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Author Nancy J. Cohen discusses the writing process and life as a Florida resident.

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Posts Tagged ‘marketing’

RWA17 Workshop Recap – Attracting Readers

Posted by Nancy J. Cohen on August 14, 2017

At the #RWA17 conference, I attended several sessions that told us how to attract more readers. See my post on building Mailing Lists below if you’ve missed that one. Again, these conference notes are subject to my interpretation. So let’s look at some of the suggestions.

Reader

Respond to readers by replying to their emails, tweets, and Facebook posts. Mention their name in your response. Tag them if you want to catch their attention. You want to turn “cold” leads into customers, then fans, then friends, and finally into ambassadors.

Use social media tools to get your message across several platforms. Check out https://meetedgar.com/ for managing social media posts. It allows you to schedule posts across several sites. For limited time posts, you can set expiration dates. Another site is https://www.socialjukebox.com/. This allows you to set automated tweets and also link to Facebook and LinkedIn. I use this one and it’s a great time-saver. Resharing your evergreen content keeps your social profiles active and gives your posts more exposure.

Post regularly and vary the content of your posts. Do #ThrowbackThursday (old photos) and #TGIFriday (plans for weekend). Always include hashtags on your tweets and Instagram posts.

Involve your readers. Bring them into the creative process. Ask for opinions on cover art or book titles. Ask which secondary character they’d like to see in your next book.

Video is popular on social media and so are photos. Try Facebook live video or adding photos to a post. It will have a higher organic reach. Boost your posts. Share to a page or group. Link your Instagram posts to show up on Facebook and Twitter. Establish your brand on Pinterest.

Upselling counts in the book market. Offer new mailing list subscribers a freebie then say that for only $X, they can get the next book. Utilize drip mailing campaigns to this purpose. At each step, you’re offering something new.

Maximize your social media channels. Facebook ads were discussed along with other ways to get newsletter signups using widgets and links to your opt-in form. Use pinned tweets when you want to advertise a new release or giveaway. Invite interactors to Like your page. Participate in Goodreads and join special interest groups on the different sites.

Pricing and Sales. Indie authors can run sales campaigns on more expensive books at other platforms like iBooks. Ninety-nine cents may be better than free in a campaign because you’ll rank in the sales charts, and readers are more likely to read a book they paid for than a freebie. Although, I have to say I’ve found new authors from free books offered on BookBub and at The Fussy Librarian. Then I’ve gone on to buy their entire series. Sales of your backlist titles can carry over to your frontlist (new) titles.

Cutting Edge Technologies like apps and Facebook Messenger ads could become more important. Offer a free book or chapters via Messenger as part of a drip campaign. Build your Messenger subscribers, but your newsletter mailing list should still come first.

Use Multiple Points of Entry. Offer readers full-length novels, short stories, novellas, spinoffs, mini-series within a series, sample chapters.

Diversify your Book Formats with ebooks, print, and audio. Do box sets with your own series. If you do a group promo with other authors, make sure the story you offer relates to your series.

Cross-Promote with other Authors using the sites mentioned in my Mailing List post or with your own “lifeboat” team. Newsletter swaps are becoming more popular. You mention each other’s new releases or sales in your respective newsletters.

Do what you can, and don’t stress over the guilt that you’re a slacker compared to others who are doing a gazillion more promotional activities than you are. Recognize your limits but strive to learn something new. Set business goals each year along with your writing objectives. Do one new thing at a time. Then it won’t seem so overwhelming.

What other techniques would you suggest to gain readers? As readers, how do you find new authors to read?

For my conference photos, Go Here. https://www.facebook.com/NancyJCohenAuthor

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GIVEAWAYS

Crime Fiction Giveaway, Aug. 7 – 14 LAST DAY!
Enter Here to win 40 crime fiction novels and a Kindle Fire. My revised Author’s Edition of Highlights to Heaven ebook is included.

Booklover’s Bench Giveaway, Aug. 1 – 18
Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.

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Posted in Business of Writing, Marketing, Self-Publishing, The Writing Life | Tagged: , , , , , | 2 Comments »

RWA17 Workshop Recap – Mailing Lists

Posted by Nancy J. Cohen on August 9, 2017

I attended numerous sessions on marketing at #RWA17. So much new material was presented that I scribbled notes, intending to decipher everything later. With thirty-six pages filled in my notebook, I can’t possibly review each workshop attended and have time left for writing. So I’ll summarize the high points of what I learned. It may not be all new information, but I’ll include enough to give you the gist.

Mailing Lists

Build a mailing list and use it. Why does this matter? You own your list, not Facebook or another social media giant that might cut you out someday. What can you do with it? Ask your fans for reviews on backlist titles. Send them a message explaining why this is important and request a review if they’ve read your book. Do surveys or polls to see what readers want and to ask their opinions on book titles, cover art, etc. Share new release information. This is your forum. Make it count.

newsletter

How do you gain sign-ups?

· Put your call to action in the front and back material of your books.

