Nancy's Notes From Florida

Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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Posts Tagged ‘Business of Writing’

Setting Goals

Posted by Nancy J. Cohen on January 4, 2016

Happy New Year! It’s time to look forward to what we hope to accomplish in the coming months. Every year, I set goals and separate them into the creative and business aspects of writing. So here are my goals for 2016.

You’ll note there’s only one new book in the mix. I still need several months to finish this story and polish it before submission. Then I plan to continue revising my backlist titles and get them into audio. I’ll have a big learning curve involved with the audio process using ACX. I have to learn how to attract a narrator, what qualities to look for in choosing one, how to evaluate each chapter as it’s done in audio, and where to promote audio books. This process is apt to take quite a few months, at least for the first time until I know what I’m doing.

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I’ll also have a steep learning curve if I decide to bundle my first three revised backlist titles into a box set. This involves cover design, formatting, scheduling, pricing, and promotion. It promises to be a time-consuming venture should I go this route, but it could be a bonus for readers. What do you think? Is this something that might interest you?

Plus, I need to spend more time on exercise in 2016 and less time in the chair. That’s a prime goal for the new year. So here’s a glimpse of what’s on my list.

Goals

 

WRITING GOALS

Finish and Submit Hair Brained, #14 in the Bad Hair Day Mysteries.
Publish Author’s Edition of Permed to Death, #1 in the Bad Hair Day Mysteries.
Commence audio book process via ACX, starting with Permed to Death.
Revise backlist mystery titles Highlights to Heaven, Died Blonde and Dead Roots.
Learn how to write short fiction.

BUSINESS GOALS

Enter Peril by Ponytail in writing contests.
Learn about box sets. Consider bundling books 1-3 as a special offer.
Hold launch parties for each backlist Author’s Edition and audios.
Plan promo campaign for Facials Can Be Fatal to be released Feb. 2017.
Keep up with quarterly newsletter, blogs and social media.

Have you set your objectives yet for 2016?

Contest!
Enter January 1-18 to win a $25 Amazon/BN gift card from Booklover’s Bench: http://bookloversbench.com/contest/

Posted in Business of Writing, Marketing, Self-Publishing, The Writing Life | Tagged: , , | 2 Comments »

2015 in review

Posted by Nancy J. Cohen on December 31, 2015

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 11,000 times in 2015. If it were a concert at Sydney Opera House, it would take about 4 sold-out performances for that many people to see it.

Click here to see the complete report.

Posted in Business of Writing, Florida Musings, The Writing Life, Uncategorized | Tagged: , , | Leave a Comment »

Writing Goals Met

Posted by Nancy J. Cohen on December 30, 2015

It’s traditional at the end of the year to revisit what we’ve accomplished and to set new goals for next year. So I dug up my goal list for 2015. Let’s see what actually got done.

WRITING GOALS

Finish and Submit Facials Can Be Fatal, #13 in the Bad Hair Day Mysteries. (DONE. This title is scheduled for release on February 22, 2017.)

Revise backlist mystery titles, starting with Hair Raiser, Murder by Manicure, and Body Wave. (DONE. These titles are available in ebook and print formats.)

Commence audio book process starting with Permed to Death. (Not Done. Move to 2016.)

Hire editor for two standalone mysteries and consider bundling them as a box set. (Not Done. Move to 2016)

Begin plotting #14 in the Bad Hair Day Mysteries. (DONE. I’m more than halfway through writing Hair Brained.)

Consider timeline for writing books #4-6 in the Drift Lords Series. (Not Done. Postponed indefinitely.)

BUSINESS GOALS

Hold launch party for each backlist title as the revised Author’s Edition is published. (DONE.)

Plan promo campaign for Peril by Ponytail, #12 in the Bad Hair Day Mysteries, due out Sept. 16. Plan contests, buy ads, order swag, set up blog tour, write newsletter, plan launch party. (DONE.)

Enter books in writing contests. (IN PROGRESS. Now entering Peril by Ponytail.)

Keep up with quarterly newsletter, blogs and social networking sites. (DONE.)

Finish Line

How about you? Did you get done all you’d set out to do?

 

Posted in Business of Writing, Fiction Writing, The Writing Life | Tagged: , , , | 2 Comments »

Marketing Tips from Book Publicist

Posted by Nancy J. Cohen on November 24, 2015

Maryglenn McCombs, book publicist, spoke at the recent Florida Chapter of MWA meeting. These are my notes from her speech.

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“Publishers are looking for authors who have platforms.” How do you get one?

