Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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Archive for the ‘Marketing’ Category

Readers Favorite Awards Ceremony

Posted by Nancy J. Cohen on November 21, 2017

This was my first time attending the Readers’ Favorite International Book Awards Ceremony. I won a gold medal in the Southern category for Facials Can Be Fatal. I’d submitted this title in their contest a while ago and forgotten about it until I received an email one day telling me I had won. This was indeed a pleasant surprise! Most writing contests let you know when you’re a finalist, but the winners aren’t announced until the actual event takes place. This usually happens at a conference away from home. I really liked that I knew I’d won ahead of time.

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Because the Readers’ Favorite Awards Ceremony was being held nearby, I signed up to attend along with my husband. We checked into the Regency Hotel Miami on Friday afternoon. The hotel is conveniently located near the airport for winners flying in for the ceremony. People came from all over the country, plus Canada and Australia. Since the event didn’t include a full meal, we ordered a snack in the lobby bar/restaurant.

Dress for the event was billed as formal or semi-formal. Ladies wore cocktail dresses or gowns and men for the most part wore jackets and ties. The doors at the hotel’s nightclub opened at 6:00 pm. The evening before on Friday, there had been a Meet and Greet in the lobby, but we hadn’t attended. So I picked up my name badge Saturday night along with a pin and a complimentary pen. Then we took our seats. A cash bar was available in the rear.

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I was impressed by the production that made this event special for the award winners. Chairs were draped in white like at a wedding and arranged auditorium style. The stage was flanked by two huge floral bouquets and a back screen projection of the award logo. We could take photos before and after on the stage or over by the official photography station.

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The event was filmed, while the photographer took pictures of each candidate standing beside the host. The awards were not called by category, like at other ceremonies. Instead, beginning at 7pm, people sitting in a certain section of the room were directed to line up. One-by-one, we climbed the steps to the dais and handed the emcee a card from our name badge. He read from this card, which included our name, book title, award level and category. Then we proceeded to the center stage to receive our medallion, shake the host’s hand, and pose for the photographer. When one group finished, the emcee called another section to come forward.

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This method proved to be efficient as we were done in an hour. A buffet of finger foods followed while contestants mingled. We ate triangles of grilled cheese and tomato sandwiches, turkey slices, chicken empanadas, cookies, or pastry. Free soda and coffee were available.

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I truly did feel special. My book had been picked by anonymous judges for this honor. There might have been hundreds of submissions. I liked that my story had been evaluated for its merits and wasn’t a popularity contest with votes like some other writing awards. This made it more meaningful, and so did the sponsors for giving winners an evening to showcase their talents.

Find the list of winners here: https://readersfavorite.com/2017-award-contest-winners.htm

Visit the Facebook page: https://www.facebook.com/ReadersFavorite/

Enter the 2018 contest at https://readersfavorite.com/annual-book-award-contest.htm

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Posted in Appearances, Book Reviews, Conferences, Contest, Marketing, The Writing Life | Tagged: , , , | 4 Comments »

FWA Conference Recap – Book Marketing

Posted by Nancy J. Cohen on November 3, 2017

Besides giving my own talk on “Book Promotion on a Budget” at the Florida Writers Association 2017 conference, I sat in on a couple of other presentations about book marketing. Here are some of the main points I gleaned. Any errors are due to my misinterpretation.

If your book isn’t selling, you may need to:

Change the cover

Get more reviews
Write a letter to readers asking for reviews.
Continue to acquire reviews for backlist titles.
Aim for 100 reviews on Amazon to make an impact.

Evaluate your Amazon page
Check your keywords and categories.
Keyword strings work better than single keywords.
Note the sales rank of each category.

Examine your social media influence
Do you need to increase your engagement? This matters more than the number of followers.

Put your book out in multiple formats, not ebooks alone. Consider print and audiobooks.

Is your book in the right genre?

How relevant is your backlist title? Does it need an update and a fresh cover?

Are you marketing your book to the right audience?

