Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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Archive for the ‘Marketing’ Category

Silver Serenade Reissue

Posted by Nancy J. Cohen on January 9, 2018

I’m excited to announce the reissue of Silver Serenade. This science fiction romance was originally published by The Wild Rose Press. My newly revised edition has been updated with added bonus materials.

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A beautiful assassin and a desperate fugitive join forces to catch a terrorist and prevent a war between worlds.

Starship pilot Jace Vernon is forced to flee his home world after being framed for murder. He seeks justice, but a lovely S.I.N. agent gets in his way. Not only does she distract him with her silvery hair and violet eyes, but she counters his every move in the quest to clear his name. As he attempts to sway her to his cause, he doesn’t count on the personal consequences of success.

Rookie assassin Silver Malloy refuses to abort her deadly mission even if it means killing the one man Jace needs alive to prove his innocence. The leader of Tyrone’s Marauders murdered her family and ended her career. She’s dedicated her life to getting revenge, and now she finally has the chance. She won’t let a wanted criminal get in her path. But as Jace’s charms melt the barriers around her heart, she finds her resolve wavering. Can she help him win his case, even if it means failing her assignment and betraying her people?

Best Book 2010 in Romantic SciFi/Fantasy at The Romance Reviews

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Excerpt

The door buzzer sounded, indicating imminent departure. She swallowed, preparing for the gut-wrenching angle of ascent. At the last minute, the man in the black robe jumped from his seat and squeezed out the doors. He’d been so silent, she’d forgotten about him.

She slid over on the bench seat for more space. As the tram tilted into the air and zoomed toward the rooftops, something fell to the floor.

“Oh no, that guy forgot his package.” Silver moved to retrieve it, but she halted at Jace’s sudden intake of breath. She knew at once what he was thinking even before she felt the impact of his fear.

“Stop this thing,” she shouted. The sky tilted outside the windows as they careened to a new heading.

She credited Frok for quick thinking. He leapt up and yanked an overhead pulley. The sudden stop made them crash into each other.

“Quick, open the doors,” Jace urged.

With Frok’s assistance, he forced them wide enough to squeeze through while the tram hovered above a tall building.

“What’s wrong?” Kira asked, glancing at Silver for guidance.

“Bomb.” She couldn’t get another word past her dry throat. Nor could she explain to their newfound friends how she and Jace knew without a doubt they’d been set up. That Elusian had been waiting for them outside the Institute.

Jace stood aside to let the others pass. “We have to jump. Aim for that roof. We should be able to make it. Hurry.”

Silver tapped her utility belt. “I have a tensile line. Let me—” Her words died on her tongue as Jace snatched her and tossed her out the open door.

View the Book Trailer: https://youtu.be/QcX_OfHZg-c

“Get ready for an epic adventure, as vast as the universe in which it is set! With a touching love story, a great blend of humor, action and passion, and a great cast of characters, this is a book that won’t let you go until the very last page.” The Romance Reviews

Silver Serenade is an exciting, action-packed space adventure with more attention-grabbing twists and turns than a West Virginia highway. I loved it.” Two Lips Reviews

Silver Serenade

Silver Serenade by Nancy J. Cohen
Published by Orange Grove Press

Digital ISBN: 9780997003895
ASIN: B078JVBPMS
Cover design by Robin Ludwig Design Inc. www.gobookcoverdesign.com
Layout by www.formatting4U.com

BUY NOW

Amazon

 

**CLICK TO TWEET**

 

GIVEAWAYS

Glam Up for the New Year! January 9 – 29
Glam up for the new year with a crystal pendant from Effy. To celebrate the reissue of Silver Serenade, I have FIVE to give away. ENTER NOW. Color of stone may differ from what is shown in this picture. U.S. Residents only due to postal constraints.

Effy Necklace

Booklovers Bench, January 1 – 18
Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.

GiftCards

NEWSLETTER

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Posted in Book Excerpt, Book Reviews, Excerpt, Marketing, New Release | Tagged: , , , , , , , | 22 Comments »

Writing Goals for 2018

Posted by Nancy J. Cohen on January 2, 2018

Do you set New Year’s Resolutions for your writing career? I divide mine into creative and business goals and also decide what I need to learn next. At the end of the year, I review my accomplishments and see what has to be carried over to the next term. Here are my objectives for 2018. Any additions or suggestions? What are your goals for the new year?

