Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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    Facials Can Be Fatal

    A Bad Hair Day Mystery

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    Haunted Hair Nights

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    Writing the Cozy Mystery

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    Permed to Death

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Archive for the ‘Marketing’ Category

Book Promotion Secrets

Posted by Nancy J. Cohen on March 7, 2017

At SleuthFest, we heard publicist Maryglenn McCombs speak on Seven Secrets to Promoting a Book.

MaryGlenn

Timing is everything. Coordinate your publicity around the release date. Target holidays if your book has a holiday theme. Ditto for a historical angle. Start your launch campaign at least three months prior to release. Don’t have media coverage or reviews posted until the book is available. Trade media that serves bookstores and libraries is the exception.

Brevity in a short synopsis is an important tool. The synopsis is your book’s advertisement. It should be similar to book jacket copy to entice readers. Write three different lengths: 175 words or less, 100 words or less, and 50 words or less. Create a one-liner soundbite.

A stellar press kit can help you stand out. You need advance reading copies (ARCs) in print and digital formats. Have low and high resolution author photos. Get a professional headshot taken. Make sure your website is polished. Write a press release and a one-page sale sheet that tells about your book and mentions any endorsements. You can include a sample author interview. Have a biography written in third person. Tell where your books can be found but don’t mention specific vendors (i.e. at most major online retailers).

“If you fail to plan, you plan to fail.” Identify your target readers. How can you reach them? Three months before release, send ARCs to the trade media. Contact syndicated reviewers, radio/TV media. Plan signings and launch party 6 to 8 weeks ahead. Look at smaller, local media and online venues. “Promotion is a marathon and not a sprint.”

What works?

· Print Media.

· In-person launch parties.

· Steady media coverage.

· Book awards.

· Big endorsements.

· “Best-of” lists.

· Gift guides.

What doesn’t work?

· Radio tours.

· Lengthy book tours.

· Social media caveman tactics.

· Book trailers.

· Mass mailings.

· Asking buyers to review your book.

· Gimmicky promos.

Find people who will review your books. Look at local news sources, community groups where you belong, school alumni, work resources, places related to the book’s setting. See who’s reviewed books similar to yours.

Be polite and persistent when pitching your book. Follow review policies. Never ask for a copy of the review because that shows you don’t follow their publication. Don’t make outlandish comparisons of your work to others.

The most important part of a media campaign is the book. Get a professional, eye-catching cover design. And write the best book you can.

Disclaimer: Any errors are due to my misinterpretation.

For more information, visit Maryglenn.com

CLICK TO TWEET

Posted in Business of Writing, Marketing | Tagged: , , | 16 Comments »

5 Tips for Compelling Library Programs

Posted by Nancy J. Cohen on March 3, 2017

“Librarians want programs that fulfill at least two of the Three E’s: Engage, Educate, and Entertain.” This is not only true of libraries, but also works for community groups where authors may be invited to speak. These tips will enhance your chances of garnering an invitation.

Kobo Writing Life

By Andra Watkins

Are you an author who’s interested in working with libraries? Whether an author has one book or twenty, libraries are still one of the best ways to connect with engaged readers. In a world overrun with choices, library patrons rely on librarians to turn them on to new books and emerging authors.

Even though author programs are no longer a library’s primary focus, librarians want to host authors who offer engaging, educational, and entertaining fare to library users. A compelling library program is a still great way to connect with new readers.

andra_hardtodieAndra’s new novel, HARD TO DIE

Use these tips to build a library programming platform:

Get to know local librarians. A relationship with a local librarian is a great place for an author to start. An engaged librarian can not only stock an author’s titles, but they can also find creative ways to help…

View original post 448 more words

Posted in Appearances, Business of Writing, Marketing, The Writing Life | Tagged: , , , , | 2 Comments »

Facials Can Be Fatal – New Book Release

Posted by Nancy J. Cohen on February 22, 2017

I’m excited to announce the release of Facials Can Be Fatal (Bad Hair Day Mystery #13) from Five Star Publishing. This cozy mystery title is available in hardcover and digital editions.

 

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Salon owner Marla Vail’s new day spa hits a snag when a client dies during a facial.

“Take a twisty mystery, add a cast of amiable characters, a dash of family drama, and a pinch of South Florida during the holiday season—they all add up to the recipe for a delightful cozy!” —Lucy Burdette, bestselling author of the Key West Food Critic Mysteries.

“Marla and Dalton solve a mystery that includes pirates and shipwrecks off the Florida coast, and readers will be standing in line to get on this series as fast as possible. Marla and Dalton work extremely well together and are a whole lot of fun to read. This is one book in a series but is also a fantastic standalone for anyone who might not have met this couple before.” Reviewed by Mary Lignor for Suspense Magazine.