Practice ebook price rotation. Ideal ebook pricing is $2.99 to $5.99. Shuffle your books in and out of sales promotions.

Plan a promotional campaign that includes Publicity, Online Promotion, Events, and Multimedia.

GIVEAWAY

Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.

 

Posted in Business of Writing, Marketing, Self-Publishing, The Writing Life, Writing Tips | Tagged: , , , | 4 Comments »

News Update from Nancy

Posted by Nancy J. Cohen on October 6, 2017

Fall season is in full swing, and so here’s an update on what’s going on. I’ve been busy writing, and that is taking precedence over blogs at this time. I’m up to page 265 in Trimmed to Death and still have more to go, but the finish line is in sight. This title will be #15 in the Bad Hair Day Mysteries. It’s my first draft, which I’ll be ecstatic to finish, but you know that doesn’t mean the work is done. Lots of revisions are ahead, but I want to work on some more backlist titles and another audiobook as well. Conferences and speaking engagements are coming up, not to mention the holidays.

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Online

Friday, Oct. 6, See what hairstylist sleuth Marla Vail has to say about her latest adventures in “A Day in the Life” at Dru’s Book Musings. Leave a comment by Oct. 8 for a chance to win an ebook copy of Haunted Hair Nights.

Friday, Oct. 13, Guest post on “Going Indie” at Author Expressions

In-Person

Saturday, Oct. 7 at 2:00 pm, “The Indie Experience” with Angela Page, Ruth Berge, Elaine Bossik, Joan Cochran, and Nancy J. Cohen as moderator at Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444. Phone: 561-279-7790.

Monday, Oct. 9 at 9:30 am, Guest Speaker Nancy J. Cohen, Friends of the Library, Helen B. Hoffman Plantation Library, 501 North Fig Tree Lane, Plantation, FL 33317. Phone: 954-797-2140.

Oct. 19 – 22, Workshop Presenter at Florida Writers Association Conference, Altamonte Springs, Hilton Orlando Altamonte Spring, 350 Northlake Blvd., Altamonte Springs, FL 32701. Phone: 407-830-1985. https://floridawriters.net/conferences/florida-writers-conference-2017/

Giveaway

GiftCards

Enter Oct. 1 -18 to win a $25 Amazon/BN gift card from Booklovers Bench

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Posted in Appearances, Author Interviews, Business of Writing, Marketing, The Writing Life | Tagged: , , , | 1 Comment »

Upcoming Appearances

Posted by Nancy J. Cohen on September 18, 2017

I have several upcoming author events. If you’re in the area, I hope to see you in person at one of these sites.

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Saturday, Sept. 23, 4:00 pm, Nancy J. Cohen and Alyssa Maxwell will discuss “Character Growth Throughout a Series.” They’ll sign their new releases, Hair Brained by Nancy J. Cohen and Murder at Chateau sur Mer by Alyssa Maxwell. Refreshments will be served. Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444. Phone: 561-279-7790.

Saturday, Oct. 7, 2:00 pm, “The Indie Experience” panel with Angela Page, Ruth Berge, Elaine Bossik, Joan Cochran, and Nancy J. Cohen as moderator at Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444. Phone: 561-279-7790.

Monday, Oct. 9, 9:30 am, Guest Speaker Nancy J. Cohen, Friends of the Library, Helen B. Hoffman Plantation Library, 501 North Fig Tree Lane, Plantation, FL 33317. Phone: 954-797-2140.

Oct. 19 – 22, Florida Writers Association Conference, Altamonte Springs, Hilton Orlando Altamonte Spring, 350 Northlake Blvd., Altamonte Springs, FL 32701. Phone: 407-830-1985.

Friday, Oct. 20, 9:10 – 10:10 am, Writing the Cozy Mystery with Nancy J. Cohen (Crystal A–B)
Friday, Oct. 20, 2:00 – 3:00 pm, Dredging Up Your Dark Side (Panel – Royal Palm Ballroom)
Saturday, Oct. 21, 9:15 – 10:15 am, Book Promotion on a Budget with Nancy J. Cohen (Crystal D)

Monday, Oct. 30, 6:00 – 8:00 pm, Day-Before Halloween Party and Booksigning. Costumes optional. Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444, Phone: 561-279-7790.

Saturday, Nov. 4, 2:00 pm, “Plotting Made Perfect” with Nancy J. Cohen, Nova Southeastern University, Conference Room 4009 Alvin Sherman Library, 3100 Ray Ferrero Jr. Blvd., Davie, Florida 33314, 954-262-5466 ext. 25466. Advance reservations recommended. http://sherman.library.nova.edu/sites/spotlight/event/plotting-made-perfect-with-nancy-j-cohen/

Please follow along on my Blog Tour for guest posts, author interviews, character guest posts, and giveaways. Comments welcome!

LAST DAY! Enter Here to win a $25 Amazon/BN gift card from Booklovers Bench.

 

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Posted in Appearances, Author Interviews, Business of Writing, Marketing, New Release | Tagged: , , , , | Leave a Comment »

Hair Brained Blog Tour

Posted by Nancy J. Cohen on September 11, 2017

My Virtual Blog Tour starts today to celebrate the release of HAIR BRAINED! Join me at each stop for interviews and guest posts and enter my giveaways. Please support my blog hosts by leaving a comment.

September 11Christa Reads and Writes – BOOK REVIEW

September 11Authors on the Air Global Radio Network – RADIO INTERVIEW (Postponed due to Hurricane Irma)

September 11 – Carla Loves to Read – BOOK REVIEW

September 12 – Mary Cunningham, Author – SPOTLIGHT

September 12 – Book Launch Party – Join me on Facebook 7:00 – 8:30 pm EDT. Fun and Prizes!

September 13 – Florida Weekly – REVIEW

September 14 – Omimystery News – SPOTLIGHT 

September 18 – Cozy Mystery Book Reviews – REVIEW

Tour Banner

September 12 – Laura’s Interests – REVIEW, GIVEAWAY

September 12 – The Pulp and Mystery Shelf – INTERVIEW

September 13 – Socrates’ Book Reviews – REVIEW

September 13 – Readeropolis – SPOTLIGHT

September 14 – Community Bookstop – REVIEW, GIVEAWAY

September 14 – Island Confidential – CHARACTER INTERVIEW, GIVEAWAY

September 15 – Escape With Dollycas Into A Good Book – REVIEW, GIVEAWAY

September 15 – Back Porchervations – REVIEW

September 16 – Brooke Blogs – CHARACTER GUEST POST, GIVEAWAY

September 17 – A Holland Reads –  GUEST POST, GIVEAWAY

September 18 – Deal Sharing Aunt –  INTERVIEW

September 18 – Readeropolis – SPOTLIGHT

September 19 – Cozy Up With Kathy – GUEST POST

September 19 – Bibliophile Reviews – SPOTLIGHT

September 20 – StoreyBook Reviews – GUEST POST, GIVEAWAY

September 20 – Celticlady’s Reviews – SPOTLIGHT

And Don’t Miss These:

OCTOBER 6 – Dru’s Book Musings – “A Day in the Life with Hairstylist Marla Vail” GUEST POST, GIVEAWAY

OCTOBER 13 – Author Expressions – GUEST POST “Going Indie”

 

CLICK TO TWEET

 

GIVEAWAY


Tea Basket Facials Can Be Fatal

ENTER HERE Sept. 11 – 22 for my Grand Prize Giveaway: A tea lovers basket and a signed copy of Facials Can Be Fatal.

 

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Posted in Appearances, Author Interviews, Book Excerpt, Book Reviews, Business of Writing, Excerpt, Marketing, New Release, Reviews | Tagged: , , , , | 20 Comments »

Goodreads Tips for Authors

Posted by Nancy J. Cohen on August 25, 2017

Goodreads has nearly sixty million members and is where readers go to discover new books. In the Goodreads workshop at #RWA17, we learned about different marketing programs for authors and publishers. As an author, you want readers to add your book to their TBR (to-be-read) Shelf. Awareness leads to Shelvings which leads to Sales which leads to Reads. Your goal in doing a Goodreads Giveaway is to raise awareness and get shelvings.

 

Goodreads

Participate in Genre Week when you have the opportunity. Do creative things during this promotion to raise awareness, such as sharing your cover or a book excerpt. Create social media posts to drive readers to your site. Cross-promote with other authors. Run a Goodreads Giveaway during genre week. Offer a newsletter and blog posts to bring people in. Make sure you are subscribed to the Goodreads author newsletter to get notified of these opportunities.

Followers, and not friends, get notified when you have a new release. So tell people to follow you on Goodreads. If you’re doing a Rafflecopter contest, add Follow Me on Goodreads or Add [my book title] to your TBR List on Goodreads. Note what shelves readers are using to categorize your books. You can open a private group where you invite your fans to join and offer them exclusive content.

As for other tools, the Goodreads rep mentioned Kindle ebook giveaways, Daily Deals, Kindle Notes and Highlights, targeted emails and native ads. Some of these are only available to publishers. An ebook giveaway costs money, unlike a print book giveaway.

For my part, I’d recommend signing in as a Goodreads Author (or Librarian), so you can click the Edit Details button on your books and make changes. You can combine editions, choose a default edition, link your series books, or manually enter a new title if it’s available on Amazon. With an Author page, you can list your books and offer excerpts, link to your blog post feed, create events, and more. I’d suggest writing reviews for each book you read so that readers see you as one of their own. Join special interest groups and participate in discussions, but be careful to promote your book only in the sections allowed. Utilize the Ask-the-Author feature. It allows readers to ask you questions in a Q&A format. Do a print book Goodreads Giveaway when you have a new release coming up or to gain attention on a backlist title. So go to Goodreads with a good attitude and get involved.

 

Follow Me on Goodreads

Add Hair Brained to your TBR List

 

CLICK TO TWEET

 

GIVEAWAY

Aug. 19 – 26 Free Mystery Ebook Giveaway: Collect a bundle of 25 mysteries, including Murder by Manicure. CLICK HERE to get your free books.

Book Funnel Aug2017

Don’t want to miss more chances to win? Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

 

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Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , | 6 Comments »

Mystery Lovers Book Giveaway

Posted by Nancy J. Cohen on August 19, 2017

Here’s another opportunity to win free ebooks!

Visit Aug. 19 – 26 BookFunnel Mystery Giveaway

Collect a bundle of 25 mystery ebooks, including Murder by Manicure.

Book Funnel Aug2017

Do you like author giveaways? What prize do you like to win the best?

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Save the Date: September 12, 2017 at 7:00 – 8:30 pm EDT

Book Launch Party for HAIR BRAINED (#14 in the Bad Hair Day Mysteries)

Join Us on Facebook for Fun & Prizes!

 

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Posted in Business of Writing, Contest, Marketing, The Writing Life | Tagged: , , , , , , | 2 Comments »

RWA17 Workshop Recap – iBooks

Posted by Nancy J. Cohen on August 18, 2017

Amy Atwell from Author E.M.S. gave this workshop at #RWA17. Note that iBooks is in 51 countries and it’s the number two online book retailer in the U.S. Keep in mind that iBooks is the default reading app on all Apple devices. How can you get your book there if you are indie publishing? You could go through a third-party aggregate such as Pronoun, D2D, or Smashwords. Or you can set up your own publisher dashboard with iTunes Connect. Customers buy your book via the iTunes or iBooks app. For uploading books, you need iTunes Producer and a Mac computer. You can hire a formatter who does these uploads or go through one of the aggregates if you don’t own an Apple computer. Once your book is uploaded directly, you can go into your dashboard from any device. If you are doing the upload (or your formatter is doing it for you), you will need an ISBN number for your ebook. If you move a book later from an aggregator to direct upload, you’ll lose rankings and reviews.