Goals

CREATIVE GOALS

Reissue revised ebook edition of Silver Serenade
Publish revised Author’s Edition of Died Blonde
Publish Writing the Cozy Mystery: Expanded Second Edition
Produce Body Wave Audiobook
Finish and Launch Trimmed to Death, #15 in the Bad Hair Day Mysteries

If there’s time left, start on these projects:
Plot Bad Hair Day mystery novella
Revise
Keeper of the Rings
Revise
Dead Roots
Continue backlist title reissues and audiobooks

BUSINESS GOALS

Prepare PowerPoint lectures and handouts for upcoming events
Enter Hair Brained in writing contests
Keep up with newsletter, blogs and social media

LEARNING GOALS

Learn how to do Facebook Ads
Learn how to put books on sale across various vendors

GIVEAWAY

Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.

 

Posted in Business of Writing, Fiction Writing, Marketing, New Release, The Writing Life | Tagged: , , , , | 3 Comments »

Thank You for Following

Posted by Nancy J. Cohen on December 31, 2017

I want to offer a big Thank You to my blog followers for sticking with me through the years. You have my special gratitude if you’ve left comments, liked a post, tweeted one or shared it on Facebook. I’m especially touched when you come up to me at a conference and mention that you appreciate my blog. I send these messages out into cyberspace without knowing if anyone reads them. So it’s most gratifying to get any kind of feedback.

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As a gift to you in return, I’d like to offer you the chance to win a $15 Fandango gift card, so you can see one of the latest movies. All you have to do is comment below and your name will be entered. The drawing will take place in two days.

In your comment, let me know, if you wish, what you like about this blog, what you dislike, or what kinds of articles you’d like to see more of in the future.

Meanwhile, have a safe, happy, and healthy New Year!

All the best always,

Nancy

Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , , | 7 Comments »

Writing Goals Reviewed

Posted by Nancy J. Cohen on December 30, 2017

Writing Goals Reviewed

As 2017 draws to a close, it’s time to review the goals you’d set for this year. How many did you accomplish? Which ones will wait until next year? What unexpected accomplishments did you have?

finish line

Here are the creative and business goals for my writing career that I set last January. I hold myself accountable to you. Let’s see where we stand before setting resolutions for 2018.

CREATIVE GOALS

Finish and Launch Hair Brained (DONE)
Write Trimmed to Death (FIRST DRAFT DONE)
Publish Audiobook editions for Murder by Manicure and Body Wave (ONE DONE)
Publish Author’s Edition of Highlights to Heaven (DONE)
Reissue trade paperback editions of Died Blonde and Dead Roots (NOT DONE)
Expand Writing the Cozy Mystery for a second edition (ONGOING)

BUSINESS GOALS

Implement Launch Campaign for Facials Can Be Fatal (DONE)
Keep up with newsletter, blogs and social media (DONE)
Set autoresponder for newsletter signups (DONE)

LEARNING GOALS

Learn how to put books on sale across various vendors (NOT DONE)
Learn how to use BookFunnel (DONE)
Learn how to publish a book with IngramSpark (DONE)

EXTRA ACCOMPLISHMENTS

Put together a free Book Sampler for newsletter subscribers (DONE)


How did you do with your goals?

 

Posted in Business of Writing, Fiction Writing, Marketing, The Writing Life, Writing Craft | Tagged: , , , , , | 6 Comments »

Readers Favorite Awards Ceremony

Posted by Nancy J. Cohen on November 21, 2017

This was my first time attending the Readers’ Favorite International Book Awards Ceremony. I won a gold medal in the Southern category for Facials Can Be Fatal. I’d submitted this title in their contest a while ago and forgotten about it until I received an email one day telling me I had won. This was indeed a pleasant surprise! Most writing contests let you know when you’re a finalist, but the winners aren’t announced until the actual event takes place. This usually happens at a conference away from home. I really liked that I knew I’d won ahead of time.

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Because the Readers’ Favorite Awards Ceremony was being held nearby, I signed up to attend along with my husband. We checked into the Regency Hotel Miami on Friday afternoon. The hotel is conveniently located near the airport for winners flying in for the ceremony. People came from all over the country, plus Canada and Australia. Since the event didn’t include a full meal, we ordered a snack in the lobby bar/restaurant.

Dress for the event was billed as formal or semi-formal. Ladies wore cocktail dresses or gowns and men for the most part wore jackets and ties. The doors at the hotel’s nightclub opened at 6:00 pm. The evening before on Friday, there had been a Meet and Greet in the lobby, but we hadn’t attended. So I picked up my name badge Saturday night along with a pin and a complimentary pen. Then we took our seats. A cash bar was available in the rear.