· Entice the reader by offering a bonus in return. Give away a free novella, the first in series, a behind the scenes glimpse, or a character profile.

· Add your sign-up link to your signature files. Check out https://www.wisestamp.com/ for professional signature templates.

· Do Facebook Ads and Amazon Ads with your newsletter link.

· Have a Call to Action in your permafree book to entice readers to sign up for your newsletter. Maybe offer them book two as an incentive.

· Offer giveaways such as Rafflecopter or Kingsumo (WP Plug-in). When you get a mailing list from a contest, send a few emails to these people in an isolated list first to see how many bounce or unsubscribe. Add the entrants to your general lists after three to five mailings.

· Multi-Author Giveaways at Instafreebie or BookFunnel or at contest sites like AuthorsXP and Booksweeps help gain readers along with contest junkies. Try them out and see what works for you.

Every workshop on marketing emphasized how important it is to build your mailing list. I could write more on author newsletters, but I’ll do so another time in a post with my own advice.

So with this goal in mind, Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.

GIVEAWAYS

Crime Fiction Giveaway, Aug. 7 – 14

Crime Fiction Contest

CLICK HERE to win 40 crime fiction novels and a Kindle Fire. My revised Author’s Edition of Highlights to Heaven ebook is included.

 

Booklover’s Bench Giveaway, Aug. 1 – 18

ENTER HERE to win a $25 Amazon/BN gift card from Booklovers Bench

 

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Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , , | Leave a Comment »

How Not to Request a Book Review

Posted by Nancy J. Cohen on March 28, 2017

Occasionally, I’ll get requests from authors to review their books. Some of these I’ve accepted, but mostly I send a polite refusal. Here are some examples of what not to do when approaching an author, especially when you don’t know her personally. This also applies to guest blog posts.

 

Reader

Dear Nancy J. Cohen,
I
noticed your review on Amazon for “Murder at the Seaside.” My book is a suspense novel set in Phoenix. It’s a bit outside the cozy genre, but the language is clean and amusing. Would you be willing to read my book and give an honest review?
[When they start with my full name like this, I know they are unfamiliar to me. This book is outside my genre, and the author is an unknown who got my name off Amazon. No deal.]

Dear Ms. Cohen,
I would love to have you interview me on your blog for my upcoming romantic comedy due for release from XYZ Publishing. See back cover blurb below. Please let me know what other information you need to consider reviewing it.
[Is this person requesting a review or a guest blog spot? Either way, her book isn’t my genre, and the author is unknown to me. I’m not interested.]

Dear Nancy,
I’ve finished my first medical thriller and would be honored if I can get a blurb from you. I love your romantic suspense novels. They keep me at the edge of my seat. I’ve really enjoyed reading Hair Raiser and hope to read more of your work.
[This would be a polite, No Thanks. I write mysteries, not romantic suspense. And this person says “they” keep her on the edge of her seat, but she’s only read one. Thrillers are outside my genre, and while occasionally I do read them, I’d rather not be obligated here.]

Hello Nancy J. Cohen,
I saw that you reviewed“The Stolen Queen.” My book has similar elements but more romance and intrigue. [Story Blurb follows]. This romantic adventure is so thrilling and unlike anything you’ve ever read, you’ll be hooked until the last page. My novel is a spine-tingling adventure with exciting twists & turns.
[Bragging about how your book is a bestseller or how it’ll hook my interest is a turnoff.]

Dear Nancy,
I saw that you reviewed the Alex Rider story, “Stormbreaker.” I am author of a middle grade fantasy titled “The Secret of the Oracle.” In this time-travel adventure, Eddie must overcome his fears and battle evil forces in ancient Greece to discover the identity of a sorcerer. Would you like to receive a complimentary digital copy of my book?
[I accepted this one. YA Fantasy is a genre I like to read, and the story line intrigued me. The author didn’t make any braggart claims about how his story will blow me away. He was polite and concise in his request. I enjoyed this book and gave it an honest review.]

Hello,
I have a new release coming out titled “Murder in the Garden,” and I am organizing a book tour. I will provide excerpts and interviews. I’ll be running a Rafflecopter contest, and if you’d like to participate, I’ll include your social media links. (Story blurb follows)
[I accepted this one and was happy to help a fellow mystery author. Why? Not much to do on my part except schedule a blog post on the set day. It’s the appropriate cozy genre. And I’d get social media links in her Rafflecopter. She sounds savvy and will likely show up on the blog to answer comments. This person made things easy.]

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My Advice

· Request a review from an author who writes in the same genre or who clearly enjoys reading the type of book you’ve written.
· Mention a deadline if you have one for the review.
· Be gracious and accepting that the author might not have the time or interest.
· If you’re proposing a blog post, study the type of posts on the host’s blog and then suggest several relevant topics. Also note, while on her site, if she even hosts guests or has a submission policy.
· Be modest. Don’t make braggart claims about how your book is a bestseller, will keep readers riveted until the end, or is a laugh-out-loud funny story. Readers can judge these things for themselves.
· Mention your website or the Amazon page for your book so the author can find more information there.

· If the author declines your offer, thank her politely for her consideration.

Note that a book review request differs from an endorsement request. What else would you add to this list?

 

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Posted in Book Reviews, Business of Writing, Marketing, Reviews, The Writing Life | Tagged: , , , | 15 Comments »

Book Promotion Secrets

Posted by Nancy J. Cohen on March 7, 2017

At SleuthFest, we heard publicist Maryglenn McCombs speak on Seven Secrets to Promoting a Book.

MaryGlenn

Timing is everything. Coordinate your publicity around the release date. Target holidays if your book has a holiday theme. Ditto for a historical angle. Start your launch campaign at least three months prior to release. Don’t have media coverage or reviews posted until the book is available. Trade media that serves bookstores and libraries is the exception.

Brevity in a short synopsis is an important tool. The synopsis is your book’s advertisement. It should be similar to book jacket copy to entice readers. Write three different lengths: 175 words or less, 100 words or less, and 50 words or less. Create a one-liner soundbite.

A stellar press kit can help you stand out. You need advance reading copies (ARCs) in print and digital formats. Have low and high resolution author photos. Get a professional headshot taken. Make sure your website is polished. Write a press release and a one-page sale sheet that tells about your book and mentions any endorsements. You can include a sample author interview. Have a biography written in third person. Tell where your books can be found but don’t mention specific vendors (i.e. at most major online retailers).

“If you fail to plan, you plan to fail.” Identify your target readers. How can you reach them? Three months before release, send ARCs to the trade media. Contact syndicated reviewers, radio/TV media. Plan signings and launch party 6 to 8 weeks ahead. Look at smaller, local media and online venues. “Promotion is a marathon and not a sprint.”

What works?

· Print Media.

· In-person launch parties.

· Steady media coverage.

· Book awards.

· Big endorsements.

· “Best-of” lists.

· Gift guides.

What doesn’t work?

· Radio tours.

· Lengthy book tours.

· Social media caveman tactics.

· Book trailers.

· Mass mailings.

· Asking buyers to review your book.

· Gimmicky promos.

Find people who will review your books. Look at local news sources, community groups where you belong, school alumni, work resources, places related to the book’s setting. See who’s reviewed books similar to yours.

Be polite and persistent when pitching your book. Follow review policies. Never ask for a copy of the review because that shows you don’t follow their publication. Don’t make outlandish comparisons of your work to others.

The most important part of a media campaign is the book. Get a professional, eye-catching cover design. And write the best book you can.

Disclaimer: Any errors are due to my misinterpretation.

For more information, visit Maryglenn.com

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Posted in Business of Writing, Marketing | Tagged: , , | 16 Comments »

Writing and Recreation

Posted by Nancy J. Cohen on January 16, 2017

These two terms seem to be mutually exclusive, right? Actually, what I’m doing these days is mostly marketing. With a new book release and two conferences next month, it’s essential to be supremely organized. So here are some of the things I did this past week. Why mention them here? I have to be accountable to someone, and you’re it. Besides, this will give you some idea of what goes into book promotion. This does not count my daily visits to social media.

· Post the blog tour dates on my website for Facials Can Be Fatal – Done.
· Create the posts for my Facebook launch party on Feb. 22 and schedule them ahead of time – Done.
· Configure my next contest, get the Rafflecopter code, and load to my sites – Done.
· Complete interview at
Life of Writers and share to social media – Done.
· Track reviews for Facials Can Be Fatal on Goodreads and for Hair Raiser audiobook on Audible – Done.
· Prepare handouts and complete PowerPoint for next month’s writing workshops – Done.
· Contact panelists and devise questions for panels I’m moderating at Sleuthfest – Ongoing.
· Prepare my February newsletter – Done. Sign up now if you want a copy!
· Prepare blog post for the Feb. 22 release of Facials Can Be Fatal – Done.
· Order copies of books for upcoming events – Done.

That’s enough. You get the picture. I’m in a marketing phase. It’s necessary to set aside a couple of weeks to prepare for a book launch. I’ll be speaking on this topic on Friday afternoon at SleuthFest. I hope you’ll join us if you’re attending.

For a welcome break, we enjoyed dinner Friday night at All That Jazz Café in Sunrise. A jazz band played while we dined on a delicious dinner of pecan-crusted salmon, broccoli, and rice pilaf. It was a pleasant diversion from a work-filled week.

Jazz1Jazz3Jazz4Jazz2

Saturday, we took our afternoon exercise at Plantation Preserve Trail. It’s always an invigorating walk.

Plant Preserve1 Plant Preserve3

On Sunday, I felt like using up some ingredients in our fridge, so I made blueberry pancakes and an omelet with cheddar cheese and fried salami. Not too healthy, right? Then we took a long walk at Sawgrass Mills Mall to burn off the calories.

Pancakes3 Omelet

I hope to get caught up in my chores so the Muse will turn back on, and I can plot my next book. In the meantime, have a great week!

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Booklovers Bench, Jan. 1 – 18

Enter to win a $25 Amazon/BN gift card from Booklovers Bench

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Posted in Business of Writing, Florida Musings, Food, Marketing, That's Life, The Writing Life | Tagged: , , , | 2 Comments »

Audiobooks with ACX – Marketing

Posted by Nancy J. Cohen on July 25, 2016

Audiobooks with ACX – Marketing

This is part 5 of my series on Audiobooks with ACX.

When you get the notice from ACX that your audiobook is ready, go to Audible, Amazon, and iTunes and get the buy links and/or affiliate codes. Add these links, your audiobook cover, and a story blurb, to your Website. Add the audiobook to your author accounts at Amazon Author Central, Goodreads, and LibraryThing.

Prepare a list of tweets and posts to promote your new audiobook. Use hashtag #audiobooks to gain followers. Post new release notices on all your sites and send out a newsletter. If you’re also an audiobook listener, post reviews of the books you’ve finished. On your various sites, put “audiobook” into the Search feature and add bloggers and reviewers to your promo list. Search for interest groups with this tag on Twitter, Facebook, Linked In, Goodreads, and Google Plus.

Decide how you are going to give away your free promo codes. You can post a request for reviewers on your various social media sites or in your newsletter. You can go to specific audiobook sites as listed below and solicit reviewers there. Or you can hold a contest and give away the codes as prizes.

If you’re a blogger, post about your new release, the audiobook process, and working with a narrator. You and your producer can interview each other if she is interested.

Use Clips

https://blog.acx.com/2016/03/17/a-new-way-to-promote-your-audiobook-audibles-clips/?=blog

Clips are samples you can record while listening to your book on Audible. First, use one of your promotional codes to download your own book.Then either play your audiobook, or search ahead of time for passages in your pdf file that you’ll want to clip. Note the chapter, then bring up your book on Audible and click the Chapters button. Go to the chapter where the passage is located. Hit the Play icon.

When you hear the portion you want to keep, tap on the Clip button in the lower right corner. Pause the playback so the audio doesn’t keep playing. Click on the dots in the upper right corner and go to Clips. Click on the clip you just snipped, then hit Edit to change the start and end points. Label your clip in the box on top and then tap Done. There might be a simpler method, but this is how I did it. Each clip can be as long as 45 seconds. Do more clips until you have five minutes total, which is the limit. Use these clips in posts and tweets to provide samples of your audiobook. To Share the clip, click Share and choose your social media buttons. Also email yourself a copy so you can save the link and use it elsewhere.

Listen to Permed to Death Clips Here

Goodreads

Goodreads has a group for audiobook lovers. Be sure to read the rules, and only post promotions or review requests where permitted. https://www.goodreads.com/group/show/596-audiobooks

Audiobook Ads and Reviewers

When you go to these sites, read their submission requirements. Note the genres preferred by the reviewers. Keep track of your promo codes as you give them out. Later, check off which recipients actually posted a review so you’ll know who to approach next time. Be sure to post self-promo only in places where this is permitted.

http://audiobookboom.com/authors For $10, you’ll get an ad in their weekly email newsletter. Your audiobook is listed as available for a free download in exchange for a fair review. This ad did get me a number of responses.
http://audavoxx.com/ Your book must rate an average of 4.0 or higher on reviews to be accepted on this site.
https://audiobookreviewer.com/review-submission/ For $25, your book can be a Featured New Release in their weekly blog.
http://www.audiofilemagazine.com/contact/
http://www.eargasmsaudiobookreviews.com/
http://audiobookjukebox.squarespace.com/solid-gold-reviewer-program/
http://audiothing.blogspot.com.au/
http://booksforears.com/
http://www.audiogals.net/
https://theaudiobookworm.wordpress.com/
http://audiobookjungle.com/about/review-policy/
http://briansbookblog.com/

Facebook:

https://www.facebook.com/groups/mysteryaudio/
https://www.facebook.com/AudaVoxx
https://www.facebook.com/groups/AudaVoxx/
https://www.facebook.com/eargasmsaudiobookreviews
https://www.facebook.com/groups/EverythingAudiobooksE.A.R.S/
https://www.facebook.com/AudioBookReviewer/
https://www.facebook.com/groups/1014732691885069/
https://www.facebook.com/groups/freeaudiobookgiveways/ This group is for you to offer your promo codes in exchange for a fair review.

Twitter (#Audiobooks)

https://twitter.com/acx_com
https://twitter.com/AudioBooksBS
https://twitter.com/audible_com
https://twitter.com/audiobkjkbx
https://twitter.com/audavoxx
https://twitter.com/AudioBookRev
https://twitter.com/AudioGals
https://twitter.com/audiobooks_com
https://twitter.com/AudioFileMag
https://twitter.com/Audiobook_Comm
https://twitter.com/AnAudiobookworm
https://twitter.com/listenbooks
https://twitter.com/grapeapril75

Audio Books and Libraries

Audiobooks are provided to libraries through OverDrive, Hoopla, and Recorded Books.