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Disclaimer: These notes are subject to my interpretation. Any errors are mine.

Reasons for failure to Upload may be because your epub file isn’t properly validated. Your coding may not match Apple’s requirements. If you’re using epub3 format, it may need versioning info. For Versioning, you add data on what’s new, such as an excerpt or a bonus scene. Readers who have bought your book will be alerted that a new version is available.

Other reasons for error messages might be that your image is too big; you’ve added links to other retailers; you have improper use of iBooks branding; you’ve mentioned a sale or discount in the book’s description; or you haven’t filled in the right primary category.

You can put a sale start and end date. You can do preorders up to a year in advance.

To attract readers, try offering a sneak preview for iBooks fans only. Make use of the free download codes per title. Ask readers if they want to be notified of new releases or sales of your iBooks titles.

Send a request for your series to be linked once you have at least 3 consecutive titles available.

Useful tools include iTunes Link Maker, the Affiliate program, banners and widgets with links to your affiliate code.

Also note that when you do tweets about your books, use #iBooks instead of #iTunes.

For more tips on iBooks, see my previous blog on iBooks Tips for Writers.

GIVEAWAY

Booklover’s Bench Giveaway, Aug. 1 – 18
LAST DAY! Enter Here to win a $25 Amazon/BN gift card from Booklovers Bench

Don’t want to miss more chances to win? Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

 

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Posted in Business of Writing, Marketing, Self-Publishing, Technology, The Writing Life | Tagged: , , , , , | 2 Comments »

RWA17 Workshop Recap – Attracting Readers

Posted by Nancy J. Cohen on August 14, 2017

At the #RWA17 conference, I attended several sessions that told us how to attract more readers. See my post on building Mailing Lists below if you’ve missed that one. Again, these conference notes are subject to my interpretation. So let’s look at some of the suggestions.

Reader

Respond to readers by replying to their emails, tweets, and Facebook posts. Mention their name in your response. Tag them if you want to catch their attention. You want to turn “cold” leads into customers, then fans, then friends, and finally into ambassadors.

Use social media tools to get your message across several platforms. Check out https://meetedgar.com/ for managing social media posts. It allows you to schedule posts across several sites. For limited time posts, you can set expiration dates. Another site is https://www.socialjukebox.com/. This allows you to set automated tweets and also link to Facebook and LinkedIn. I use this one and it’s a great time-saver. Resharing your evergreen content keeps your social profiles active and gives your posts more exposure.

Post regularly and vary the content of your posts. Do #ThrowbackThursday (old photos) and #TGIFriday (plans for weekend). Always include hashtags on your tweets and Instagram posts.

Involve your readers. Bring them into the creative process. Ask for opinions on cover art or book titles. Ask which secondary character they’d like to see in your next book.

Video is popular on social media and so are photos. Try Facebook live video or adding photos to a post. It will have a higher organic reach. Boost your posts. Share to a page or group. Link your Instagram posts to show up on Facebook and Twitter. Establish your brand on Pinterest.

Upselling counts in the book market. Offer new mailing list subscribers a freebie then say that for only $X, they can get the next book. Utilize drip mailing campaigns to this purpose. At each step, you’re offering something new.

Maximize your social media channels. Facebook ads were discussed along with other ways to get newsletter signups using widgets and links to your opt-in form. Use pinned tweets when you want to advertise a new release or giveaway. Invite interactors to Like your page. Participate in Goodreads and join special interest groups on the different sites.

Pricing and Sales. Indie authors can run sales campaigns on more expensive books at other platforms like iBooks. Ninety-nine cents may be better than free in a campaign because you’ll rank in the sales charts, and readers are more likely to read a book they paid for than a freebie. Although, I have to say I’ve found new authors from free books offered on BookBub and at The Fussy Librarian. Then I’ve gone on to buy their entire series. Sales of your backlist titles can carry over to your frontlist (new) titles.