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I was impressed by the production that made this event special for the award winners. Chairs were draped in white like at a wedding and arranged auditorium style. The stage was flanked by two huge floral bouquets and a back screen projection of the award logo. We could take photos before and after on the stage or over by the official photography station.

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The event was filmed, while the photographer took pictures of each candidate standing beside the host. The awards were not called by category, like at other ceremonies. Instead, beginning at 7pm, people sitting in a certain section of the room were directed to line up. One-by-one, we climbed the steps to the dais and handed the emcee a card from our name badge. He read from this card, which included our name, book title, award level and category. Then we proceeded to the center stage to receive our medallion, shake the host’s hand, and pose for the photographer. When one group finished, the emcee called another section to come forward.

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This method proved to be efficient as we were done in an hour. A buffet of finger foods followed while contestants mingled. We ate triangles of grilled cheese and tomato sandwiches, turkey slices, chicken empanadas, cookies, or pastry. Free soda and coffee were available.

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I truly did feel special. My book had been picked by anonymous judges for this honor. There might have been hundreds of submissions. I liked that my story had been evaluated for its merits and wasn’t a popularity contest with votes like some other writing awards. This made it more meaningful, and so did the sponsors for giving winners an evening to showcase their talents.

Find the list of winners here: https://readersfavorite.com/2017-award-contest-winners.htm

Visit the Facebook page: https://www.facebook.com/ReadersFavorite/

Enter the 2018 contest at https://readersfavorite.com/annual-book-award-contest.htm

Posted in Appearances, Book Reviews, Conferences, Contest, Marketing, The Writing Life | Tagged: , , , | 4 Comments »

FWA Conference Recap – Book Marketing

Posted by Nancy J. Cohen on November 3, 2017

Besides giving my own talk on “Book Promotion on a Budget” at the Florida Writers Association 2017 conference, I sat in on a couple of other presentations about book marketing. Here are some of the main points I gleaned. Any errors are due to my misinterpretation.

If your book isn’t selling, you may need to:

Change the cover

Get more reviews
Write a letter to readers asking for reviews.
Continue to acquire reviews for backlist titles.
Aim for 100 reviews on Amazon to make an impact.

Evaluate your Amazon page
Check your keywords and categories.
Keyword strings work better than single keywords.
Note the sales rank of each category.

Examine your social media influence
Do you need to increase your engagement? This matters more than the number of followers.

Put your book out in multiple formats, not ebooks alone. Consider print and audiobooks.

Is your book in the right genre?

How relevant is your backlist title? Does it need an update and a fresh cover?

Are you marketing your book to the right audience?

Practice ebook price rotation. Ideal ebook pricing is $2.99 to $5.99. Shuffle your books in and out of sales promotions.

Plan a promotional campaign that includes Publicity, Online Promotion, Events, and Multimedia.

GIVEAWAY

Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.

 

Posted in Business of Writing, Marketing, Self-Publishing, The Writing Life, Writing Tips | Tagged: , , , | 4 Comments »

News Update from Nancy

Posted by Nancy J. Cohen on October 6, 2017

Fall season is in full swing, and so here’s an update on what’s going on. I’ve been busy writing, and that is taking precedence over blogs at this time. I’m up to page 265 in Trimmed to Death and still have more to go, but the finish line is in sight. This title will be #15 in the Bad Hair Day Mysteries. It’s my first draft, which I’ll be ecstatic to finish, but you know that doesn’t mean the work is done. Lots of revisions are ahead, but I want to work on some more backlist titles and another audiobook as well. Conferences and speaking engagements are coming up, not to mention the holidays.

pumpkin   thanksgiving

Online

Friday, Oct. 6, See what hairstylist sleuth Marla Vail has to say about her latest adventures in “A Day in the Life” at Dru’s Book Musings. Leave a comment by Oct. 8 for a chance to win an ebook copy of Haunted Hair Nights.

Friday, Oct. 13, Guest post on “Going Indie” at Author Expressions

In-Person

Saturday, Oct. 7 at 2:00 pm, “The Indie Experience” with Angela Page, Ruth Berge, Elaine Bossik, Joan Cochran, and Nancy J. Cohen as moderator at Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444. Phone: 561-279-7790.