Resources

http://katetilton.com/25-ways-market-audiobook-quick-guide/ (Kate Tilton)
http://blog.acx.com/?s=marketing (Karen Commins)
https://twitter.com/KarenCommins/lists/audiobook-blogs-reviews (Karen Commins)
http://bit.ly/1QXFAhI (The Creative Penn)

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Coming Next: Audiobooks with ACX – Optimize Your Novel For Audio

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Permed to Death audiobook, book #1 in the Bad Hair Day Mysteries, is available at Audible, Amazon, and iTunes. Narrated by the talented Mary Ann Jacobs from Voice Over Visions. Hairstylist Marla Shore is giving grumpy Mrs. Kravitz a perm when her client dies in the shampoo chair. If that isn’t enough to give her a bad hair day, handsome Detective Dalton Vail suspects Marla of poisoning the woman’s coffee creamer. Listen to Sample Clips.

PERMED TO DEATHaudio (320x320)

BUY NOW
Audible: http://adbl.co/293g3Lk
iTunes: http://apple.co/299427t
Amazon: http://amzn.to/294EC94

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Giveaways and Bargains

July 1-31
Body Wave (Bad Hair Day Mystery #4) is on sale for $1.00 at
Smashwords until July 31. Use Coupon Code SSW75. Marla the hairstylist goes undercover as a nurse’s aide to help solve the murder of her ex-spouse’s third wife.

BODY WAVEeBook (421x640)

July 11-Aug 8
29 Days of Summer – Cozy Mystery Giveaway
Enter to win 40+ cozy mysteries, PLUS a Kindle Fire! Click Here to Enter

Cozy Mystery - July 2016 - Cohen-Nancy

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Posted in Audiobooks, Marketing, The Writing Life | Tagged: , , , , | 10 Comments »

Selling Your Book to Hollywood

Posted by Nancy J. Cohen on March 22, 2016

Brad Markowitz, a Los Angeles-based writer/producer and consultant, spoke at a meeting of the Florida Chapter of MWA on “How to Sell Your Book to the World of Movies and TV.” Here are the notes I distilled from his informative talk. Interviewer is bestselling author Joanna Campbell Slan.

March16 Meeting

Disclaimer: These notes are subject to my interpretation, and any errors are mine.

Who is your targeted audience? i.e. My Bad Hair Day Mysteries would be a perfect fit for a Hallmark Channel Movie Mystery. This means my series is family-friendly.

What are the elements that can be pitched? Hot buttons should be succinct and precise.

Be very careful when comparing your book to movies. Saying “Love Boat meets Murder She Wrote.” This has become a joke in the industry.

Be able to give a concise log line.

Get straight to the hook: What makes your project unique and different?

Learn and understand trade jargon.

“A one-off with the potential to be a back-door to a series.”

“A TV movie as a back-door pilot to a series.”

“Get in a room.” This means the chance to make a face-to-face pitch.

Break down the story in a way “they” will understand.

From page 1 to 30, get to know the character and the world. Roughly at 30 there’s a big plot point that changes everything. From there to 90, suspects are introduced and eliminated. From page 90 to 180, a twist changes it all. From there to the end, an unexpected event leads to the killer.

Think through the format that fits your work best. If you’re thinking a TV series, explain that. If you’re thinking a web series, suggest that.

As an outsider, you’re starting at “No.” You have to move the people to “Yes.” It’s a long, uphill road. “You are a part of a parade when you get into ‘The Room’.” This means you have a scheduled pitch meeting–but you are only one of many who’ll probably be pitching that day. Be prepared.

An option is when a buyer pays for a certain amount of time to shop your work to Hollywood. Options can take various forms, including an option without payment.

There are a gazillion shows on TV. Tell an agent or a studio executive or a producer how yours is different, and why he/she should be interested.

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When I got home, I tried to figure out what “hot buttons” I could make for my Bad Hair Day Mysteries. This is what I devised:

My elements:

• Strong female protagonist who is a savvy businesswoman but also a compassionate listener and a loyal friend

• Clever use of book titles

• Twist on a familiar setting—Beauty Salon background. A hairstylist and salon owner solves crimes in sultry South Florida.

• Series with 12 titles (and 2 more coming)

• Multi-platform—A fictional world with ebook, print books, Web presence

• Family-friendly

• Humorous

• Inter-faith romance develops throughout the series

• A main character who evolves and changes; i.e. she overcomes a past tragedy to get involved in a serious relationship, ends up getting married, takes on the role of stepmother to her husband’s teenage daughter, and after much angst, realizes motherhood might be appealing despite her doubts.

• A cast of quirky recurrent characters

What else could I add that would make my story unique?

 

 

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Marketing Tips from Book Publicist

Posted by Nancy J. Cohen on November 24, 2015

Maryglenn McCombs, book publicist, spoke at the recent Florida Chapter of MWA meeting. These are my notes from her speech.

