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Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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Posts Tagged ‘Business of Writing’

We Are Moving

Posted by Nancy J. Cohen on March 19, 2019

Nancy’s Notes from Florida is moving! The new address will be https://nancyjcohen.com/blog

For subscribers: If for some reason,  you stop receiving my posts in your email, please re-subscribe at the page above.

You can always find me at NancyJCohen.com

 

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Transfer Alert

Posted by Nancy J. Cohen on March 13, 2019

DEAR FRIENDS,

I’ve wanted to move my blog to my website for a long time. My webmistress is attempting to do this now. But if you get lost in the shuffle and are suddenly no longer getting my posts in your email, PLEASE RESUBSCRIBE! We’ll have to wait to see which site we end up on, either still here or on my website, but either way, I don’t want to lose you. This is the reason why I haven’t been posting much lately. I am saving my more in-depth articles until after the transfer. So please bear with me, and when the dust settles, make sure you are still getting my posts as desired. I’ll make an announcement either way.

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Posted in The Writing Life, Business of Writing, Marketing | Tagged: | Leave a Comment »

Writing Goals for 2019

Posted by Nancy J. Cohen on January 8, 2019

Setting goals is critical if you want to get things done. For a writer, making a list of what you want to accomplish each year will put you on the right path. In an earlier blog post, I reviewed my goals for 2018. We discussed what got done and what didn’t. Authors can break down their goals into creative and business oriented tasks.

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So now let’s take a look at 2019. This might seem less ambitious than last year, but revising and reissuing my backlist titles is my main goal. That project could take the entire year, because I go through each book to tighten the writing and then do a full read-through once for any further changes and again to check for conversion errors after formatting. It takes time, because I want each book to be the best possible version. So I am not going to set myself too many tasks beyond this one.

CREATIVE GOALS

Reissue remaining backlist titles (6 romances + 4 mysteries)

Write and publish Easter Hair Hunt, #16 in the Bad Hair Day Mysteries

Write and publish a Bad Hair Day recipe book

BUSINESS GOALS

Enter latest releases in writing contests

Carry on with newsletter, blogs and social media

Update website in terms of hosting and other behind-the-scenes decisions

Bundle books into box sets

Consider wider distribution for audiobooks

LEARNING GOALS

Learn how to use various book production tools as new opportunities arise

Learn how to plan and promote book sales after all my backlist titles are under my control

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Five years ago, I wrote a list of long-term, five-year goals. I am pleased to say that I am on target with most of these items. Once this year’s goals are met, it will be time for a career reassessment. Only by resetting our overall goals periodically can we gain clarity on the best path to take next.

What is the main item you want to get done this year?

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Posted in Business of Writing, Fiction Writing, Marketing, Self-Publishing, The Writing Life, Writing Tips | Tagged: , , , , , , | 2 Comments »

Year-End Goal Review

Posted by Nancy J. Cohen on December 30, 2018

Each year, it’s important to set personal as well as business goals. And accordingly, at the end of the year, we should review how much we’ve accomplished and what needs to carry over for next time. I hold myself accountable to you, so let’s see where we stand on the writing aspect. As for the personal angle, I survived our daughter’s wedding. That is a herculean task in itself.

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CREATIVE GOALS

Reissue ebook Author’s Edition Silver Serenade – January 9, 2018

Reissue print Author’s Edition Died Blonde – February 6, 2018

Produce Body Wave Audiobook – May 11, 2018

Promote Large Print Edition of Hair Brained – Aug. 8, 2018

Finish and Launch Trimmed to Death – Sept. 25, 2018

Publish Writing the Cozy Mystery: Expanded Second Edition – Nov. 12, 2018

Write Epilogue to Hair Brained – Launched as short story Hairball Hijinks – June 12, 2018

Revise Keeper of the Rings – Reissued July 13, 2018

Revise Dead Roots (Revisions Done; Needs read-through)

Continue backlist title reissues (Revisions Done on Perish by Pedicure and Killer Knots)

Plot Easter Hair Hunt novella (In Progress)

BUSINESS GOALS

Prepare PowerPoint lectures and handouts for upcoming events (DONE)

Enter Hair Brained in writing contests (DONE – Also entered latest titles into contests)

Keep up with newsletter, blogs and social media

LEARNING GOALS

Learn how to do Facebook Ads (NOT DONE)

Learn how to put books on sale across various vendors (NOT DONE)

As you see, I did great in the creative arena but didn’t reach my learning goals. In January, I’ll formulate new goals for 2019. How about you? What were your major accomplishments this year?

 

Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , , , | 3 Comments »

Tips for Query Letters

Posted by Nancy J. Cohen on December 13, 2018

Do you want to send an agent a query letter but have no idea what it should include? Or perhaps you’ve sent out several queries and you keep getting rejections. What could you be doing wrong? Here are some steps you can take to put yourself on the path to success.

Query Letters

· Check the guidelines for submissions on the agent’s website. This will tell you what genres the person represents and if they prefer email or snail mail submissions. The guidelines will also state if you should include any sample chapters.

· Make sure the agent does not require an exclusive submission. If so, you’d lose months while waiting for a response. See if the agent mentions their expected response time.

· Write a one-page snappy query letter introducing yourself, giving the word count and genre for your book, a catchy story blurb, and your writing credits. If possible, include a hot premise or marketing hook that makes your story stand out. This means using keywords such as “paranormal” or “dystopian” or “domestic suspense” or saying your story is “Indiana Jones meets Romancing the Stone.” If you can compare your style to similar published authors, do so without bragging about how your book is as wonderful as Ms. Bestselling Author.

· Be careful not to sound as though your writing is all over the board in terms of genres. Be clear about your focus. For example, don’t give the genre as a suspense novel and then mention that it takes place on another planet and your next book will be a vampire story. You’ll want to build your author brand by focusing on one genre as you grow your readership.

· Do not describe your life history or any personal details unless they relate directly to your book. Do include if you belong to a critique group, have won writing contests, or if you’ve attended writing workshops and conferences.

· You can also mention why readers might want to read your book. What is the value in it for them? Again, don’t brag and say it’s the most exciting book they’ll ever read, or it’s a fast-paced thrill ride. This is for readers to determine. But if it helps them appreciate family values or learn about how you can rise above past mistakes, this could be useful to include as a theme.

Basic Structure

First Paragraph – State your book’s title, genre and word count. Here you can put if you’re a published author seeking representation or a new author seeking an agent for your first book.

Second Paragraph – This is your catchy book blurb. Write it like a log line for a TV show or like the back cover copy of your book. You’ll want to engage the reader’s interest.

Third Paragraph – Here offer your biography as it applies to your writing, including works you’ve published, memberships in professional writing organizations, writing workshops you’ve attended, critique group participation. Mention any expertise or work credentials that apply to your book. You can also make marketing suggestions or mention your proposed target audience. Mention if your story is book one of a series.

Last Remarks – Thank the agent for their consideration and offer to send the completed manuscript upon request. Do mention if this is a multiple submission.

Signature Line – Here is where you can add your social media links. Doubtless the agent, if interested, will look you up to see if you have an online platform.

If you hear nothing back from the agent for a couple of months, send a follow-up email to ask if she’s received your query. Be courteous and respectful of the agent’s time. Be aware that some agents won’t respond at all, and this can be taken as a rejection. But follow through at least once to make sure your email was received. As an alternative, you can request a return receipt for when the agent opens the message.

If you receive a rejection letter with detailed suggestions for your work, write a thank you note. Remember, an author-agent relationship is a two-way street. Just as you want to hire the ideal agent, the agent wants to land the ideal client. Be courteous, professional, and savvy about the industry. Also respect that while the agent might offer suggestions for improvements, this is not an invitation to resubmit your work unless the agent says so in her response.

Resources

http://queryshark.blogspot.com/
http://bit.ly/2OuiFX2
http://wp.me/pHSwk-3e3

 

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Posted in Business of Writing, Marketing, The Writing Life, Writing Tips | Tagged: , , , , , , | 4 Comments »

After Your Book Launch

Posted by Nancy J. Cohen on October 16, 2018

What should you be doing in the days following your new book release? Promotion doesn’t end when your book launch is over. You’ve tossed the ball into the court. Now you need to keep it rolling. Let’s say you have sent advance reading copies to reviewers and are participating in a blog tour or doing guest posts along the way.

Book Launch

What else can you do? Here are some suggestions:

  • Start a file for Amazon reviews and copy down each review as it’s posted, along with the date and reviewer. Do the same for Goodreads. Repeat for bloggers and other review sites. If you start getting tons of reviews, skip this step and go to item two.
  • Check these names against your personal reviewer list and mark each one as done. Then you’ll know which reviewers followed through so you can approach them with your next release.
  • Send a thank you email to the reviewers on your personal list who have posted.
  • Send a reminder to the reviewers who have not yet posted.
  • You should have already written a page of tweets and posts for your new book. For each reviewer, note their Twitter and Facebook handles. Now pull relevant quotes from these reviews and add them to your Tweet page. Remember to tag the reviewer.
  • Also write a tweet or post for each stop on your blog tour. Tag your hosts and add a link to their site.
  • Set your Twitter posts to rotate automatically at a site like SocialJukebox.com or schedule them ahead of time at Hootsuite. Space out your Facebook posts between your own pages and your groups.
  • Add quotes from reviews to your website.
  • Check your Amazon book’s page. If you don’t see reviews posted by your reviewers, you can add them as quotes via Amazon Author Central.
  • If you are doing a blog tour, return daily to each site and respond to comments. Leave your own comment thanking the host for having you there.
  • Get the specific URL for each post about your book and update it on your Appearances page. Shorten the link for tweets.
  • If you’re running a contest, don’t forget to mention this to your followers.
  • Remember to promote your friends’ books and retweet their posts so it’s not all about you.
  • If you’re doing concurrent sales on your other books, you’ll need to advertise these as well.
  • Gauge the effectiveness of the newsletter you sent out the day of your book release. Update your mailing list by removing bounces and unsubscribes.
  • If you boosted your Facebook post, was it effective? How many engagements and clicks did you get?
  • Keep meticulous records so that when you have another release, you can contact the reviewers who posted about your book and drop the people who got an advance copy but never responded. Then you can seek new readers to fill in the gaps.

I’m sure you can think of many more activities you’re doing in the couple of weeks following your book release. It’s a busy time when the pace seems relentless, but it will ease off. You’ll have to keep the promotional ball rolling, but at least it’ll be more of a steady pace than a race. What would you add to this list?

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Posted in Book Reviews, Business of Writing, Marketing, New Release, Self-Publishing, The Writing Life | Tagged: , , , | Leave a Comment »

Too Many Great Posts, Not Enough Time

Posted by Nancy J. Cohen on August 22, 2018

Do you get so caught up in reading blogs, webinars, and posts and/or listening to podcasts, that you get nothing else done? I have been catching up on reading newsletters from my professional writing organizations, trade journals to which I subscribe, plus blogs on marketing and other business aspects of writing. If only I could clear my Inbox, I tell myself, I’d turn my focus to the nine backlist titles that I still have to reissue.

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And yet the more of these articles that I read, the more that keep popping up in my email. Moreover, reading this advice makes me feel terribly guilty. Why am I not able to do all these things? The articles offer wonderful marketing strategies and tips, and yet I’d need to be either thirty years younger to have the energy or three clones to manage it all.

Meanwhile, I am accomplishing nothing else. Is it because I’ve lost my mojo? Or is it that I can’t move on to new material until I get these backlist titles done? Then again, maybe it’s burnout and time for a break. It used to be that I put my writing goals first in the morning before glancing at email or social media. What happened to this self-discipline?

So I’ve decided to skim these articles, file the information for later, and do only what I can for now. It’s more important to move on to the next project. This means I need to practice BICHOK more often – Butt in Chair, Hands on Keyboard. Get off the couch, and go to work.

This goes for you, too, my fellow writers. Let’s pay less attention to the “should” demons (i.e. the things you should be doing) and more time to the work we can control. Your success is only as good as the next book. It’s not dependent on how many social media posts with cute memes you’ve posted.

GIVEAWAY

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Posted in Business of Writing, Fiction Writing, Marketing, The Writing Life | Tagged: , , , | 12 Comments »

Mystery Fest Key West 2018 – Part 1

Posted by Nancy J. Cohen on June 28, 2018

The first workshop on Friday afternoon at Mystery Fest Key West writers conference had Debbie Richardson and Shirrel Rhodes speaking about the business of writing. Next, we heard author Lisa Black give an informative talk on fingerprints. I learned there are three types of fingerprint patterns, which are loop, arch, and whorl. Glossy, smooth surfaces like porcelain or marble are good for fingerprints while wet or rough surfaces, upholstery, and laminate aren’t so great. However, no matter the surface, it appears there’s a method for obtaining prints. This is good info to know for any mystery writer.

Photos below include Debbie Richardson, Heather Graham, Michael Joy, Suzanne Baginskie, Olive Pollack, Lisa Black.

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Two more panels followed on How to Write and Sell a First Novel with Dianna Collier and Crisis Negotiation with an expert in the field. Then we met at a poolside room for appetizers and drinks. It was nice to have a chance to circulate and meet my fellow attendees. Heather Graham gave a welcome talk and we all got busy schmoozing for the rest of the evening.

Photos below include Alyssa Maxwell, Michael Joy, Paul Manuel, Richard Cohen, Diane A.S. Stuckart. Second row has Olive Pollak, Suzanne Baginskie, Catalina Egan, Lou Ann Williams, Patrick Kendrick, Carol Tedesco.

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Saturday started early with a panel on the State of the Publishing Industry. Moderated by Diane A. S. Stuckart, the panel included Patrick Kendrick, Dianna Collier, Alyssa Maxwell, and Otto Penzler. The general outlook was positive, and I was happy to hear that cozies are doing well.

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Next I sat on a panel about Promoting Your Book. My fellow panelists were Lewis C. Haskell and Wayne Stinnett with Patrick Kendrick as moderator. We discussed different techniques that we each found useful and exchanged ideas for getting word out about our books.

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Shirrel Rhodes introduced the winners of The Whodunit Mystery Writing Award, who each read from their work before lunch. Prime Ribs was the star feature on the buffet line. Keynote Speaker and Bestselling Author Ace Atkins gave a talk during the meal.

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See all my Key West Photos here: https://www.facebook.com/NancyJCohenAuthor/

 

Posted in Appearances, Business of Writing, Conferences, Fiction Writing, The Writing Life | Tagged: , , , , | Leave a Comment »

The In-Between Game

Posted by Nancy J. Cohen on May 11, 2018

What do you do when you’re in between books but you have too much going on to start the next novel? You might be waiting to hear back from your editor or beta readers or cover designer if the book is done.

Between Books

I’m in this situation now. I have four projects pending release but am in a holding pattern until I hear back from various sources. As I write this piece, Body Wave Audiobook is complete and waiting publication by Audible. Trimmed to Death is awaiting feedback from beta readers and a mockup design from my cover artist. Hairball Hijinks, a short story that includes an epilogue to Hair Brained, will include a teaser chapter from Trimmed to Death, so this one has to wait until there’s a pre-order link for that title. And Writing the Cozy Mystery: Expanded Second Edition uses examples from Trimmed to Death so is best to come after that title is published.

In the meantime, I don’t want to get involved in plotting the next project. Instead, I am spending time on some of the following activities. Here are suggestions for what you can do when you’re in a similar holding pattern before a new release and you don’t want to work on another book:

· Prepare your book launch announcement

· Write all the blogs for a blog tour

· Do an optional book trailer as a bonus for your readers

· Start a Pinterest storyboard for your new release

· Prepare for speaker engagements with handouts and PowerPoint presentations

· Update your reviewer list by marking which people reviewed your last title

· Review your front and back materials for each indie book project

· Determine if you’ll have an online launch party and plan ahead for this event

· Update your mailing list and work on your next newsletter

· Create memes relating to your new book

· Write a Reader Discussion Guide for book clubs

· Update your bio on all social media sites

If you’d rather engage in brainless activities for a break, you can always clean out old files, update your blog index, rearrange your online photos, or go through the stack of papers in your to-do pile. As soon as your book is ready to go, you’ll be plenty busy. So take advantage of this lull while you can.

What else do you do in between book projects, besides doing preliminary research and jotting down plot ideas for the next story?

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Posted in Business of Writing, Fiction Writing, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , | Leave a Comment »

Book Marketing

Posted by Nancy J. Cohen on March 7, 2018

SleuthFest 2018 was a great conference for mystery writers and fans. One of the first workshops I attended was given by book publicist Maryglenn McCombs. These are the points I took away from this workshop on marketing. Any mistakes are due to my misinterpretation.

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Reasons why readers buy books:

Placement (i.e. in library or on bookstore display or in airport store)
Physical Product
Online Exposure
Direct Email
Advertising
In-Person Appearance
Interest in Topic or Setting
Need for Entertainment
Author Endorsements
Hand Sales by a Bookseller
Reader Recommendations
Media such as blogs, radio, interviews, etc.

Public Relations is only one component in selling books. A publicist’s job is to create awareness of your book. But there’s no guarantee that you’ll get media coverage.

Why your book might not be selling:

You’re not meeting the above requirements
Not wide enough cast of promotional efforts
Trying to do too much at once
No advance planning
Product isn’t professional
Cover isn’t appealing
Too much “buy my book” social media
You’re offensive on social media (i.e. talking politics or using bad language)
Book is overpriced
Not targeting your audience
You get a great review and don’t share or promote it. But make sure you have permission first.
Your book doesn’t have any endorsements.
You aren’t doing signings and appearances. Look for non-traditional outlets.
Writing/editing needs improvement
Bad cover copy

What does not work:

Radio tours, with a few exceptions like Authors on the Air
Lengthy book tours
Purchased editorial ads
Purchased reviews
“Buy my book” social media tactics
Book trailers
Swag
Gimmicks such as dressing in costume for an appearance

These may work or not:

Street teams
Soliciting Amazon reviewers
Facebook ads

What works:

Major media coverage
Attending conferences
Print media
Launch parties
Steady media coverage over time
Personal contact with booksellers
Finding your superfans
BookBub ads/deals
Starred reviews
Winning awards
Big author endorsements
Making the “Best of” lists
Getting into Gift Guides
Writing a Great Book
Having a Professional Product

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Posted in Business of Writing, Conferences, Marketing, The Writing Life | Tagged: , , , , , | 8 Comments »

 
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