“Facials Can Be Fatal is a nice, comfy, cozy mystery starring Marla Vail and her new family. Although this is one book in a series, it is a great standalone. I recommend this book to those who are cozy mystery fans and enjoy a sleuth mystery with many twists and turns.” 5 Stars! Reviewed by Susan Sewell for Readers’ Favorite

Note: This story includes excerpts from a true-life travel journal titled Florida Escape written by my father.

Join my Book Launch Party TONIGHT from 6:30 – 8:00 pm EST. Fun and prizes! https://www.facebook.com/NewReleaseParty/

launch party


Click Here
for Author Appearances
and Blog Tour. Coming next is:

Feb. 22: Dru’s Book Musings, “A Day In The Life” Guest Post
Feb. 28, Terry’s Place, Character Interview,

View the Book Trailer
Add to Goodreads

Order Now at Amazon or BN or get a Signed Copy from Murder on the Beach Mystery Bookstore.

Amazon     BN     MOTB-icon-150x150

Reviews are always appreciated. Please send me the link if you post a review so I can thank you personally.

CLICK HERE TO TWEET about the new release.


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Tropical Treats Giveaway, Feb. 21 – March 14
Enter to win a blue scarf, a blue crystal pendant necklace by Effy, a West Indies cookbook, and a signed hardcover Killer Knots

Facials

Sign up for Nancy’s newsletter to learn about her book news, appearances, contests, and recipes. FREE Book for new subscribers.

 

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Posted in The Writing Life, Book Reviews, Marketing, New Release | Tagged: , , , , , , | 20 Comments »

On Sale Permed to Death

Posted by Nancy J. Cohen on February 13, 2017

The Open Road Media ebook edition of Permed to Death (Bad Hair Day Mystery #1) is on sale TODAY ONLY for $1.99. This edition is based on the original version published by Kensington.

Cohen_PermedDeath

  Kindle   Apple   Nook  Kobo

If you want my revised Author’s Edition instead, also available in print and audiobook, Go Here.

Booklover’s Bench Anniversary Giveaway, Feb. 1 – 18
Enter Here to win a Galaxy Tablet from Booklover’s Bench in our anniversary contest

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Posted in Marketing, The Writing Life | Tagged: , , , , , | Leave a Comment »

Writing and Recreation

Posted by Nancy J. Cohen on January 16, 2017

These two terms seem to be mutually exclusive, right? Actually, what I’m doing these days is mostly marketing. With a new book release and two conferences next month, it’s essential to be supremely organized. So here are some of the things I did this past week. Why mention them here? I have to be accountable to someone, and you’re it. Besides, this will give you some idea of what goes into book promotion. This does not count my daily visits to social media.

· Post the blog tour dates on my website for Facials Can Be Fatal – Done.
· Create the posts for my Facebook launch party on Feb. 22 and schedule them ahead of time – Done.
· Configure my next contest, get the Rafflecopter code, and load to my sites – Done.
· Complete interview at
Life of Writers and share to social media – Done.
· Track reviews for Facials Can Be Fatal on Goodreads and for Hair Raiser audiobook on Audible – Done.
· Prepare handouts and complete PowerPoint for next month’s writing workshops – Done.
· Contact panelists and devise questions for panels I’m moderating at Sleuthfest – Ongoing.
· Prepare my February newsletter – Done. Sign up now if you want a copy!
· Prepare blog post for the Feb. 22 release of Facials Can Be Fatal – Done.
· Order copies of books for upcoming events – Done.

That’s enough. You get the picture. I’m in a marketing phase. It’s necessary to set aside a couple of weeks to prepare for a book launch. I’ll be speaking on this topic on Friday afternoon at SleuthFest. I hope you’ll join us if you’re attending.

For a welcome break, we enjoyed dinner Friday night at All That Jazz Café in Sunrise. A jazz band played while we dined on a delicious dinner of pecan-crusted salmon, broccoli, and rice pilaf. It was a pleasant diversion from a work-filled week.

Jazz1Jazz3Jazz4Jazz2

Saturday, we took our afternoon exercise at Plantation Preserve Trail. It’s always an invigorating walk.

Plant Preserve1 Plant Preserve3

On Sunday, I felt like using up some ingredients in our fridge, so I made blueberry pancakes and an omelet with cheddar cheese and fried salami. Not too healthy, right? Then we took a long walk at Sawgrass Mills Mall to burn off the calories.

Pancakes3 Omelet

I hope to get caught up in my chores so the Muse will turn back on, and I can plot my next book. In the meantime, have a great week!