  • Join professional writers’ groups and get involved. Besides the Mystery Writers of America and Sisters in Crime, Maryglenn mentioned Crime Writers Association of North America, Independent Book Publishers Association, and StoryCircle.org.
  • Attend conferences and get connected with other people in the industry.
  • Ask your writer friends for endorsements. Make sure they are recognizable names in your genre.
  • Write a good book.
  • Have a professional product so that you’re taken seriously.
  • Also: Write a blog; comment on other authors’ posts; become active on Facebook and Twitter; share news and interesting articles.

Maryglenn mentioned that an off-press date is when the printing is finished, but it’s different from the release or pub date when the book is available for sale. If you can do it, time your pub date with an event or holiday. For a historical, you can set the release date around an event or a particular date in history.

Aim for review coverage at or after the book is available for purchase. Reviews any earlier are not helpful. The exception is trade media that serve bookstores and libraries.

Readers read. Radio people listen. TV viewers watch. So how do you reach the readers?

“Book promo is a marathon, not a sprint.” Three to six months ahead of your pub date, send info to syndicated reviewers, consumer print media, trade media, and larger online outlets such as:

The Freelance Star
The Bismarck Tribune
Mysterious Reviews
Mystery Fanfare
Stop You’re Killing Me

Promote your book for up to one year after its release. Target local media, alumni groups, newspapers where you grew up, niche markets relating to topics in your book, other groups where you’re a member, media in the town where your book takes place.

Share your news if you win an award, your book goes into a second printing, or you sell more rights.

Have available advance reading copies in print and digital formats; a jpg of your cover in 96 dpi and 300 dpi; a professional headshot; a website with your contact info; a one-page press release or media sheet with your book’s data; a 175 word or less story blurb; web links, and an author bio. “Brevity is the soul of wit” for press releases and pitches. Also prepare your elevator pitch.

To find reviewers, look for similar titles and Google them for reviews and media coverage. When contacting reviewers or press people, cast a wide net. Do your research ahead of time and address the proper person by name. Be polite, but also be persistent. Follow the submission rules on blogs and review outlets. Be accommodating to their requests. Do not ask a reviewer to send you a copy of the review. It shows you’re not reading her posts. Follow their sites and leave comments to maintain a relationship. Send a follow-up thank you for a review and ask the reviewer’s permission to use quotes from it. What counts is how you react after media coverage. Always say thank you, even for a bad review. i.e. “It’s feedback like this that will make me a better writer.”

What Works

Print Media
Launch Parties
Steady Media Coverage
Personal Contact with Booksellers
Starred Reviews
Winning Awards or Being Nominated
Big Endorsements
Your book put on “Best of…” Lists or Gift Guides

What Doesn’t Work

Radio Tours
Bad Covers
Lengthy Book Tours
Book Trailers
Mass Mailings
Swag and Gimmicks
Asking Readers for Amazon Reviews
“Buy my Book” Social Media Tactics. Share your real news, research tidbits, history of a region, writing tips. Work on social media for up to thirty minutes twice a day. Be engaging and play nice.

Seek “evangelists” or fans who will tell everyone about your book. But don’t let them manipulate posts online as that’s unethical. You want people who will tell their friends and book clubs about your work, hand out your bookmarks, and recommend your titles.

Disclaimer: These statements are my interpretation and any errors are my own.

Here I am with Kathryn DePalo and Kat Karlton aka Karen Kendall.

Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , | 10 Comments »

Self-Discipline

Posted by Nancy J. Cohen on November 19, 2015

You can’t complete a full-length novel without a strict code of self-discipline. Imagine all the distractions we have throughout the day. How can a writer put these aside to focus intently on a book? How can we face a blank page each day, knowing we have to fill in the words? How can we concentrate day after day, month after month, on the same story until it’s done?

It takes immense self-discipline. You can train yourself to do it. First, you must set an attainable goal. Don’t think about the 300 page manuscript you have to complete or the 80,000 minimum word count. Consider how many pages you can reasonably complete each day. Set a daily goal. Determine what time of day is your most creative and set your starting hour. You will complete your pre-writing rituals and get down to business each day…when?

Now consider how many days per week you’ll be able to get this done. Do you want a five-day work week with weekends off? Or do you have a day job, so you have to binge write on weekends? How about allowing for doctor appointments, lunch with friends, and business meetings? Now set a weekly goal.

Use your tabulations from above to figure out your monthly projections. Then set monthly goals.