IMG_1818

“Publishers are looking for authors who have platforms.” How do you get one?

  • Join professional writers’ groups and get involved. Besides the Mystery Writers of America and Sisters in Crime, Maryglenn mentioned Crime Writers Association of North America, Independent Book Publishers Association, and StoryCircle.org.
  • Attend conferences and get connected with other people in the industry.
  • Ask your writer friends for endorsements. Make sure they are recognizable names in your genre.
  • Write a good book.
  • Have a professional product so that you’re taken seriously.
  • Also: Write a blog; comment on other authors’ posts; become active on Facebook and Twitter; share news and interesting articles.

Maryglenn mentioned that an off-press date is when the printing is finished, but it’s different from the release or pub date when the book is available for sale. If you can do it, time your pub date with an event or holiday. For a historical, you can set the release date around an event or a particular date in history.

Aim for review coverage at or after the book is available for purchase. Reviews any earlier are not helpful. The exception is trade media that serve bookstores and libraries.

Readers read. Radio people listen. TV viewers watch. So how do you reach the readers?

“Book promo is a marathon, not a sprint.” Three to six months ahead of your pub date, send info to syndicated reviewers, consumer print media, trade media, and larger online outlets such as:

The Freelance Star
The Bismarck Tribune
Mysterious Reviews
Mystery Fanfare
Stop You’re Killing Me

Promote your book for up to one year after its release. Target local media, alumni groups, newspapers where you grew up, niche markets relating to topics in your book, other groups where you’re a member, media in the town where your book takes place.

Share your news if you win an award, your book goes into a second printing, or you sell more rights.

Have available advance reading copies in print and digital formats; a jpg of your cover in 96 dpi and 300 dpi; a professional headshot; a website with your contact info; a one-page press release or media sheet with your book’s data; a 175 word or less story blurb; web links, and an author bio. “Brevity is the soul of wit” for press releases and pitches. Also prepare your elevator pitch.

To find reviewers, look for similar titles and Google them for reviews and media coverage. When contacting reviewers or press people, cast a wide net. Do your research ahead of time and address the proper person by name. Be polite, but also be persistent. Follow the submission rules on blogs and review outlets. Be accommodating to their requests. Do not ask a reviewer to send you a copy of the review. It shows you’re not reading her posts. Follow their sites and leave comments to maintain a relationship. Send a follow-up thank you for a review and ask the reviewer’s permission to use quotes from it. What counts is how you react after media coverage. Always say thank you, even for a bad review. i.e. “It’s feedback like this that will make me a better writer.”

What Works

Print Media
Launch Parties
Steady Media Coverage
Personal Contact with Booksellers
Starred Reviews
Winning Awards or Being Nominated
Big Endorsements
Your book put on “Best of…” Lists or Gift Guides

What Doesn’t Work

Radio Tours
Bad Covers
Lengthy Book Tours
Book Trailers
Mass Mailings
Swag and Gimmicks
Asking Readers for Amazon Reviews
“Buy my Book” Social Media Tactics. Share your real news, research tidbits, history of a region, writing tips. Work on social media for up to thirty minutes twice a day. Be engaging and play nice.

Seek “evangelists” or fans who will tell everyone about your book. But don’t let them manipulate posts online as that’s unethical. You want people who will tell their friends and book clubs about your work, hand out your bookmarks, and recommend your titles.

Disclaimer: These statements are my interpretation and any errors are my own.

Here I am with Kathryn DePalo and Kat Karlton aka Karen Kendall.

Posted in Business of Writing, Marketing, The Writing Life | Tagged: , , , | 10 Comments »

Praise for Peril by Ponytail

Posted by Nancy J. Cohen on September 1, 2015

It’s always exciting when reviews trickle in for a new book. With Peril by Ponytail’s release date on Sept. 16, I am thrilled to share the first batch of reviews.

PerilbyPonytail

“Hairdresser Marla Vail spends her honeymoon at the dude ranch from hell. Marla is annoyed when her handsome husband, Dalton, accepts his cousin Wayne’s offer of a post-wedding stay at the Last Trail Dude Ranch in Arizona. She’d rather be lounging by the pool in a Caribbean resort than riding ponies up dusty trails and learning the mysterious ways of saguaro cactuses. And she’s even more annoyed to learn that Wayne and his wife, Carol, have asked Dalton to check out a string of mishaps at the ranch, ranging from a fire in the kitchen to a flood caused by an open valve on the water heater…As usual, it’s just a matter of time before Marla risks life and limb to help her husband solve a case that’s bigger than either of them anticipated.”—Kirkus Reviews

“Cozy fans will have fun.” —Publishers Weekly

“Nancy J. Cohen once again delivers a delightful cozy mystery with the latest escapades of Marla and her partner Dalton.”—PaulineMichael, Night Owl Reviews

“This is a good addition to Cohen’s long-running series. The heroine is in fine form and … the slight bit of paranormal activity adds a nice touch.”—Susan Mobley, RT Book Reviews

“The author does a great job between all the characters, the storyline, the descriptions and the scenery. Each of them draws you into the book and you never want to stop until the story ends even then you want the story to keep going. A great series you will not be disappointed in reading.” —Babs Hightower, BTS eMagazine

View the Book Trailer
Add to Goodreads List
Read More Reviews

Author Interview in The Big Thrill

ORDER NOW

Amazon
Barnes & Noble
Order a signed copy at Murder on the Beach

Posted in Book Reviews, Marketing, New Release, The Writing Life | Tagged: , , | Leave a Comment »

Book Trailer How-To

Posted by Nancy J. Cohen on August 10, 2015

Would you like to create your own book trailer in Windows Live Movie Maker? If so, be prepared to spend time on a learning curve. The first effort is the hardest, but then you’ll know what to do for subsequent titles. Just follow these steps that apply to Windows 7, and you’re on your way. Go Here to download Windows Essentials 2012 for free. It works with Windows 7 or Windows 8. Or check your list of Programs to see if it’s already installed on your computer.

View the Book Trailer for Peril by Ponytail: http://youtu.be/T2Vao7yDIVY

Various companies will do trailers for you on the cheap, but their work is similar to what you can do with a slide show. I’d rather pick out the photos and music that best suits my story. If you’re a big moneymaker, a bestselling author, or perhaps a thriller writer whose work demands a broader canvas, then you can go for moving videos, productions using real actors, or voiceovers. But if you’re an average writer who wants to give your readers a taste of the story without making a big splash, this will work for you.

Do Your Homework and Watch Book Videos

Go to author sites on YouTube and find trailers for books in the same genre as your work.
Write down the text on each slide and note the type of image accompanying it.
Listen to the music. How does it make you feel? Does it create a certain mood?
Does the story move quickly while giving you an idea of the plot and main characters?
How long is the trailer? Is it too long? Or too short?
What do the credits say at the end?

Write Your Text

Now write your own text in verses to fit on each slide. Remain brief, offering your story points in as few words as possible. The text should give the reader an idea of what your story is about, the tone of your work, and an introduction to your main characters. Ask your critique partners for input. You’ll need other critical eyes to help you hone down your plot to a few sentences with punch. It’s not an easy task.

Remember the adage: Short and Simple. Try to keep your video under 2 minutes.

At the end: Add your book cover and publishing info, where readers can buy your book, music and photo credits, and review quotes if desired.

Search For Images

http://www.123rf.com One medium-sized image at 72 dpi for Web usage is approximately 824 x 581 px and costs 2 credits. You can buy 40 credits for $38. Music is available here too. Make sure you read the fine print on the licensing terms. If you want to use an image as a book cover, you may need an extended license.

http://www.bigstockphoto.com/ Small-sized images are 900 x 743 px and are 1 credit each. You can buy 10 credits for $35 or 25 credits for $49.

If you see a photo you like, look at the description and put that same wording into the search box. Similar photos will pop up. Or go to the photo you like and click on the Related Images displayed. Figure out how many credits you’ll need per photo and what the packages cost. Also check the licensing terms to be sure they meet your needs.

Here are more photo sites. Some of them also have music available.

http://www.istockphoto.com/ This one is pricey with 1 credit for $12; 6 credits for $60.
http://depositphotos.com/ (30 credits for $32)
http://www.dreamstime.com/
http://browse.deviantart.com/resources/stockart/
http://www.canstockphoto.com
http://www.corbisimages.com/
http://www.epictura.com/
http://us.fotolia.com/
http://www.fotosearch.com/
http://www.freestockimages.net/
http://www.freedigitalphotos.net/
http://www.freefoto.com/index.jsp
http://www.freeimages.com/
http://www.freephotosbank.com/
http://www.fontplay.com/freephotos/
http://www.ingimage.com/
http://www.jupiterimages.com/
http://www.gettyimages.com/creativeimages
http://www.gettyimages.com/photolibrary
http://photopin.com/ (For Blog Posts)
https://pixabay.com/

Whichever site you choose, register for an account so that you have a Lightbox, or a Likebox as it’s sometimes called.

In the site’s Search feature, put in keywords for the type of picture you want (i.e. romantic couple, beautiful redhead, businessman, airplane over island). Scroll down until a photo catches your fancy. Click to add it to your Lightbox (at 123rf, you click the little heart). You can search this way for Photos, Video Clips, and Music.

Match an image in your collection to each verse in your text. Then purchase enough credits to buy the ones you want. Click on the image and then on Download. Save it to your computer.

Whichever site you use, check the licensing requirements before you make your purchase. As mentioned above, some may require an extended license to use the image as a book cover, in a collection such as on a Pinterest board, on a coffee mug you offer for sale, and so on.

