Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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    Writing the Cozy Mystery: Expanded Second Edition
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    Trimmed to Death

    A Bad Hair Day Mystery

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    Hair Brained, a Bad Hair Day Mystery by Nancy J. Cohen

    A Bad Hair Day Mystery

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    Facials Can Be Fatal

    A Bad Hair Day Mystery

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    Permed to Death

    Bad Hair Day Mystery #1

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Archive for the ‘Self-Publishing’ Category

Writing the Cozy Mystery: Expanded Second Edition

Posted by Nancy J. Cohen on November 12, 2018

I’m excited to announce the release of Writing the Cozy Mystery: Expanded Second Edition.

CSB2

Do you want to write a cozy mystery but don’t have a clue where to start? Or are you in the middle of a story and stuck on the plot? Perhaps you’re already writing a series, and you need tips on keeping your material fresh. Writing the Cozy Mystery will help you develop your characters, establish the setting, plot the story, add suspense, plant clues and solve the crime.

This Second Edition contains more examples; additional writing exercises; expanded sections; and seven new chapters including The Muddle in the Middle, Romance and Murder, Special Considerations for Cozy Writers, Keeping a Series Fresh, Writing the Smart Synopsis, Mystery Movies, and Marketing Tips. You’ll find everything you need to know in an easy-to-read, clear manner to write your own mystery and maintain a long-running series. Recommended for cozy writers, mystery fans, and creative writing classes. Just in time for your holiday gift bags!

“Too many writer’s guides focus on style and how to write; but Nancy J. Cohen’s Writing the Cozy Mystery: Expanded Second Edition doesn’t limit itself to literary mechanics alone. This makes it a highly recommended pick for all levels of writers; from those who enjoy mysteries and need a clearer definition of ‘cozy’ and its applications; to writers already well aware of the genre, but who need tips on how to sustain suspense or sprinkle believable clues throughout a cozy production.” D. Donovan, Senior Reviewer, Midwest Book Review

If you are thinking about writing a cozy mystery, read this book first! Nancy lays out all the necessary steps in an interesting and informative way that is easy to follow. This book was an invaluable tool when I wrote my first cozy. Highly recommended.” Catherine Bruns, USA Today Bestselling Author

“Nancy J. Cohen offers clear examples, practical writing exercises, and friendly advice designed to help the beginning cozy author start—and finish!—a saleable book. Even seasoned cozy writers can find helpful hints for building better characters and story.” Diane A.S. Stuckart, aka Ali Brandon, NY Times Bestselling Author of the Tarot Cats Mysteries

“If you want to write a cozy mystery—or really, any kind of mystery—this is the book for you! Everything you need to know in one handy volume.” Victoria Thompson, Bestselling Author of the Gaslight Mystery Series

Digital Edition: ISBN 978-0-9985317-2-4, $3.99, Orange Grove Press
Print Edition: ISBN 978-0-9985317-3-1, $9.99, Orange Grove Press
Cover Design and Graphic Illustrations by
Boulevard Photografica

Print Pages: 130 pages. Word Count: 28,000 words
Nonfiction – Reference – Writing Guide

Order Your Copy Now: 

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Booksellers and Librarians: This title is available at Ingram.

Note: Amazon will not link the 190+ reviews from the first edition, so I need ALL NEW REVIEWS on the book’s Amazon page. Please take a few minutes to say how this book helped you if you find it a useful read.

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Posted in Fiction Writing, Marketing, New Release, Self-Publishing, The Writing Life | Tagged: , , , , , , | 2 Comments »

After Your Book Launch

Posted by Nancy J. Cohen on October 16, 2018

What should you be doing in the days following your new book release? Promotion doesn’t end when your book launch is over. You’ve tossed the ball into the court. Now you need to keep it rolling. Let’s say you have sent advance reading copies to reviewers and are participating in a blog tour or doing guest posts along the way.

Book Launch

What else can you do? Here are some suggestions:

  • Start a file for Amazon reviews and copy down each review as it’s posted, along with the date and reviewer. Do the same for Goodreads. Repeat for bloggers and other review sites. If you start getting tons of reviews, skip this step and go to item two.
  • Check these names against your personal reviewer list and mark each one as done. Then you’ll know which reviewers followed through so you can approach them with your next release.
  • Send a thank you email to the reviewers on your personal list who have posted.
  • Send a reminder to the reviewers who have not yet posted.
  • You should have already written a page of tweets and posts for your new book. For each reviewer, note their Twitter and Facebook handles. Now pull relevant quotes from these reviews and add them to your Tweet page. Remember to tag the reviewer.
  • Also write a tweet or post for each stop on your blog tour. Tag your hosts and add a link to their site.
  • Set your Twitter posts to rotate automatically at a site like SocialJukebox.com or schedule them ahead of time at Hootsuite. Space out your Facebook posts between your own pages and your groups.
  • Add quotes from reviews to your website.
  • Check your Amazon book’s page. If you don’t see reviews posted by your reviewers, you can add them as quotes via Amazon Author Central.
  • If you are doing a blog tour, return daily to each site and respond to comments. Leave your own comment thanking the host for having you there.
  • Get the specific URL for each post about your book and update it on your Appearances page. Shorten the link for tweets.
  • If you’re running a contest, don’t forget to mention this to your followers.
  • Remember to promote your friends’ books and retweet their posts so it’s not all about you.
  • If you’re doing concurrent sales on your other books, you’ll need to advertise these as well.
  • Gauge the effectiveness of the newsletter you sent out the day of your book release. Update your mailing list by removing bounces and unsubscribes.
  • If you boosted your Facebook post, was it effective? How many engagements and clicks did you get?
  • Keep meticulous records so that when you have another release, you can contact the reviewers who posted about your book and drop the people who got an advance copy but never responded. Then you can seek new readers to fill in the gaps.

I’m sure you can think of many more activities you’re doing in the couple of weeks following your book release. It’s a busy time when the pace seems relentless, but it will ease off. You’ll have to keep the promotional ball rolling, but at least it’ll be more of a steady pace than a race. What would you add to this list?

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Posted in Book Reviews, Business of Writing, Marketing, New Release, Self-Publishing, The Writing Life | Tagged: , , , | Leave a Comment »

The In-Between Game

Posted by Nancy J. Cohen on May 11, 2018

What do you do when you’re in between books but you have too much going on to start the next novel? You might be waiting to hear back from your editor or beta readers or cover designer if the book is done.

Between Books

I’m in this situation now. I have four projects pending release but am in a holding pattern until I hear back from various sources. As I write this piece, Body Wave Audiobook is complete and waiting publication by Audible. Trimmed to Death is awaiting feedback from beta readers and a mockup design from my cover artist. Hairball Hijinks, a short story that includes an epilogue to Hair Brained, will include a teaser chapter from Trimmed to Death, so this one has to wait until there’s a pre-order link for that title. And Writing the Cozy Mystery: Expanded Second Edition uses examples from Trimmed to Death so is best to come after that title is published.

In the meantime, I don’t want to get involved in plotting the next project. Instead, I am spending time on some of the following activities. Here are suggestions for what you can do when you’re in a similar holding pattern before a new release and you don’t want to work on another book:

· Prepare your book launch announcement

· Write all the blogs for a blog tour

· Do an optional book trailer as a bonus for your readers

· Start a Pinterest storyboard for your new release

· Prepare for speaker engagements with handouts and PowerPoint presentations

· Update your reviewer list by marking which people reviewed your last title

· Review your front and back materials for each indie book project

· Determine if you’ll have an online launch party and plan ahead for this event

· Update your mailing list and work on your next newsletter

· Create memes relating to your new book

· Write a Reader Discussion Guide for book clubs

· Update your bio on all social media sites

If you’d rather engage in brainless activities for a break, you can always clean out old files, update your blog index, rearrange your online photos, or go through the stack of papers in your to-do pile. As soon as your book is ready to go, you’ll be plenty busy. So take advantage of this lull while you can.

