Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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    Peril by Ponytail

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Archive for the ‘Business of Writing’ Category

Amazon Reviews

Posted by Nancy J. Cohen on June 22, 2015

According to some recent online posts, Amazon is changing the way it will be rating reviews.

“The new system will give more weight to newer reviews, reviews from verified Amazon purchasers and those that more customers vote up as being helpful.”

As an author, I find this promising. Recently I have revised three of my backlist titles. Some of those earlier reviews from the original books are less than stellar. I’d like to see new readers overwhelm the airwaves with positive raves about my revised and updated editions. And I certainly wouldn’t mind if Amazon removed some of those low-rated earlier posts that say my writing should have been better edited. Because those reviewers are right. My earlier editions did need more work, which I can only now see from the perspective of 15 years later.

Permed to Death, book one in my Bad Hair Day series, is a prime example. It’s full of exclamation marks and other new author mistakes. Open Road Media has put this title for sale at $1.99 this month only. This is great since it’ll attract new readers to my series. But I hope they keep in mind this is my first mystery and understand that my writing has steadily improved over the years. Some kind reviewers, who enjoyed the story, have remarked that it’s the first in the series and should be judged that way. Earlier reviewers haven’t been so accommodating. Hence my eagerness to produce revised and updated editions.

I need reviews for these new Author’s Editions so they can supersede the earlier ones. If you have read Hair Raiser, Murder by Manicure, or Body Wave in their revised formats, please post a customer review at Amazon, and also at Goodreads or BN if you go to those sites. These books are all on sale now for $3.99.

You can also go to an author’s book pages on Amazon and click on Has This Review Been Helpful to You? Click Yes if you feel it’s a decent review or No if it bashes the book and you don’t agree. Some low ratings may be justified but others are unusually cruel, like one star reviews that say, “This is the worst book I’ve ever read,” or “Author needs work” or “Painful to read.” Be fair. If you think the writeup applies, click yes. If not, click no. And is this true of newer editions? We’re not asking for all good reviews, only fair ones.

Please consider leaving a review for any of my new titles you pick up. Your post might encourage someone else to buy my book. And the more books that sell from the frontlist, the more the publisher will be inclined to acquire the sequel.

You count as a reader, now more than ever before in the publishing industry. Use your power to help your favorite authors.

Follow me on Amazon and find my books: http://amzn.to/1BYmuXE

More articles on the Amazon Update:

http://www.theverge.com/2015/6/20/8818621/amazon-reviews-system-changes

http://www.cnet.com/news/amazon-updates-customer-reviews-with-new-machine-learning-platform/

http://recode.net/2015/06/20/amazon-upgrades-its-review-software-keeps-banana-slicer-reviews-intact/

Posted in Book Reviews, Business of Writing, Marketing, The Writing Life | Tagged: , , , , , | 12 Comments »

Book Promotion Countdown

Posted by Nancy J. Cohen on May 29, 2015

Have you sold a book and now you’re panicking about what to do? Does the thought of book promotion strike terror into your writer’s heart? Here are some guidelines to keep you straight on the road to self-promotion. Or if you are a seasoned author, use it as a quick checklist of things to do. Always remember to be courteous, to avoid clogging the loops with your constant pronouncements, and to comment on other people’s posts in return. Don’t feel obliged to do everything mentioned here. Select what works best for you.

IMMEDIATELY UPON SIGNING CONTRACT

Send a press release to local media with an angle that will interest them.
Send notices to alumni newsletters and professional organizations, if appropriate.
Solicit cover quotes from other authors.
Get a professional photo taken or consider updating your photo.
If you’re a new author, reserve your domain name and the domain name for your series.
Create a website or update your landing page with your book sale news.
Announce the sale on your social media sites.
Send an email newsletter announcing the sale to your mailing lists.

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4-6 MONTHS PRIOR TO PUB DATE

Send advance reading copies (ARCs) to book bloggers and reviewers after making personal contact. Some sites online allow you to fill in a review request form and upload a pdf copy.
Notify booksellers and librarians about your upcoming release.
Reserve ad space in trade journals, e-magazines, and online reader sites.
Offer to write articles in trade magazines for issues matching your pub date.
As soon as you get your book cover art, order printed promo materials.
Do a Cover Reveal as an Event. You may want to time it to when your book goes on pre-sale.
Design video trailer. Some of your blog tour hosts may ask for this link along with book data.
Contact bookstores to schedule events. Offer to be a speaker at writers’ groups, community clubs, conferences, and libraries. Schedule live radio interviews for release month.
Arrange for a virtual blog tour. Hire a company or solicit blog tour hosts on your own.

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2-4 MONTHS AHEAD

As soon as the book appears for pre-order online, add the buy link to all your sites.
Send a press release with signing dates to local media.
Load video book trailer and add links to all your sites.
Write the blogs for your virtual tour and match topics with hosts. Post your schedule online.
Decide what to do for a book launch party. Schedule it as an Event on all your sites.
Run giveaways of your ARCs on Goodreads and LibraryThing.
Order swag materials for conferences.
Look for niche marketing opportunities.

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1-2 MONTHS AHEAD

Contact booksellers and event organizers to verify your appearances and to make sure they’ll have your books in time.
Send email newsletter to readers, including signing dates, blog tour schedule, contests, and pre-order information.
Send promo materials or swag to conferences for goody bags or promo tables.
Set a virtual book launch party date and list it as an Event.
Prepare your newsletter and giveaways to coincide with the launch date.
Update websites with reviews as you receive them.
Write a page full of tweets and Facebook posts so you have them ready to go announcing your book launch. Do earlier if your book is available for pre-order. Include quotes from reviews when you get them.
Write a book club discussion guide if you want to have one available.
Post excerpts on social media to raise interest. Put your first chapter on your website.
Remember to promote yourself to your publisher. Send them copies of book reviews, feature articles, and promo events.

RELEASE DAY!

Send out a newsletter to your readers announcing the launch and inviting them to join your online party and enter your giveaways.
Announce the release on all your social media sites and online forums. Schedule tweets to run all day. You can schedule Facebook posts ahead of time on your author page.
Don’t forget to thank your blog hosts and respond to comments.
Go out and celebrate!

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Time, budget, and energy are considerations when planning your promotional campaign. Choose what’s reasonable for you to accomplish, and remember that family takes priority, writing comes next, and all else is a bonus. The above suggestions aren’t written in stone. Some items you may be able to do sooner and some may come later. You’ll eventually work out your own rhythm. Do as much or as little as is comfortable at your level.

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Marketing is what I’m spending all my time on these days. I am readying to launch my revised Author’s Edition of Body Wave in June, and I’m working on the release campaign for Peril by Ponytail coming in September. And by the way, I have some ARCs available for my 12th Bad Hair Day mystery.

If you are a book blogger or have a review site, and you’d like to be considered for an advance copy of Peril by Ponytail, please query me privately. Reviews would be appreciated on Amazon, Goodreads, and BN as well.

 

Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , , , , | 28 Comments »

Mystery Writers at Florida Library Association

Posted by Nancy J. Cohen on May 16, 2015

On Wednesday evening, the Florida Chapter of Mystery Writers of America held a dinner meeting at Seasons 52 on West Sand Lake Road. It was good to see our Central Florida members. We had a great time getting to know each other better.

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The next morning was the Florida Library Association Convention at the Caribe Royale hotel. Our chapter and national MWA sponsored a breakfast that was well attended. Alison McMahan, Victoria Landis, and Johnny Ray joined me as panelists with Ann Meier moderating. At this event, we each introduced ourselves and spoke about our books. Then we had a lively exchange with the librarians at the Q&A session.

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We followed with another panel on the topic of Settings as Character in Fiction Writing.

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During the Q&A sessions, we asked the librarians a few questions in return.

Q: Where do you buy your books? A: Most of them use Overdrive.

Q: How do you select the books? A: They open Overdrive and see what’s available. Often book selections aren’t up to them but are made higher up. However, if a patron requests your print book, it might be ordered.

Q: Where do you get your audio books? A: From Recorded Books (www.recordedbooks.com).

Q: Do you use LibraryThing or Goodreads? A: Very few of the librarians said they go to LibraryThing online but a resounding number belong to Goodreads.

Q: What workshop topics would you like to see authors offer? A: Editing, Story Structure, Marketing, Agent Queries, Self-Publishing. Authors should have a specific topic and not just come to talk about their books.

Q: What resources do you suggest if we need to research a place we haven’t been? A: Your reference librarian, news articles that can date back to the early 1800’s, historical archives, inter-library loans, demographic databases, CIA and State Department files on other countries.

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Contest Alert!
Enter May 7– 21 to win a signed copy of bestselling author Joanna Campbell Slan’s historical mystery, Death of a Dowager, and a $15 FANDANGO gift card to enjoy a movie this summer. Two runners-up will each win an ebook copy of Hair Raiser (Bad Hair Day Mystery #2). http://nancyjcohen.com/fun-stuff/contest/

Enter May 4-18 to win a $25 Amazon/BN gift card from Booklover’s Bench http://bookloversbench.com/contest/ Check out our other features, including a weekly giveaway, while you’re there.

Posted in Appearances, Business of Writing, Conferences, The Writing Life | Tagged: , , , , , | Leave a Comment »

Malice Domestic 27

Posted by Nancy J. Cohen on May 12, 2015

Malice Domestic is one of my favorite conferences. What’s not to like? Friendly people, avid readers, cozy mystery fans, and mystery/suspense writers all gathered together in one place to talk about reading and writing. Malice-Go-Round begins Friday morning, if you’re lucky as an author to win the lottery for a place at this popular event. It’s intense, with 2 minutes per author per table to give your pitch and hand out your promo items. You team up with another author, and every 4 minutes you hop to the next table for a total of 20 tables. It’s a fantastic opportunity to meet readers who are interested in what you have to say before your voice gives out.

Friday night was free, so we went to Jaleo in Bethesda to try the tapas restaurant for dinner. The food was delicious and the ambiance lively. Upon our return, I sauntered downstairs to the author auction and dessert party. Here I am with author Maggie Toussaint.

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Saturday morning was the Sisters in Crime breakfast which is always a pleasure. Then starting at 9am, I was on the panel, “Fifty Shades of Oy Vey: Religious Elements in Mystery.” Rabbi Ilene Schneider moderated. Fellow panelists were Anne Cleeland, Mindy Quigley, and Stephanie Jaye Evans. We had a filled audience and had a great time hearing what each other had to say on this important (and often entertaining) topic.

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When not speaking on a panel or sitting in on one, I hung out with my writing buddies. I met new friends and schmoozed with writer pals I hadn’t seen in a while. Members of our Florida MWA chapter were represented by myself, Neil Plakcy, Alyssa Maxwell, Lucy Burdette, and Elaine Viets. I chatted with the always stylish Ellen Byerrum and met Ellen Byron (close in name but not the same) as well as a number of other authors I’d brushed paths with online. I could drop lots of names here, but invariably I’d leave someone out. Below left, I’m with Ellen Byerrum. On the right is Marilyn Levinson.

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Here I am with Alyssa Maxwell on the left and Neil Plakcy on the right.

Saturday night ended with the glitzy Agatha Awards Banquet where the lovely Hank Phillippi Ryan won for Best Contemporary Novel. Most remarkable was the dessert, chocolate mousse inside a chocolate teacup.

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The feasting wasn’t finished yet. On Sunday was a delightful tea party to conclude the conference. Balloons decorated the ballroom where we gathered to sip tea and eat sandwiches, scones, and other goodies. It was another successful Malice Domestic conference at the Hyatt Bethesda. There I am with author Maddy Hunter.

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See all the photos here (and Like the page while there): https://www.facebook.com/NancyJCohenAuthor

Contest Alert!

Enter my May Madness contest May 7– 21 to win a signed copy of bestselling author Joanna Campbell Slan’s historical mystery, Death of a Dowager, and a $15 FANDANGO gift card to enjoy a movie this summer. Two runners-up will each win an ebook copy of Hair Raiser (Bad Hair Day Mystery #2). http://nancyjcohen.com/fun-stuff/contest/

Enter May 4-18 to win a $25 Amazon/BN gift card from Booklover’s Bench http://bookloversbench.com/contest/ Check out our other features, including a weekly giveaway, while you’re there.

 

Posted in Appearances, Business of Writing, Conferences, The Writing Life, Travel | Tagged: , , , , | 11 Comments »

The Edgar® Awards

Posted by Nancy J. Cohen on May 8, 2015

I had the privilege of attending the Edgar® Awards for my first time. Arriving in NY, I checked into the Hyatt Grand Central where the week’s events would take place. That night was the Agents and Editors Party sponsored by Mystery Writers of America. Here I greeted Neil S. Nyren from Putnam and told him how excited we were that he’s our Publisher Guest of Honor at SleuthFest 2016. Besides myself, other members of the Florida chapter were present, including
Grand Master Lois Duncan, plus members Dianna Collier and Oline Cogdill. Also familiar were fellow Board of Directors members from national MWA. I went around and introduced myself to total strangers, most impressed by the guy who claimed he wrote the Richard Castle books. The Mary Higgins Clark Award was presented this evening.

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The next night was formal dress. First there was a special reception for award nominees. It was exciting to congratulate each one and wish them luck. They were honored and excited to be there. We filtered into the ballroom, and I took a seat with other board members up front. We could see the Edgar® head statues, the closest I’ll ever get to one. And I stared in awe along with everyone else as Stephen King took the podium. He won for Best Novel and told us how his book Mr. Mercedes came about. Sara Paretsky, President of MWA, was elegant and dignified in a long gown. She addressed the crowd, and most of the award presenters had a piece to say as well. The meal was delicious: wild mushroom bisque en croute; seared filet mignon with mushrooms and scalloped potatoes; and a chocolate tart for dessert.

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As I exited the ballroom, I noticed hordes of people gathering around several tables in the foyer. These appeared to be stacked with books that folks were grabbing. Lo and behold, books by the nominees were available free for the taking! I came away with an armful. Fun for me is trying the YA books, but I selected a few others as well. As cozies are more my thing, I looked forward to Malice and finding some new authors there.

See all my photos here (and Like the page while there): https://www.facebook.com/NancyJCohenAuthor

Contest Alert!

Enter my May Madness contest May 7– 21 to win a signed copy of bestselling author Joanna Campbell Slan’s historical mystery, Death of a Dowager, and a $15 FANDANGO gift card to enjoy a movie this summer. Two runners-up will each win an ebook copy of Hair Raiser (Bad Hair Day Mystery #2). http://nancyjcohen.com/fun-stuff/contest/

Enter May 4-18 to win a $25 Amazon/BN gift card from Booklover’s Bench http://bookloversbench.com/contest/ Check out our other features, including a weekly giveaway, while you’re there.

Coming Next: New York City, Malice Domestic, Washington D.C.

 

Posted in Appearances, Business of Writing, Conferences, The Writing Life, Travel | Tagged: , , , , | 18 Comments »

How to be a Great Speaker

Posted by Nancy J. Cohen on April 2, 2015

At the March meeting of Mystery Writers of America Florida Chapter, bestselling author Joanna Campbell Slan spoke for an hour on how to be a great speaker. Her talk was riveting and the perfect example of what she was saying. She should know. Joanna has been named by Sharing Ideas magazine as “one of the top 25 motivational speakers in the world.” Her personal essays have appeared in the Chicken Soup for the Soul series, and one was made into a television program on the Pax Network. So here are her tips:

JoannaSlan2Tailor your introduction to meet the needs of the audience. What connection do you have with this group? Praise them for their work. What have they done that makes your life better? Practice out loud. It gives you muscle memory.

Before you speak, listen to group dynamics to learn what’s going on. This will also predispose people to like you. When addressing the group, “Charm their socks off.” When you reference people you’ve met who are in the group, you close the gap with the crowd. “It was great to sit with Mary today.” Listeners want a connection.

The group wants to learn about you as a person. What can they gain from hearing about your experiences?

Mention the importance of a signed book, how it might inspire a younger person to read or to write stories someday. If your readers aren’t in the audience, instill good will so the listeners want to take home a piece of you or give your book to someone who loves to read. A physical book can be kept as a souvenir or passed on.

Anything you can do wrong has already happened to someone more important. The audience is rooting for you to succeed. Nobody expects perfection, but they don’t want you to waste their time either. What can you do that benefits them? Regarding handouts, people often keep them for years.

Prepare your introduction. Prepare a testimonial that relates to your expertise. Find someone in the audience who can back up your claims. Prepare something fun, like putting sticky notes under a chair so someone wins a prize.

Catalog your personal anecdotes and practice them. You shouldn’t be the hero of your own story all the time, i.e. “I did this and everyone loved me.”

Get the audience engaged by asking them a question. Perform an activity, like asking them to speak to a neighbor or write something down on an index card. End your talk with a call to action, i.e. sign up for your newsletter. Hand around a slip of paper and offer a freebie for people who sign up. Or do a special offer: If you buy 5 books, I’ll donate one to your library.”

Now to go practice what Joanna taught us….

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Joanna’s first mystery novel—Paper, Scissors, Death—was an Agatha Award finalist. It features Kiki Lowenstein, a spunky single mom who lives in St. Louis. Joanna’s next series—The Jane Eyre Chronicles—began with Death of a Schoolgirl and continues with the release of Death of a Dowager. Her newest series—the Cara Mia Delgatto Mysteries—is all about second chances. Tear Down and Die and Kicked to the Curb are just the beginning. The college textbook Joanna wrote—Using Stories and Humor: Grab Your Audience—has been praised as an invaluable resource by Benjamin Netanyahu’s speechwriter and has been endorsed by Toastmasters, International. http://www.joanna-campbell-slan.com/

Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , , , | 5 Comments »

Venice Book Fair

Posted by Nancy J. Cohen on March 30, 2015

On Friday, we took a ride over to Venice, Florida in preparation for the big Book Fair the next day. This charming seaside resort is on Florida’s Gulf coast just a bit below Sarasota. After checking in at our hotel, we drove to the fishing pier for lunch at Sharkey’s. This highly popular restaurant also has an upper level, but we chose to dine downstairs with a lovely view of the beach. The New England clam chowder was thick and creamy, just the way I like it. But the coconut shrimp didn’t compare to the ones at Bahama Breeze. These tasted greasy fried and the sauce had no flavor. I recommend you avoid this dish here. The stuffed mushrooms were good. These two appetizers and the soup were enough for lunch. From here, we strolled down the fishing pier but not to the far end as storm clouds were moving in. By the time we drove to downtown, it was pouring.

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Nonetheless, we gamely took out our umbrellas to stroll up and down the street lined with outdoor cafés and gift shops and bordered by majestic date palms.

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The deluge kept us in our hotel room for the rest of the afternoon until we met some of our gang at Left Coast Seafood, recommended by FMWA member Nancy Gazo. Nancy and her husband joined us along with Alison McMahan and her spouse. This restaurant is hugely popular and the food was worth the wait. I had grilled salmon with hush puppies and a vegetable medley. It was cooked just right.

The next morning found us all at Centennial Park for the Book Fair. While Nancy went to set up our exhibit booth, Alison and I met another FMWA member, Randy Rawls, who was our panel moderator. We were joined by thriller author Leo J. Maloney, whose experience as a black ops agent had us enthralled. Our panel went well and we proceeded outside to man the booth.

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Aside from a strong breeze, it was a lovely day to be outdoors with cooler temperatures and sunshine. We represented our Florida Chapter of Mystery Writers of America, gave out brochures, and acquainted passersby with our books. All too soon, it became time to leave. Many thanks to Nancy Gazo for organizing these events for us. See you at the next one!

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Back home, we took advantage of the cool weather the next day to take a walk at Tree Tops Park. Little did we realize when we entered the path for the Pine Island Ridge section that we’d be in danger of getting lost! The trail wound around with no maps to tell us where we were. It seemed to go on for miles. Finally, we turned back and asked other walkers which way would take us into Tree Tops again. How scary to be lost with only a cell phone for communication with the outside world. What if there wasn’t cell service? Should we have marked the trail so we’d know the way back? I can just imagine Marla and Dalton getting lost with a killer on their tail.

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Okay, back to reality. Murder by Manicure (Bad Hair Day Mystery #3) is now available in a Print edition as well as for Kindle, Nook, Kobo and iBooks (See previous post for links).

Spring Into Summer Contest—March 24 to April 3
Enter to win a signed hardcover Shear Murder and $10 Starbucks gift card or one of two ebook copies of Hair Raiser http://nancyjcohen.com/fun-stuff/contest/

 

Posted in Appearances, Business of Writing, Florida Musings, Food, Marketing, The Writing Life, Travel | Tagged: , , , , , , , | 4 Comments »

Murder by Manicure

Posted by Nancy J. Cohen on March 24, 2015

I’m excited to announce the Author’s Edition of Murder by Manicure (Bad Hair Day Mystery #3). Murder by Manicure was originally published by Kensington. This edition has been revised and updated with added bonus materials.

Join my Book Launch Party for the Author’s Edition of Murder by Manicure (Bad Hair Day Mystery #3) March 24, from 2-4pm EDT https://www.facebook.com/NewReleaseParty Fun & Giveaways! Guest authors Alyssa Maxwell, Joanna Campbell Slan, and Maggie Toussaint will be joining the party.

Murder by Mancure

Hairstylist Marla Shore joins a fitness club to get in shape but discovers a dead body instead of an exercise routine. Jolene Myers—a client at Marla’s salon—has drowned beneath the frothing waters of the whirlpool. When Homicide Detective Dalton Vail determines Jolene’s death was no accident, Marla decides to give her deductive skills a workout and help solve the case.

Jolene had few friends at the fancy athletic club. As Marla gets to know everyone, she wonders who might have targeted Jolene for a lethal soak in the hot tub. The shady pharmacist? The smarmy city councilman? Or maybe the vocal animal rights activist? The fitness club staff had no fondness for Jolene, either. How far would they go to keep their secrets? When another member turns up dead, Marla intensifies her efforts to nail the killer and wrap the case. If she fails, the next buff body on its way to the morgue might be hers.

“Marla Shore is a beguiling, very clever sleuth who teases out every clue. Absolutely delightful!” Jill Churchill, author of the Jane Jeffry & Grace and Favor mystery series.

“Cohen fashions her Bad Hair Day series with plenty of humor, snappy repartee and even a healthy helping of current events.” The News Press

“In Murder by Manicure, a southern sleuth who’s a cut above the rest pulls out all the stops to wrap up another nail-biting murder that will leave readers eagerly awaiting their next appointment with Marla Shore.” Barnes & Noble Ransom Notes

“Observations about makeup, hair, and apparel mix with humorous, sexy overtones and catty remarks. A solid series addition.” Library Journal

“This series is hilarious and very enjoyable and contains many hijinks.” The Best Reviews

“For the reader who enjoys the twists and turns of a tale by Mary Higgins Clark, Murder by Manicure is a must read!” ReaderToReader.com

BUY LINKS
Kindle
iBooks
Kobo
International
Add to Goodreads List
Nook
Print Edition

Spring Into Summer Contest—March 24 to April 3
Enter to win a signed hardcover Shear Murder and $10 Starbucks gift card or one of two ebook copies of Hair Raiser http://nancyjcohen.com/fun-stuff/contest/

Posted in Book Excerpt, Business of Writing, Contest, The Writing Life | Tagged: , , , , , , | 56 Comments »

Secret Woods

Posted by Nancy J. Cohen on March 23, 2015

On Saturday, we heard bestselling author Joanna Campbell Slan give a talk at the monthly meeting of Florida MWA. Joanna gave pointers on how to be a good speaker but the best example was her own talk that kept us fascinated for an entire hour. I hope I can utilize her tips during my forthcoming speaking engagements.