Monday, Oct. 9 at 9:30 am, Guest Speaker Nancy J. Cohen, Friends of the Library, Helen B. Hoffman Plantation Library, 501 North Fig Tree Lane, Plantation, FL 33317. Phone: 954-797-2140.

Oct. 19 – 22, Workshop Presenter at Florida Writers Association Conference, Altamonte Springs, Hilton Orlando Altamonte Spring, 350 Northlake Blvd., Altamonte Springs, FL 32701. Phone: 407-830-1985. https://floridawriters.net/conferences/florida-writers-conference-2017/

Giveaway

GiftCards

Enter Oct. 1 -18 to win a $25 Amazon/BN gift card from Booklovers Bench

Newsletter

Sign up now for my latest book news, giveaways, exclusive bonus content, and events. Free book sampler for new subscribers.

 

 

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Posted in Appearances, Author Interviews, Business of Writing, Marketing, The Writing Life | Tagged: , , , | 1 Comment »

Upcoming Appearances

Posted by Nancy J. Cohen on September 18, 2017

I have several upcoming author events. If you’re in the area, I hope to see you in person at one of these sites.

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Saturday, Sept. 23, 4:00 pm, Nancy J. Cohen and Alyssa Maxwell will discuss “Character Growth Throughout a Series.” They’ll sign their new releases, Hair Brained by Nancy J. Cohen and Murder at Chateau sur Mer by Alyssa Maxwell. Refreshments will be served. Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444. Phone: 561-279-7790.

Saturday, Oct. 7, 2:00 pm, “The Indie Experience” panel with Angela Page, Ruth Berge, Elaine Bossik, Joan Cochran, and Nancy J. Cohen as moderator at Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444. Phone: 561-279-7790.

Monday, Oct. 9, 9:30 am, Guest Speaker Nancy J. Cohen, Friends of the Library, Helen B. Hoffman Plantation Library, 501 North Fig Tree Lane, Plantation, FL 33317. Phone: 954-797-2140.

Oct. 19 – 22, Florida Writers Association Conference, Altamonte Springs, Hilton Orlando Altamonte Spring, 350 Northlake Blvd., Altamonte Springs, FL 32701. Phone: 407-830-1985.

Friday, Oct. 20, 9:10 – 10:10 am, Writing the Cozy Mystery with Nancy J. Cohen (Crystal A–B)
Friday, Oct. 20, 2:00 – 3:00 pm, Dredging Up Your Dark Side (Panel – Royal Palm Ballroom)
Saturday, Oct. 21, 9:15 – 10:15 am, Book Promotion on a Budget with Nancy J. Cohen (Crystal D)

Monday, Oct. 30, 6:00 – 8:00 pm, Day-Before Halloween Party and Booksigning. Costumes optional. Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444, Phone: 561-279-7790.

Saturday, Nov. 4, 2:00 pm, “Plotting Made Perfect” with Nancy J. Cohen, Nova Southeastern University, Conference Room 4009 Alvin Sherman Library, 3100 Ray Ferrero Jr. Blvd., Davie, Florida 33314, 954-262-5466 ext. 25466. Advance reservations recommended. http://sherman.library.nova.edu/sites/spotlight/event/plotting-made-perfect-with-nancy-j-cohen/

Please follow along on my Blog Tour for guest posts, author interviews, character guest posts, and giveaways. Comments welcome!

LAST DAY! Enter Here to win a $25 Amazon/BN gift card from Booklovers Bench.

 

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Posted in Appearances, Author Interviews, Business of Writing, Marketing, New Release | Tagged: , , , , | Leave a Comment »

Hair Brained Blog Tour

Posted by Nancy J. Cohen on September 11, 2017

My Virtual Blog Tour starts today to celebrate the release of HAIR BRAINED! Join me at each stop for interviews and guest posts and enter my giveaways. Please support my blog hosts by leaving a comment.

September 11Christa Reads and Writes – BOOK REVIEW

September 11Authors on the Air Global Radio Network – RADIO INTERVIEW (Postponed due to Hurricane Irma)

September 11 – Carla Loves to Read – BOOK REVIEW

September 12 – Mary Cunningham, Author – SPOTLIGHT

September 12 – Book Launch Party – Join me on Facebook 7:00 – 8:30 pm EDT. Fun and Prizes!

