my ability.

For more photos, Click Here

GIVEAWAY

Enter to win a $25 Amazon/BN gift card from Booklovers Bench.

 

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