Beyond all this is the deadline you set for the first draft. Always leave leeway for sick days or vacations or unexpected visitors from out of town. When is your expected completion date?

Keep in mind that these deadlines are somewhat variable. Let’s say you’ve set five pages per day as your attainable goal. One day you might write two pages. Another day you might write seven pages. But your overall goal is twenty-five pages per week. As long as you reach the weekly goal, you’re okay.

Now comes the hard part. You need to practice BICHOK: Butt in Chair, Hands on Keyboard. You must do this day after day, no matter how tedious it becomes. Progress may seem slow, but even if you complete two pages a day, you’re moving forward. That’s the important thing. Do not stop to revise your work. You can fix it after it’s done. Keep moving ahead.

woman computer

Non-writers don’t realize how hard it is to accomplish these goals. It’s easier to make plans with friends, play on Facebook, or do the household projects you keep putting off. You’d rather do a hundred other things than stick to a writing schedule. But the only way you’ll write that book is through sheer determination. You WILL do it despite temptation.

So set your goals, grit your teeth, and get your butt in the chair. You’re allowed to take an exercise break, but then sit back down and finish your daily goal. When done, you can have the reward of checking your email and social media and going out to have fun. The next day, it starts all over again. Put on those blinders while you write and keep going full-speed ahead. Many people say they want to write a book. Only a true writer at heart will finish one after the other.

What’s your method for getting the work done?

Posted in Business of Writing, Fiction Writing, The Writing Life | Tagged: , , , , , | 14 Comments »

Getting a New Computer

Posted by Nancy J. Cohen on September 8, 2015

Are you struck with terror at the thought of getting a new computer along with upgrading your operating system? If you’re like me, you’ll put off this transition and expense as long as possible. When you start getting the blue screen of doom, however, it’s no longer avoidable. You have to upgrade or risk losing your files along with functionality.

My computer guru tried to fix the errors popping up. When he said the system was too screwed up to repair, my heart sank. I knew what that meant. Even though he’d given me a new hard drive two years ago when the original failed, this Dell desktop was five years old. Time for a new model.

I hate changing computers as much as I hate getting my teeth drilled. It’s a painful process. Yet over the years, I’ve developed a methodology. I’ll share it with you in case this information is useful to others.

woman computer

Back Up Your Material

You can never have enough backups. Use online backup services, thumb drives, external drives, or whatever other means you have at your disposal. Put one of your backup drives in another location or carry it around in your purse in case your house burns down while you are out. Plan for disaster by keeping multiple copies of your files in different locations. Print out your passwords as well so you have a guide handy when you go to sign into your sites anew.

Back up your data files, your music, your photos, and your videos. Don’t forget to back up your email inbox and contacts, and your browser favorites/bookmarks. Unless you have a mirror image service, you can’t back up your programs. These you’ll have to reinstall one-by-one.

Prepare Your Programs

Make note of which programs you use and write them down on a list. See if you have a disk and a key code, or if they’re downloadable from the Internet. Gather your original disks in one place. Also make sure you have your Internet connection info handy, like your modem and router settings and wireless password. Things will go faster if you don’t have to hunt for this information.

Hire a Geek

If you can’t do it yourself, hire a pro who can copy the data off your machine and transfer it to the new one. Do not disconnect your old computer until he has copied the material he needs.

Write Down the New Specs

Note all the specs of your new machine, including model and serial number, as listed on the box. Write these down on a piece of paper. You’ll need them when registering the new device.

Name Your Computer

Make note of the name of your old computer. You might want to name the new one the same thing for networking purposes if you have a home network.

Disconnect Dropbox

If you use Dropbox, the day of installation, sign into your account online and disconnect your old machine from the program. This is to ensure that Dropbox doesn’t read your suddenly missing files as deleted.

Here’s a tip. Periodically, I’ll “send” my dropbox files to my hard drive for a duplicate backup. Carbonite will then back up these files. That’s probably why I have so many copies of the same folders on my new machine. Better many than none. I’ll clean them up when I have time.

Reinstall Your Programs

Once your new machine is up and running, reinstall your programs. Here are some of the ones I’ve had to reinstall: Microsoft Office, Dropbox, Firefox, Adobe Reader, APC Power Chute, Norton Security Suite, Carbonite, iTunes, Dragon, Windows Live Essentials (I use Photo Gallery for photo management, Movie Maker for my book trailers, and Live Writer to upload my blogs), Skype. You don’t realize how many programs are installed on your computer until suddenly they’re no longer present. Then you have to reconfigure each one. Oh, joy. How easy it was when you could just use your computer without having to think about it. Establish the path for your new backups. Are Outlook, Dropbox, and Carbonite backing up what they should? Where are the data files in Explorer?