What else do you do in between book projects, besides doing preliminary research and jotting down plot ideas for the next story?

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Posted in Business of Writing, Fiction Writing, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , | Leave a Comment »

FWA Conference Recap – Book Marketing

Posted by Nancy J. Cohen on November 3, 2017

Besides giving my own talk on “Book Promotion on a Budget” at the Florida Writers Association 2017 conference, I sat in on a couple of other presentations about book marketing. Here are some of the main points I gleaned. Any errors are due to my misinterpretation.

If your book isn’t selling, you may need to:

Change the cover

Get more reviews
Write a letter to readers asking for reviews.
Continue to acquire reviews for backlist titles.
Aim for 100 reviews on Amazon to make an impact.

Evaluate your Amazon page
Check your keywords and categories.
Keyword strings work better than single keywords.
Note the sales rank of each category.

Examine your social media influence
Do you need to increase your engagement? This matters more than the number of followers.

Put your book out in multiple formats, not ebooks alone. Consider print and audiobooks.

Is your book in the right genre?

How relevant is your backlist title? Does it need an update and a fresh cover?

Are you marketing your book to the right audience?

Practice ebook price rotation. Ideal ebook pricing is $2.99 to $5.99. Shuffle your books in and out of sales promotions.

Plan a promotional campaign that includes Publicity, Online Promotion, Events, and Multimedia.

GIVEAWAY

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Posted in Business of Writing, Marketing, Self-Publishing, The Writing Life, Writing Tips | Tagged: , , , | 4 Comments »

Goodreads Tips for Authors

Posted by Nancy J. Cohen on August 25, 2017

Goodreads has nearly sixty million members and is where readers go to discover new books. In the Goodreads workshop at #RWA17, we learned about different marketing programs for authors and publishers. As an author, you want readers to add your book to their TBR (to-be-read) Shelf. Awareness leads to Shelvings which leads to Sales which leads to Reads. Your goal in doing a Goodreads Giveaway is to raise awareness and get shelvings.

 

Goodreads

Participate in Genre Week when you have the opportunity. Do creative things during this promotion to raise awareness, such as sharing your cover or a book excerpt. Create social media posts to drive readers to your site. Cross-promote with other authors. Run a Goodreads Giveaway during genre week. Offer a newsletter and blog posts to bring people in. Make sure you are subscribed to the Goodreads author newsletter to get notified of these opportunities.

Followers, and not friends, get notified when you have a new release. So tell people to follow you on Goodreads. If you’re doing a Rafflecopter contest, add Follow Me on Goodreads or Add [my book title] to your TBR List on Goodreads. Note what shelves readers are using to categorize your books. You can open a private group where you invite your fans to join and offer them exclusive content.

As for other tools, the Goodreads rep mentioned Kindle ebook giveaways, Daily Deals, Kindle Notes and Highlights, targeted emails and native ads. Some of these are only available to publishers. An ebook giveaway costs money, unlike a print book giveaway.

For my part, I’d recommend signing in as a Goodreads Author (or Librarian), so you can click the Edit Details button on your books and make changes. You can combine editions, choose a default edition, link your series books, or manually enter a new title if it’s available on Amazon. With an Author page, you can list your books and offer excerpts, link to your blog post feed, create events, and more. I’d suggest writing reviews for each book you read so that readers see you as one of their own. Join special interest groups and participate in discussions, but be careful to promote your book only in the sections allowed. Utilize the Ask-the-Author feature. It allows readers to ask you questions in a Q&A format. Do a print book Goodreads Giveaway when you have a new release coming up or to gain attention on a backlist title. So go to Goodreads with a good attitude and get involved.

 

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GIVEAWAY

Aug. 19 – 26 Free Mystery Ebook Giveaway: Collect a bundle of 25 mysteries, including Murder by Manicure. CLICK HERE to get your free books.