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Sunday found my husband and I at Secret Woods Nature Center for our afternoon walk. We’d been here years ago, and it hasn’t much changed. We walked down various trails, enjoying the natural vegetation, the mangrove swamp, and the view of the New River. From here, we went for ice cream. After all, it was ninety degrees out and we were pretty steamed after that walk.

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Today I finished Facials Can Be Fatal and sent it off to my agent. Yay! Another book in the bag. This one will be Bad Hair Day Mystery #13. It’s always such a relief to send a book on its way. I still have to work on things like back cover copy, promo blurbs, blog topics, and more, but the creative work is done. Those will come under the auspices of marketing.

Here’s a reminder to sign up for my newsletter to hear all my book news, contests, and more: http://nancyjcohen.com/contact-nancy/newsletter/

And speaking of marketing, tomorrow I’m launching the reissue of Murder by Manicure. So reserve the date for my online launch party: March 24, from 2-4pm EDT https://www.facebook.com/NewReleaseParty Guest Authors & Giveaways!

So what’s your favorite nature park to visit?

 

Posted in Business of Writing, Fiction Writing, Florida Musings, Marketing, The Writing Life, Travel | Tagged: , , , , , , | 3 Comments »

Saturday at SleuthFest

Posted by Nancy J. Cohen on March 5, 2015

I attended several panels on Saturday at SleuthFest. Here are the points I took away.

BOOK PUBLICITY

Michael Barson spoke about book publicity. In looking for interviews, does your book have a theme related to what’s in the news? It may take six or seven books to gain traction. For a writer, the radio is your best friend. Put links to your shows on Facebook and elsewhere online. Amplify your publicity. “You are capable of amplifying any coverage you get.”

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CONSPIRACY THEORIES

“If there’s no solid answer to what happened, we fill it in with imagined actions.” That’s a conspiracy theory. For example, here are some theories related to Amelia Earhart’s disappearance: captured by the Japanese as a spy; landed and died as a castaway; came home and disguised herself as a New Jersey housewife. People believe things that seem to make sense. The speakers discussed presidential assassination attempts. There were fourteen presidents with known attempts to assassinate them plus two questionable deaths.

Abraham Lincoln may have been the target of a “decapitation strike.” This is a tactic to kill off the heads of state. The conspiracy would have included a plot to kill the vice president. James Garfield was shot, but he died from an infection to his wound. William McKinley was shot. Regarding John F. Kennedy, the question remains if there was a second shooter.

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Lunch came next with auctioneer Cynthia Thomason leading an entertaining and productive author auction.

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FIGHT SCENES

Set your scene up according to the genre. In a mystery, the fight will be protective while for a thriller, it might be more purposeful. Learn your weapons. If in doubt, ask an expert. Build tension so the reader knows a fight is coming. If your hero can talk his way out of a situation, do it. Don’t rush the fight scene. Physically act it out. Use your senses. Your senses are sharpened when you’re scared. Use short sentences. Your perspective narrows and you focus on survival when frightened. If you’re part of a team, you don’t want to let your friends down. The characters should have a reaction to the violence after the scene is over.

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Then I was on the supernatural panel wherein we talked about world building and how to make your paranormal elements seem real.

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Saturday night , after another entertaining talk by James W. Hall, we headed to the cocktail party. Here we enjoyed appetizers and a potato bar while the FlaMANgo Award went to—no big surprise—James W. Hall.

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Sunday morning held the new Flamingo Pitch Tank where attendees could pitch their work to a panel of editors and agents all at once.

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Brunch with humorist Dave Barry concluded the weekend. He had us laughing out loud at his hilarious presentation.

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Now we’re all back home having a rest before we begin planning for next year. My husband missed me, as evidenced below. Isn’t he a sweetheart?

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View the photos in my SleuthFest 2015 album on my Facebook page. Please Like the page while you are there: https://www.facebook.com/NancyJCohenAuthor

Contest! Enter March 4-18 to win a $25 Amazon/BN gift card or free books by Booklover’s Bench authors.
http://bookloversbench.com/contest/

Posted in Business of Writing, Conferences, Marketing, The Writing Life | Tagged: , , , , | 4 Comments »

 
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