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Booklovers Bench, Jan. 1 – 18

Enter to win a $25 Amazon/BN gift card from Booklovers Bench

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Posted in Business of Writing, Florida Musings, Food, Marketing, That's Life, The Writing Life | Tagged: , , , | 2 Comments »

Highlights to Heaven Author Edition

Posted by Nancy J. Cohen on January 10, 2017

I’m pleased to announce the reissue of Highlights to Heaven. This title, #5 in the Bad Hair Day Mysteries, was originally published by Kensington. My new Author’s Edition has been revised and updated with added bonus materials.

Highlights to Heaven

Hairstylist and amateur sleuth Marla Shore lands a case close to home when her animal-loving neighbor—a man aptly named Goat—disappears, leaving his pets alone and a dead body in his master bedroom. Even more disturbing is the pattern of highlights Marla notes in the victim’s hair. She recognizes the signature technique of her former mentor, master stylist Cutter Corrigan. Soon she’s untangling clues that link Goat, Cutter, and the unsavory pet fur trade to her own past. Someone at her former beauty school has a hair-raising secret worth killing to keep.

Author Chat with Nancy J. Cohen tonight 7:00 – 8:00 pm EST at https://www.facebook.com/NewReleaseParty/ Two lucky commenters will win an advance reading copy of Facials Can Be Fatal (Bad Hair Day Mystery #13) at tonight’s event.


Story Excerpt:

She opened Goat’s mailbox and retrieved his correspondence. Juggling a large manila envelope in one hand together with the dog’s leash, and a stack of assorted items in the other, she proceeded along the dimly lit sidewalk. Words scribbled on the front of the large envelope jumped out at her as she lengthened the line to let Spooks do his business.

“Articles on Harperites enclosed” read the message.

How strange. Had Goat sent for these? Why was he interested in Martha Matilda Harper’s followers? According to the return address, the sender was a woman, Jenny Stanislaw, from Mount Dora. This case got more curious by the moment.

Goat had been reading up on a famous icon in hairdressing history. He becomes associated with a dead man who might have a connection to Cutter Corrigan, master stylist. Did the past provide some sort of link between the three of them?

She signaled Spooks it was time to move on. They’d only stepped a few paces ahead when something slammed into her shoulder from behind with the force of a deranged flamingo.

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Order Now:

Amazon  Createspace

Note: The original edition is still available from Open Road Media in ebook format at all online retail sites.

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Enter Jan. 1–18 to win a $25 Amazon/BN gift card from Booklovers Bench

Leave a comment on Nancy’s Let’s Talk post this week to win an ebook copy of Permed to Death Author’s Edition.

 

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Posted in Book Excerpt, Marketing, New Release, The Writing Life | Tagged: , , , , , , | Leave a Comment »

Setting Goals

Posted by Nancy J. Cohen on January 4, 2017

At the beginning of every year, I set writing goals. These are further divided into Creative and Business Goals. I am always hoping that I can cut back on my activities, to spend more time at leisure, to do more things around the house, or to go places with my husband. But 2017 will be busier than ever. I am still slogging through my backlist mystery titles to revise all of them so I can offer new print editions as well as audiobooks. So here we go with my ambitious list. Let’s pray for good health and strength of purpose so many of these get done.

Setting Goals

CREATIVE GOALS

· Finish Hair Brained, Bad Hair Day Mystery #14. This story is written and has been through the various editing stages. I keep proof-reading and finding things to improve. This time, I am printing out a clean copy. I’ll put this aside for a couple of months. Then I’ll do a last reading before sending it to production.

· Plot the next story, Bad Hair Day Mystery #15, tentatively titled Trimmed to Death.

· Continue the audiobook process with Murder by Manicure and Body Wave.

· Revise backlist mystery titles Died Blonde and Dead Roots.

· Write a short story or another novella in my mystery series.

BUSINESS GOALS

· Write blogs for upcoming blog tour to promote Facials Can Be Fatal.

· Publish Highlights to Heaven Author’s Edition (Bad Hair Day Mystery #5).

· Hold book launch parties for new releases.

· Enter Facials Can Be Fatal in writing contests and keep up with reviews.

· Engage with readers via newsletter, blogs and social media sites.

· Expand Writing the Cozy Mystery into a second edition.

Lots of goals; not enough time. I didn’t even mention the other mystery I have waiting in the wings that isn’t a Marla story. I’d really like to get my backlist titles done so this project is complete. Then there are my old romance titles that could use facelifts. Where can I get a few clones to do all these jobs?

How are you doing with your goal-setting? Think in terms of writing, not how much more you need to exercise or watch your diet or play with your dog. Those are givens. What’s the one thing you most want to accomplish this year in your writing career or in your book reading?

Giveaways

Booklovers Bench, Jan. 1 – 18
Enter to win a $25 Amazon/BN gift card from Booklovers Bench 

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Posted in Business of Writing, Fiction Writing, Marketing, The Writing Life | Tagged: , , , , | Leave a Comment »

Year-End Review

Posted by Nancy J. Cohen on December 28, 2016

Year-End Review of Writing Goals

As 2016 comes to a close, it’s time to review what you’ve accomplished as a writer and what goals you’ll carry forward to the following year. Aside from my personal goals of eating healthier, exercising more, and spending time with family, I set career goals. These are further divided into creative and business objectives. So let’s see how I’ve done.

Goals

WRITING GOALS

· Finish Hair Brained, #14 in the Bad Hair Day Mysteries – IN PROGRESS.

· Publish Permed to Death revised Author’s Edition (Bad Hair Day #1) – DONE.

· Commence audiobook process via ACX, starting with Permed to Death – DONE.

· Revise backlist mystery titles Highlights to Heaven, Died Blonde and Dead Roots – INCOMPLETE. I’ve finished Highlights to Heaven, and it’s set for release in January. The others will carry over into the new year.

BUSINESS GOALS

· Enter Peril by Ponytail in writing contests – DONE. This title won third place in the Arizona Literary Awards. 

· Consider bundling books 1-3 in the Bad Hair Day series as a box set for the holidays – NOT DONE. This goal has been set aside until all nine of my original titles from Kensington are available in revised Author’s Editions.

· Hold launch parties for each reissued backlist title and for the audiobooks – DONE.

· Plan promo campaign for Facials Can Be Fatal to be released Feb. 22, 2017 – IN PROGRESS. I’ve scheduled my blog tour, sent ARCs to reviewers, done the book trailer, and held a Goodreads giveaway. There’s more to do.

· Engage with readers via newsletter, blogs and social media sites – ONGOING.

· Learn how to put my lectures on Power Point – DONE. I am proud of this one. I try to learn something new each year, and this was it.

Extra Accomplishments

I edited and published Florida Escape by Harry I. Heller. This is my father’s account of his 1935 journey to Florida and the adventures he experienced during the state’s simpler days. Excerpts from Florida Escape are used in Facials Can Be Fatal, so now the true historic tale is available to readers in ebook format.

I wrote Haunted Hair Nights, a Bad Hair Day mystery novella. This was published first in the Happy Homicides 4: Fall into Crime anthology and later as a standalone edition in print and digital formats.

So even though 2016 didn’t see any releases from Five Star, I published the following:

March 4, 2016: Permed to Death Author’s Edition
June 7, 2016: Florida Escape by Harry I. Heller
June 27, 2016: Permed to Death Audiobook
Aug. 29, 2016: Happy Homicides 4: Fall into Crime
Oct. 13, 2016: Haunted Hair Nights
Nov. 7, 2016: Hair Raiser Audiobook

I’d say that’s pretty good, wouldn’t you? CLICK TO TWEET

Resource: https://thewritelife.com/year-end-review-for-your-writing/

Did you accomplish all you’d set out to do this year?

 

 

 

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Posted in Business of Writing, Marketing, Self-Publishing, The Writing Life | Tagged: , , | 2 Comments »

Facials Can Be Fatal Book Trailer

Posted by Nancy J. Cohen on October 27, 2016

I’m excited to share with you the book trailer for Facials Can Be Fatal. I had fun selecting the photos to match the characters in this story, coming on Feb. 22 from Five Star. What’s up for Marla in this story, #13 in the Bad Hair Day Mysteries? Salon owner Marla Vail’s new day spa hits a snag when a client dies during a facial. With the holidays approaching, Marla has her hands full keeping her busy schedule on track and solving another murder.

 

 

“Take a twisty mystery, and add a cast of amiable characters, a dash of family drama, and a pinch of South Florida during the holiday season—they all add up to the recipe for a delightful cozy!” —Lucy Burdette, bestselling author of the Key West Food Critic Mysteries

Pre-Order at Amazon or Barnes and Noble

Get a Signed Print Copy at Murder on the Beach

Add to Goodreads


Oct. 24 – 31 Halloween Reads Giveaway

Win Up To 20+ Halloweeny Novels!
(2) Grand Prize Kindle “Gift Baskets” of ALL eBooks!
(20+) Winners of Individual eBooks (randomly selected titles)

Halloween Giveaway

 

 

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Posted in Book Reviews, Marketing, New Release | Tagged: , , , , , , , | Leave a Comment »

 
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