Cutting Edge Technologies like apps and Facebook Messenger ads could become more important. Offer a free book or chapters via Messenger as part of a drip campaign. Build your Messenger subscribers, but your newsletter mailing list should still come first.

Use Multiple Points of Entry. Offer readers full-length novels, short stories, novellas, spinoffs, mini-series within a series, sample chapters.

Diversify your Book Formats with ebooks, print, and audio. Do box sets with your own series. If you do a group promo with other authors, make sure the story you offer relates to your series.

Cross-Promote with other Authors using the sites mentioned in my Mailing List post or with your own “lifeboat” team. Newsletter swaps are becoming more popular. You mention each other’s new releases or sales in your respective newsletters.

Do what you can, and don’t stress over the guilt that you’re a slacker compared to others who are doing a gazillion more promotional activities than you are. Recognize your limits but strive to learn something new. Set business goals each year along with your writing objectives. Do one new thing at a time. Then it won’t seem so overwhelming.

What other techniques would you suggest to gain readers? As readers, how do you find new authors to read?

For my conference photos, Go Here. https://www.facebook.com/NancyJCohenAuthor

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GIVEAWAYS

Crime Fiction Giveaway, Aug. 7 – 14 LAST DAY!
Enter Here to win 40 crime fiction novels and a Kindle Fire. My revised Author’s Edition of Highlights to Heaven ebook is included.

Booklover’s Bench Giveaway, Aug. 1 – 18
Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.

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Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

 

Posted in Business of Writing, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , | 2 Comments »

RWA17 Workshop Recap – Mailing Lists

Posted by Nancy J. Cohen on August 9, 2017

I attended numerous sessions on marketing at #RWA17. So much new material was presented that I scribbled notes, intending to decipher everything later. With thirty-six pages filled in my notebook, I can’t possibly review each workshop attended and have time left for writing. So I’ll summarize the high points of what I learned. It may not be all new information, but I’ll include enough to give you the gist.

Mailing Lists

Build a mailing list and use it. Why does this matter? You own your list, not Facebook or another social media giant that might cut you out someday. What can you do with it? Ask your fans for reviews on backlist titles. Send them a message explaining why this is important and request a review if they’ve read your book. Do surveys or polls to see what readers want and to ask their opinions on book titles, cover art, etc. Share new release information. This is your forum. Make it count.

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How do you gain sign-ups?

· Put your call to action in the front and back material of your books.

· Entice the reader by offering a bonus in return. Give away a free novella, the first in series, a behind the scenes glimpse, or a character profile.

· Add your sign-up link to your signature files. Check out https://www.wisestamp.com/ for professional signature templates.

· Do Facebook Ads and Amazon Ads with your newsletter link.

· Have a Call to Action in your permafree book to entice readers to sign up for your newsletter. Maybe offer them book two as an incentive.

· Offer giveaways such as Rafflecopter or Kingsumo (WP Plug-in). When you get a mailing list from a contest, send a few emails to these people in an isolated list first to see how many bounce or unsubscribe. Add the entrants to your general lists after three to five mailings.

· Multi-Author Giveaways at Instafreebie or BookFunnel or at contest sites like AuthorsXP and Booksweeps help gain readers along with contest junkies. Try them out and see what works for you.

Every workshop on marketing emphasized how important it is to build your mailing list. I could write more on author newsletters, but I’ll do so another time in a post with my own advice.

So with this goal in mind, Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

GIVEAWAYS

Crime Fiction Giveaway, Aug. 7 – 14

Crime Fiction Contest

CLICK HERE to win 40 crime fiction novels and a Kindle Fire. My revised Author’s Edition of Highlights to Heaven ebook is included.

 

Booklover’s Bench Giveaway, Aug. 1 – 18

ENTER HERE to win a $25 Amazon/BN gift card from Booklovers Bench

 

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Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , , | 1 Comment »

 
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