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Posted in Business of Writing, Conferences, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , | 6 Comments »

RWA17 Workshop Recap – iBooks

Posted by Nancy J. Cohen on August 18, 2017

Amy Atwell from Author E.M.S. gave this workshop at #RWA17. Note that iBooks is in 51 countries and it’s the number two online book retailer in the U.S. Keep in mind that iBooks is the default reading app on all Apple devices. How can you get your book there if you are indie publishing? You could go through a third-party aggregate such as Pronoun, D2D, or Smashwords. Or you can set up your own publisher dashboard with iTunes Connect. Customers buy your book via the iTunes or iBooks app. For uploading books, you need iTunes Producer and a Mac computer. You can hire a formatter who does these uploads or go through one of the aggregates if you don’t own an Apple computer. Once your book is uploaded directly, you can go into your dashboard from any device. If you are doing the upload (or your formatter is doing it for you), you will need an ISBN number for your ebook. If you move a book later from an aggregator to direct upload, you’ll lose rankings and reviews.

Ereader Device

Disclaimer: These notes are subject to my interpretation. Any errors are mine.

Reasons for failure to Upload may be because your epub file isn’t properly validated. Your coding may not match Apple’s requirements. If you’re using epub3 format, it may need versioning info. For Versioning, you add data on what’s new, such as an excerpt or a bonus scene. Readers who have bought your book will be alerted that a new version is available.

Other reasons for error messages might be that your image is too big; you’ve added links to other retailers; you have improper use of iBooks branding; you’ve mentioned a sale or discount in the book’s description; or you haven’t filled in the right primary category.

You can put a sale start and end date. You can do preorders up to a year in advance.

To attract readers, try offering a sneak preview for iBooks fans only. Make use of the free download codes per title. Ask readers if they want to be notified of new releases or sales of your iBooks titles.

Send a request for your series to be linked once you have at least 3 consecutive titles available.

Useful tools include iTunes Link Maker, the Affiliate program, banners and widgets with links to your affiliate code.

Also note that when you do tweets about your books, use #iBooks instead of #iTunes.

For more tips on iBooks, see my previous blog on iBooks Tips for Writers.

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LAST DAY! Enter Here to win a $25 Amazon/BN gift card from Booklovers Bench

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RWA17 Workshop Recap – Attracting Readers

Posted by Nancy J. Cohen on August 14, 2017

At the #RWA17 conference, I attended several sessions that told us how to attract more readers. See my post on building Mailing Lists below if you’ve missed that one. Again, these conference notes are subject to my interpretation. So let’s look at some of the suggestions.

Reader

Respond to readers by replying to their emails, tweets, and Facebook posts. Mention their name in your response. Tag them if you want to catch their attention. You want to turn “cold” leads into customers, then fans, then friends, and finally into ambassadors.

Use social media tools to get your message across several platforms. Check out https://meetedgar.com/ for managing social media posts. It allows you to schedule posts across several sites. For limited time posts, you can set expiration dates. Another site is https://www.socialjukebox.com/. This allows you to set automated tweets and also link to Facebook and LinkedIn. I use this one and it’s a great time-saver. Resharing your evergreen content keeps your social profiles active and gives your posts more exposure.

Post regularly and vary the content of your posts. Do #ThrowbackThursday (old photos) and #TGIFriday (plans for weekend). Always include hashtags on your tweets and Instagram posts.

Involve your readers. Bring them into the creative process. Ask for opinions on cover art or book titles. Ask which secondary character they’d like to see in your next book.

Video is popular on social media and so are photos. Try Facebook live video or adding photos to a post. It will have a higher organic reach. Boost your posts. Share to a page or group. Link your Instagram posts to show up on Facebook and Twitter. Establish your brand on Pinterest.

Upselling counts in the book market. Offer new mailing list subscribers a freebie then say that for only $X, they can get the next book. Utilize drip mailing campaigns to this purpose. At each step, you’re offering something new.

Maximize your social media channels. Facebook ads were discussed along with other ways to get newsletter signups using widgets and links to your opt-in form. Use pinned tweets when you want to advertise a new release or giveaway. Invite interactors to Like your page. Participate in Goodreads and join special interest groups on the different sites.

Pricing and Sales. Indie authors can run sales campaigns on more expensive books at other platforms like iBooks. Ninety-nine cents may be better than free in a campaign because you’ll rank in the sales charts, and readers are more likely to read a book they paid for than a freebie. Although, I have to say I’ve found new authors from free books offered on BookBub and at The Fussy Librarian. Then I’ve gone on to buy their entire series. Sales of your backlist titles can carry over to your frontlist (new) titles.

Cutting Edge Technologies like apps and Facebook Messenger ads could become more important. Offer a free book or chapters via Messenger as part of a drip campaign. Build your Messenger subscribers, but your newsletter mailing list should still come first.

Use Multiple Points of Entry. Offer readers full-length novels, short stories, novellas, spinoffs, mini-series within a series, sample chapters.

Diversify your Book Formats with ebooks, print, and audio. Do box sets with your own series. If you do a group promo with other authors, make sure the story you offer relates to your series.

Cross-Promote with other Authors using the sites mentioned in my Mailing List post or with your own “lifeboat” team. Newsletter swaps are becoming more popular. You mention each other’s new releases or sales in your respective newsletters.

Do what you can, and don’t stress over the guilt that you’re a slacker compared to others who are doing a gazillion more promotional activities than you are. Recognize your limits but strive to learn something new. Set business goals each year along with your writing objectives. Do one new thing at a time. Then it won’t seem so overwhelming.

What other techniques would you suggest to gain readers? As readers, how do you find new authors to read?

For my conference photos, Go Here. https://www.facebook.com/NancyJCohenAuthor

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GIVEAWAYS

Crime Fiction Giveaway, Aug. 7 – 14 LAST DAY!
Enter Here to win 40 crime fiction novels and a Kindle Fire. My revised Author’s Edition of Highlights to Heaven ebook is included.

Booklover’s Bench Giveaway, Aug. 1 – 18
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Year-End Review

Posted by Nancy J. Cohen on December 28, 2016

Year-End Review of Writing Goals

As 2016 comes to a close, it’s time to review what you’ve accomplished as a writer and what goals you’ll carry forward to the following year. Aside from my personal goals of eating healthier, exercising more, and spending time with family, I set career goals. These are further divided into creative and business objectives. So let’s see how I’ve done.

Goals

WRITING GOALS

· Finish Hair Brained, #14 in the Bad Hair Day Mysteries – IN PROGRESS.

· Publish Permed to Death revised Author’s Edition (Bad Hair Day #1) – DONE.

· Commence audiobook process via ACX, starting with Permed to Death – DONE.

· Revise backlist mystery titles Highlights to Heaven, Died Blonde and Dead Roots – INCOMPLETE. I’ve finished Highlights to Heaven, and it’s set for release in January. The others will carry over into the new year.

BUSINESS GOALS

· Enter Peril by Ponytail in writing contests – DONE. This title won third place in the Arizona Literary Awards. 

· Consider bundling books 1-3 in the Bad Hair Day series as a box set for the holidays – NOT DONE. This goal has been set aside until all nine of my original titles from Kensington are available in revised Author’s Editions.

· Hold launch parties for each reissued backlist title and for the audiobooks – DONE.

· Plan promo campaign for Facials Can Be Fatal to be released Feb. 22, 2017 – IN PROGRESS. I’ve scheduled my blog tour, sent ARCs to reviewers, done the book trailer, and held a Goodreads giveaway. There’s more to do.

· Engage with readers via newsletter, blogs and social media sites – ONGOING.

· Learn how to put my lectures on Power Point – DONE. I am proud of this one. I try to learn something new each year, and this was it.