September 13 – Florida Weekly – REVIEW

September 14 – Omimystery News – SPOTLIGHT 

September 18 – Cozy Mystery Book Reviews – REVIEW

Tour Banner

September 12 – Laura’s Interests – REVIEW, GIVEAWAY

September 12 – The Pulp and Mystery Shelf – INTERVIEW

September 13 – Socrates’ Book Reviews – REVIEW

September 13 – Readeropolis – SPOTLIGHT

September 14 – Community Bookstop – REVIEW, GIVEAWAY

September 14 – Island Confidential – CHARACTER INTERVIEW, GIVEAWAY

September 15 – Escape With Dollycas Into A Good Book – REVIEW, GIVEAWAY

September 15 – Back Porchervations – REVIEW

September 16 – Brooke Blogs – CHARACTER GUEST POST, GIVEAWAY

September 17 – A Holland Reads –  GUEST POST, GIVEAWAY

September 18 – Deal Sharing Aunt –  INTERVIEW

September 18 – Readeropolis – SPOTLIGHT

September 19 – Cozy Up With Kathy – GUEST POST

September 19 – Bibliophile Reviews – SPOTLIGHT

September 20 – StoreyBook Reviews – GUEST POST, GIVEAWAY

September 20 – Celticlady’s Reviews – SPOTLIGHT

And Don’t Miss These:

OCTOBER 6 – Dru’s Book Musings – “A Day in the Life with Hairstylist Marla Vail” GUEST POST, GIVEAWAY

OCTOBER 13 – Author Expressions – GUEST POST “Going Indie”

 

CLICK TO TWEET

 

GIVEAWAY


Tea Basket Facials Can Be Fatal

ENTER HERE Sept. 11 – 22 for my Grand Prize Giveaway: A tea lovers basket and a signed copy of Facials Can Be Fatal.

 

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Posted in Appearances, Author Interviews, Book Excerpt, Book Reviews, Business of Writing, Excerpt, Marketing, New Release, Reviews | Tagged: , , , , | 20 Comments »

Goodreads Tips for Authors

Posted by Nancy J. Cohen on August 25, 2017

Goodreads has nearly sixty million members and is where readers go to discover new books. In the Goodreads workshop at #RWA17, we learned about different marketing programs for authors and publishers. As an author, you want readers to add your book to their TBR (to-be-read) Shelf. Awareness leads to Shelvings which leads to Sales which leads to Reads. Your goal in doing a Goodreads Giveaway is to raise awareness and get shelvings.

 

Goodreads

Participate in Genre Week when you have the opportunity. Do creative things during this promotion to raise awareness, such as sharing your cover or a book excerpt. Create social media posts to drive readers to your site. Cross-promote with other authors. Run a Goodreads Giveaway during genre week. Offer a newsletter and blog posts to bring people in. Make sure you are subscribed to the Goodreads author newsletter to get notified of these opportunities.

Followers, and not friends, get notified when you have a new release. So tell people to follow you on Goodreads. If you’re doing a Rafflecopter contest, add Follow Me on Goodreads or Add [my book title] to your TBR List on Goodreads. Note what shelves readers are using to categorize your books. You can open a private group where you invite your fans to join and offer them exclusive content.

As for other tools, the Goodreads rep mentioned Kindle ebook giveaways, Daily Deals, Kindle Notes and Highlights, targeted emails and native ads. Some of these are only available to publishers. An ebook giveaway costs money, unlike a print book giveaway.

For my part, I’d recommend signing in as a Goodreads Author (or Librarian), so you can click the Edit Details button on your books and make changes. You can combine editions, choose a default edition, link your series books, or manually enter a new title if it’s available on Amazon. With an Author page, you can list your books and offer excerpts, link to your blog post feed, create events, and more. I’d suggest writing reviews for each book you read so that readers see you as one of their own. Join special interest groups and participate in discussions, but be careful to promote your book only in the sections allowed. Utilize the Ask-the-Author feature. It allows readers to ask you questions in a Q&A format. Do a print book Goodreads Giveaway when you have a new release coming up or to gain attention on a backlist title. So go to Goodreads with a good attitude and get involved.

 

Follow Me on Goodreads

Add Hair Brained to your TBR List

 

CLICK TO TWEET

 

GIVEAWAY

Aug. 19 – 26 Free Mystery Ebook Giveaway: Collect a bundle of 25 mysteries, including Murder by Manicure. CLICK HERE to get your free books.

Book Funnel Aug2017

Don’t want to miss more chances to win? Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

 

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Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , | 6 Comments »

 
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