Verify Your Data

Make sure everything is there that should be there. If it’s not, copy from your backup drives. Check for duplicates or missing files. Between my computer guru’s transfer of my data and my own, I’ve ended up with three different folders labeled “My Documents.” I have yet to sort these out and remove duplicates. Then my latest video trailer and some of my music files were missing. I found them on my backups, but it’s possible other items might have disappeared that I won’t notice until I need them.

Reset Your Automatic Backups

If you have an online backup service like Carbonite, it freezes the program after you install it and connect to the new machine. This is so you can restore any missing files before Carbonite starts all over again. It erases your old data 30 days from restart.

Fine Tune Your Machine

Configure your screen saver, monitor brightness level, background desktop image, and icons to make the display comfortable. These little things can be unsettling until they’re resolved. Adjust the sounds. Do you want to hear a noise every time you get an email?

So far I like Windows 10. I’ve upgraded from Windows 7, and I don’t find it difficult to locate things. I’m ignoring the tiles and just have icons on my desktop. This upgrade wasn’t such a big deal. And the new machine is faster with much more memory, so that part is good. It’s reconfiguring everything and sorting out the files that confuse me. But I’m up and running, and that’s what counts. The world will settle into place once things function smoothly and I no longer have to think about the mechanics. So give your reliable machine a pat and tell it you’re grateful for its continuing operation.

What tips have you found helpful when changing computers?

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Contest Alert!

Win a Collectible Handcrafted Porcelain Drummer Doll or one of two runner-up prizes – a pair Arizona crafted earrings and a signed paperback of Hanging by a Hair. I bought the doll while in Arizona doing research for Peril by Ponytail. If this link doesn’t take you to the direct page, scroll to bottom. Enter Here

Enter to win a $25 Amazon/BN gift card from Booklover’s Bench.  Check out our other features, including a weekly Let’s Talk discussion with our authors.

 

Posted in Business of Writing, Technology, The Writing Life | Tagged: , , , | 8 Comments »

Freddie Award for Mystery Writers

Posted by Nancy J. Cohen on August 31, 2015

Freddie Award for Writing Excellence

The Florida Chapter of Mystery Writers of America (FMWA) is proud to announce the Freddie Award for Writing Excellence competition.

FMWA

Designed to recognize outstanding unpublished mystery writers and novels, Freddies will be awarded to winning contestants in two categories, HARDBOILED and TRADITONAL. Hardboiled entries may include Suspense, Thriller, Espionage, Police Procedural, and Private Eye mysteries. The Traditional category is for Whodunit, Cozy, Amateur Sleuth, Legal/Medical, and Historical novels.

Submissions will consist of the first 20 pages of an unpublished mystery manuscript. All will be scored by published authors, and the top five entries in each category will be read by an acquiring editor or agent. Freddie winners will be announced at Sleuthfest 2016, February 25-28, in Deerfield Beach, FL.

Entries may be submitted electronically beginning August 15, 2015. Deadline for entry is October 15, 2015. The entry fee is $20 for FMWA members, $25 for Mystery Writers of America (MWA) members, and $30 for non-members.

For complete rules and category descriptions, and/or to enter the Freddie competition, visit the FMWA contest web page: http://mwaflorida.org/contest/ . To learn more about how to join MWA or to register for Sleuthfest, visit the FMWA main site at http://mwaflorida.org/.

 

Posted in Contest, Fiction Writing, The Writing Life | Tagged: , , , | Leave a Comment »

Amazon Reviews

Posted by Nancy J. Cohen on June 22, 2015

According to some recent online posts, Amazon is changing the way it will be rating reviews.

“The new system will give more weight to newer reviews, reviews from verified Amazon purchasers and those that more customers vote up as being helpful.”

As an author, I find this promising. Recently I have revised three of my backlist titles. Some of those earlier reviews from the original books are less than stellar. I’d like to see new readers overwhelm the airwaves with positive raves about my revised and updated editions. And I certainly wouldn’t mind if Amazon removed some of those low-rated earlier posts that say my writing should have been better edited. Because those reviewers are right. My earlier editions did need more work, which I can only now see from the perspective of 15 years later.

Permed to Death, book one in my Bad Hair Day series, is a prime example. It’s full of exclamation marks and other new author mistakes. Open Road Media has put this title for sale at $1.99 this month only. This is great since it’ll attract new readers to my series. But I hope they keep in mind this is my first mystery and understand that my writing has steadily improved over the years. Some kind reviewers, who enjoyed the story, have remarked that it’s the first in the series and should be judged that way. Earlier reviewers haven’t been so accommodating. Hence my eagerness to produce revised and updated editions.

I need reviews for these new Author’s Editions so they can supersede the earlier ones. If you have read Hair Raiser, Murder by Manicure, or Body Wave in their revised formats, please post a customer review at Amazon, and also at Goodreads or BN if you go to those sites. These books are all on sale now for $3.99.

You can also go to an author’s book pages on Amazon and click on Has This Review Been Helpful to You? Click Yes if you feel it’s a decent review or No if it bashes the book and you don’t agree. Some low ratings may be justified but others are unusually cruel, like one star reviews that say, “This is the worst book I’ve ever read,” or “Author needs work” or “Painful to read.” Be fair. If you think the writeup applies, click yes. If not, click no. And is this true of newer editions? We’re not asking for all good reviews, only fair ones.

Please consider leaving a review for any of my new titles you pick up. Your post might encourage someone else to buy my book. And the more books that sell from the frontlist, the more the publisher will be inclined to acquire the sequel.

You count as a reader, now more than ever before in the publishing industry. Use your power to help your favorite authors.

Follow me on Amazon and find my books: http://amzn.to/1BYmuXE

More articles on the Amazon Update:

http://www.theverge.com/2015/6/20/8818621/amazon-reviews-system-changes

http://www.cnet.com/news/amazon-updates-customer-reviews-with-new-machine-learning-platform/

http://recode.net/2015/06/20/amazon-upgrades-its-review-software-keeps-banana-slicer-reviews-intact/

Posted in Book Reviews, Business of Writing, Marketing, The Writing Life | Tagged: , , , , , | 12 Comments »

Book Promotion Countdown

Posted by Nancy J. Cohen on May 29, 2015

Have you sold a book and now you’re panicking about what to do? Does the thought of book promotion strike terror into your writer’s heart? Here are some guidelines to keep you straight on the road to self-promotion. Or if you are a seasoned author, use it as a quick checklist of things to do. Always remember to be courteous, to avoid clogging the loops with your constant pronouncements, and to comment on other people’s posts in return. Don’t feel obliged to do everything mentioned here. Select what works best for you.

IMMEDIATELY UPON SIGNING CONTRACT

Send a press release to local media with an angle that will interest them.
Send notices to alumni newsletters and professional organizations, if appropriate.
Solicit cover quotes from other authors.
Get a professional photo taken or consider updating your photo.
If you’re a new author, reserve your domain name and the domain name for your series.
Create a website or update your landing page with your book sale news.
Announce the sale on your social media sites.
Send an email newsletter announcing the sale to your mailing lists.

newsletter

4-6 MONTHS PRIOR TO PUB DATE

Send advance reading copies (ARCs) to book bloggers and reviewers after making personal contact. Some sites online allow you to fill in a review request form and upload a pdf copy.
Notify booksellers and librarians about your upcoming release.
Reserve ad space in trade journals, e-magazines, and online reader sites.
Offer to write articles in trade magazines for issues matching your pub date.
As soon as you get your book cover art, order printed promo materials.
Do a Cover Reveal as an Event. You may want to time it to when your book goes on pre-sale.
Design video trailer. Some of your blog tour hosts may ask for this link along with book data.
Contact bookstores to schedule events. Offer to be a speaker at writers’ groups, community clubs, conferences, and libraries. Schedule live radio interviews for release month.
Arrange for a virtual blog tour. Hire a company or solicit blog tour hosts on your own.

Pony Postcards  Bookmarks

2-4 MONTHS AHEAD

As soon as the book appears for pre-order online, add the buy link to all your sites.
Send a press release with signing dates to local media.
Load video book trailer and add links to all your sites.
Write the blogs for your virtual tour and match topics with hosts. Post your schedule online.
Decide what to do for a book launch party. Schedule it as an Event on all your sites.
Run giveaways of your ARCs on Goodreads and LibraryThing.
Order swag materials for conferences.
Look for niche marketing opportunities.