Extra Accomplishments

I edited and published Florida Escape by Harry I. Heller. This is my father’s account of his 1935 journey to Florida and the adventures he experienced during the state’s simpler days. Excerpts from Florida Escape are used in Facials Can Be Fatal, so now the true historic tale is available to readers in ebook format.

I wrote Haunted Hair Nights, a Bad Hair Day mystery novella. This was published first in the Happy Homicides 4: Fall into Crime anthology and later as a standalone edition in print and digital formats.

So even though 2016 didn’t see any releases from Five Star, I published the following:

March 4, 2016: Permed to Death Author’s Edition
June 7, 2016: Florida Escape by Harry I. Heller
June 27, 2016: Permed to Death Audiobook
Aug. 29, 2016: Happy Homicides 4: Fall into Crime
Oct. 13, 2016: Haunted Hair Nights
Nov. 7, 2016: Hair Raiser Audiobook

I’d say that’s pretty good, wouldn’t you? CLICK TO TWEET

Resource: https://thewritelife.com/year-end-review-for-your-writing/

Did you accomplish all you’d set out to do this year?

 

 

 

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Audiobooks with ACX – Production

Posted by Nancy J. Cohen on July 21, 2016

Audiobooks with ACX – Production

This is part 4 of my series on Audiobooks with ACX. After you have hit the “Approve Audiobook” button, ACX will instruct you to pay your narrator, if you are paying per finished hour. The payment due is based on the finished length. Once you send the funds via the narrator’s preferred method, click on the button for “I sent xxx to my producer.”

When the producer confirms payment has been received, ACX and Audible will conduct a quality assurance review and prepare the title for retail sale. This can take up to two weeks.

Here’s an idea of how long this all takes from my timeline. My narrator was pretty fast and responded promptly to requests for changes. Hopefully, you’ll find someone just as responsive.

Posted Book Profile on April 12, 2016
First Audition Received on April 18, 2016
Received my narrator’s audition on May 2, 2016
She accepted my offer on May 3, 2016
Final Files Loaded on June 9, 2016
I approved Final Files on June 11, 2016
Production: 7 hours, 14 minutes, 24 seconds
Narrator confirmed payment
Six days later – Audiobook Release

There’s no warning when the audiobook will appear. I got an email from ACX that said: “Permed to Death (The Bad Hair Day Mysteries Book 1) is now on sale at Audible, and it will be available on iTunes and Amazon within the next few days.”

Two days later, I also received my 25 free download codes that can be used for soliciting reviews.

If you have friends or relatives who have never received a book from Audible, you can send them a copy for free from your audiobook’s page on Audible. There’s a button for this purpose. This helps you save some of your codes for better use.

Now it’s time to start on your marketing plan.

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PERMED TO DEATHaudio (320x320)

Permed to Death audiobook, book #1 in the Bad Hair Day Mysteries, is now available at Audible, Amazon, and iTunes. Narrated by the talented Mary Ann Jacobs from Voice Over Visions. Hairstylist Marla Shore is giving grumpy Mrs. Kravitz a perm when her client dies in the shampoo chair. If that isn’t enough to give her a bad hair day, handsome Detective Dalton Vail suspects Marla of poisoning the woman’s coffee creamer.

Audible: http://adbl.co/293g3Lk

iTunes: http://apple.co/299427t

Amazon: http://amzn.to/294EC94

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Giveaways and Bargains

July 1-31
Body Wave (Bad Hair Day Mystery #4) is on sale for $1.00 at
Smashwords until July 31. Coupon Code SSW75. Marla the hairstylist goes undercover as a nurse’s aide to help solve the murder of her ex-spouse’s third wife.

July 11-Aug 8
29 Days of Summer – Cozy Mystery Giveaway
Join our summer celebration and enter to win more than 40 cozy mysteries from an amazing collection of authors, PLUS a Kindle Fire!
Click Here to Enter

July 28
Killer Knots original edition ebook will be on sale for ONE DAY ONLY on July 28 for $2.99. Mark your calendars now. Available at most online retailers.

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