Search For Video (Optional)

Live action can add spice to a video but it also takes up time and increases the size of your file. Many of the sites listed above will have royalty-free video clips, but here are some more.

http://www.alunablue.com/
http://www.archive.org/details/stock_footage
http://www.artbeats.com /
http://www.footagefirm.com/free-footage
http://www.gettyimages.com/Footage
http://www.gotfootage.com/
http://www.stockfootageforfree.com/
http://vimeo.com/groups/freehd
http://worldclips.tv/

Search For Music

Searching for the right music can be a time-consuming task. Decide upon the tone of your video and put keywords into the search feature on these sites. Is your story dark and scary? Light and funny? Upbeat and bouncy? Intense and mysterious? The music is important because it elicits an emotional response in your viewers.

Check the length of the music clip against the length of your trailer, and make sure it’s long enough. You can repeat the music if necessary to extend its length on your video, but there might be a slight gap where the first one ends and the clip restarts.

http://www.stockmusic.net/ $39.95 per track; Pay once, use forever. My Favorite.
http://www.melodyloops.com/
http://www.audiomicro.com/
http://freeplaymusic.com/
http://www.freesoundtrackmusic.com/
http://www.gettyimages.com/Music
http://www.ibaudio.com/
http://incompetech.com/music/
http://www.istockphoto.com/audio.php
http://www.opuzz.com/
http://www.stockmusic.com/

Now What?

Open a New Project in Windows Live Movie Maker (File; New Project) and click Add Videos and Photos. Add one photo at a time, and the program will produce slides. If you want a blank slide to add text only, click the Credits button.

Once you have your pictures added, go back to the beginning. Click on Add Caption for each slide and add your text in the text box. You can drag this box to wherever you want it placed. You can also change the color of the text. If it’s a light background, choose a dark text. If you have a black or dark background, make the text white. Alter the font as needed.

You’ll now see Video Tools and Text Tools. These have little boxes where you can see the Duration. I try to have the duration of my text shorter than or equal to the video. So a video slide might run for 5 seconds, and the text for 4.50. Some slides you’ll want longer, if you have more text or if you have an image like the book cover that you want to linger on screen. Under Text Tools, choose Effects. This gives you options for how you want your text to scroll or appear on the slide. Click on Edit if you want to make changes.

Under Video Tools, click on Animations. Here you can add Transitions between slides. Position your cursor in front of each slide. Then hover your mouse over each transition effect to see what it does. Click to select. Keep in mind that the transitions cut some of the time out of the slide before and after. Each time you want to view the effect, put the cursor in front of a slide and click the Play button. Next do the same for Pan and Zoom. Make choices there so your pictures aren’t static.

When you have arranged your pictures and text to your satisfaction, click on Home and Add Music. Browse for your music file and click Open. The program adds it to your slide show. You can adjust the track as needed, like timing it to start further in by changing the Start Point. Also, hit Fade In at the beginning or Fade Out at the end if desired.

Add credits at the end by clicking Credits. This will be a text only slide. Here’s where you put the sites where you found your images and music. You’ll also want a slide to show your book cover. Either add text there or on a separate slide with your book info: Title, author, publisher, etc. The same Text Tools apply to these slides as for the others.

Remember to save your project often. Hit File and then Save Project.

When you are totally done, click File, then Save Movie and choose the Widescreen/HD version to Save to Your Computer. Your trailer is ready to upload to YouTube and elsewhere. Don’t hit the YouTube button on Live Movie Maker, or it may upload a smaller version. Then go to YouTube and upload the HD file to your account.

A book video is another tool in your promotional arsenal, but it’s not worth breaking the bank over. Doing it yourself or hiring a low-cost company is the ideal way to go. It’s another way to excite viewers about your upcoming release.

Where To Post Your Book Video

Amazon: https://authorcentral.amazon.com/
Book Goodies: http://bookgoodies.com/contact-us/video-trailer/
Book Trailer Central: http://booktrailercentral.co/
Book Trailers: http://booktrailers.ning.com/
Daily Motion: http://www.dailymotion.com/us
Preview the Book: http://www.previewthebook.com/previewupload.php
Veoh: http://www.veoh.com/
Vimeo: https://vimeo.com/

Remember to add your video to all your social networking sites plus your website and blog.

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Watch my Trailers

Mysteries

Peril by Ponytail: http://youtu.be/T2Vao7yDIVY
Hanging By A Hair: http://youtu.be/gv5ldn9uw7I
Shear Murder: http://youtu.be/ePpShWy3Wbw

Romances

Warrior Lord: http://youtu.be/91cdYSftbmU
Warrior Rogue: http://youtu.be/cjV-PRVGoVs
Warrior Prince: http://youtu.be/aVm2FIumw0o

GIVEAWAYS!

Enter to win a signed advance reading copy of Peril by Ponytail (Bad Hair Day Mystery #12) in my Goodreads Giveaway, https://www.goodreads.com/book/show/25419636-peril-by-ponytail

Enter to win a $25 Amazon/BN gift card from Booklover’s Bench http://bookloversbench.com/contest/

 

Posted in Business of Writing, Marketing | Tagged: , , , , , | 25 Comments »

 
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