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1-2 MONTHS AHEAD

Contact booksellers and event organizers to verify your appearances and to make sure they’ll have your books in time.
Send email newsletter to readers, including signing dates, blog tour schedule, contests, and pre-order information.
Send promo materials or swag to conferences for goody bags or promo tables.
Set a virtual book launch party date and list it as an Event.
Prepare your newsletter and giveaways to coincide with the launch date.
Update websites with reviews as you receive them.
Write a page full of tweets and Facebook posts so you have them ready to go announcing your book launch. Do earlier if your book is available for pre-order. Include quotes from reviews when you get them.
Write a book club discussion guide if you want to have one available.
Post excerpts on social media to raise interest. Put your first chapter on your website.
Remember to promote yourself to your publisher. Send them copies of book reviews, feature articles, and promo events.

RELEASE DAY!

Send out a newsletter to your readers announcing the launch and inviting them to join your online party and enter your giveaways.
Announce the release on all your social media sites and online forums. Schedule tweets to run all day. You can schedule Facebook posts ahead of time on your author page.
Don’t forget to thank your blog hosts and respond to comments.
Go out and celebrate!

Launch Party Header

Time, budget, and energy are considerations when planning your promotional campaign. Choose what’s reasonable for you to accomplish, and remember that family takes priority, writing comes next, and all else is a bonus. The above suggestions aren’t written in stone. Some items you may be able to do sooner and some may come later. You’ll eventually work out your own rhythm. Do as much or as little as is comfortable at your level.

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Marketing is what I’m spending all my time on these days. I am readying to launch my revised Author’s Edition of Body Wave in June, and I’m working on the release campaign for Peril by Ponytail coming in September. And by the way, I have some ARCs available for my 12th Bad Hair Day mystery.

If you are a book blogger or have a review site, and you’d like to be considered for an advance copy of Peril by Ponytail, please query me privately. Reviews would be appreciated on Amazon, Goodreads, and BN as well.

 

Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , , , , | 28 Comments »

How to be a Great Speaker

Posted by Nancy J. Cohen on April 2, 2015

At the March meeting of Mystery Writers of America Florida Chapter, bestselling author Joanna Campbell Slan spoke for an hour on how to be a great speaker. Her talk was riveting and the perfect example of what she was saying. She should know. Joanna has been named by Sharing Ideas magazine as “one of the top 25 motivational speakers in the world.” Her personal essays have appeared in the Chicken Soup for the Soul series, and one was made into a television program on the Pax Network. So here are her tips:

JoannaSlan2Tailor your introduction to meet the needs of the audience. What connection do you have with this group? Praise them for their work. What have they done that makes your life better? Practice out loud. It gives you muscle memory.

Before you speak, listen to group dynamics to learn what’s going on. This will also predispose people to like you. When addressing the group, “Charm their socks off.” When you reference people you’ve met who are in the group, you close the gap with the crowd. “It was great to sit with Mary today.” Listeners want a connection.

The group wants to learn about you as a person. What can they gain from hearing about your experiences?

Mention the importance of a signed book, how it might inspire a younger person to read or to write stories someday. If your readers aren’t in the audience, instill good will so the listeners want to take home a piece of you or give your book to someone who loves to read. A physical book can be kept as a souvenir or passed on.

Anything you can do wrong has already happened to someone more important. The audience is rooting for you to succeed. Nobody expects perfection, but they don’t want you to waste their time either. What can you do that benefits them? Regarding handouts, people often keep them for years.

Prepare your introduction. Prepare a testimonial that relates to your expertise. Find someone in the audience who can back up your claims. Prepare something fun, like putting sticky notes under a chair so someone wins a prize.

Catalog your personal anecdotes and practice them. You shouldn’t be the hero of your own story all the time, i.e. “I did this and everyone loved me.”

Get the audience engaged by asking them a question. Perform an activity, like asking them to speak to a neighbor or write something down on an index card. End your talk with a call to action, i.e. sign up for your newsletter. Hand around a slip of paper and offer a freebie for people who sign up. Or do a special offer: If you buy 5 books, I’ll donate one to your library.”

Now to go practice what Joanna taught us….

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Joanna’s first mystery novel—Paper, Scissors, Death—was an Agatha Award finalist. It features Kiki Lowenstein, a spunky single mom who lives in St. Louis. Joanna’s next series—The Jane Eyre Chronicles—began with Death of a Schoolgirl and continues with the release of Death of a Dowager. Her newest series—the Cara Mia Delgatto Mysteries—is all about second chances. Tear Down and Die and Kicked to the Curb are just the beginning. The college textbook Joanna wrote—Using Stories and Humor: Grab Your Audience—has been praised as an invaluable resource by Benjamin Netanyahu’s speechwriter and has been endorsed by Toastmasters, International. http://www.joanna-campbell-slan.com/

Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , , , | 5 Comments »

 
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