Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

  • Subscribe

  • Newsletter

    Sign up for my Newsletter

    Sign up for my Newsletter Get a FREE Book Sampler

  • Trimmed to Death

    Trimmed to Death

    A Bad Hair Day Mystery

  • Hair Brained

    Hair Brained, a Bad Hair Day Mystery by Nancy J. Cohen

    A Bad Hair Day Mystery

  • Facials Can Be Fatal

    Facials Can Be Fatal

    A Bad Hair Day Mystery

  • Writing the Cozy Mystery

    Writing the Cozy Mystery: Expanded Second Edition
  • Permed to Death

    Permed to Death

    Bad Hair Day Mystery #1

  • Body Wave

    Body Wave audio

    Audiobook

  • Archives

  • Categories

FWA Conference Recap – Book Marketing

Posted by Nancy J. Cohen on November 3, 2017

Besides giving my own talk on “Book Promotion on a Budget” at the Florida Writers Association 2017 conference, I sat in on a couple of other presentations about book marketing. Here are some of the main points I gleaned. Any errors are due to my misinterpretation.

If your book isn’t selling, you may need to:

Change the cover

Get more reviews
Write a letter to readers asking for reviews.
Continue to acquire reviews for backlist titles.
Aim for 100 reviews on Amazon to make an impact.

Evaluate your Amazon page
Check your keywords and categories.
Keyword strings work better than single keywords.
Note the sales rank of each category.

Examine your social media influence
Do you need to increase your engagement? This matters more than the number of followers.

Put your book out in multiple formats, not ebooks alone. Consider print and audiobooks.

Is your book in the right genre?

How relevant is your backlist title? Does it need an update and a fresh cover?

Are you marketing your book to the right audience?

Practice ebook price rotation. Ideal ebook pricing is $2.99 to $5.99. Shuffle your books in and out of sales promotions.

Plan a promotional campaign that includes Publicity, Online Promotion, Events, and Multimedia.

GIVEAWAY

Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.

 

Advertisements

4 Responses to “FWA Conference Recap – Book Marketing”

  1. emmapalova said

    Reblogged this on emmapalova and commented:
    Check out these great tips on how to improve the marketing of your book by Florida author Nancy J. Cohen.

  2. Some great tips that I plan on implementing today. Thanks, Nancy!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

 
%d bloggers like this: